Regional economy
Hospitality marketing for clubs, pubs, cafes and venues across Australia that need full tables midweek, not just on Saturday night.
Partnership plans from $4,500 + GST a month
Hospitality
Rock Solid Marketing plans and runs hospitality marketing for clubs, pubs, cafes and function venues across Australia, from our office in Mildura. That means the posts, ads, emails and listings that bring locals in on a Tuesday, not only the crowd that turns up for Saturday's band.
Your busy nights look after themselves. The trouble is the sessions in between, when the kitchen is staffed and half the room is empty. We plan your marketing around the specials board, the members' calendar and the events you already run, so every week gives people a reason to come in.
Our marketing partnership plans start from $4,500 + GST a month, and every venue starts with a free 30-minute discovery call. If a tidy Google listing and a weekly post will fill the gaps, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We give each quiet night its own reason to come in (a members' meal deal, trivia, a set menu) and promote it to locals in the days before.
We keep your Google Business Profile, website and social pages in step with the board, so what people read online is what they find at the counter.
We build an email and SMS list from your members and regulars, then send the week's events to people who opted in, as the Spam Act 2003 requires.
We plan a month of posts from your events calendar. You approve them, and we schedule them.
We write drinks and venue promotions to the ABAC Responsible Alcohol Marketing Code and show them only to adults 18 and over.
Services
What we do for venues
Marketing hospitality businesses well means every channel tells locals the same thing in the same week: what's on, what it costs and how to book.
Hospitality content marketing works when it shows your food, your staff and your regulars. We plan photo and reel shoots around service and write the posts in your voice, so they still sound like your venue.
Hospitality email marketing goes to members and regulars who opted in: the week's specials, a birthday offer, the next big game. Every message names your venue and carries an unsubscribe, as the Spam Act 2003 requires.
Your Google Business Profile is often the first thing people see. We keep your hours, menu, photos and events current, and answer reviews in your voice. Set-up on its own is $500 + GST.
Hospitality ads on Facebook, Instagram and Google reach people within driving distance, in the days before each event. Social ads management starts from $2,000 + GST a month plus 10% of ad spend.
Footy finals, school holidays, Mother's Day, Christmas functions and New Year's Eve. We plan each one well ahead, so the posters, posts, emails and ads are ready before bookings open.
Menus, posters, screens and social tiles from one designer, in the same colours and type. Groups with several venues get one brand system that each site can use.
Each month you see what every promotion did: reach, clicks, bookings and email sign-ups, side by side with what it cost. Your account manager walks you through it at the monthly meeting.
Who it’s for
How it starts
We start with your week, not your social media account. We look at which sessions are full and which are quiet, what each one costs to staff, and what's already on the calendar. Then we look at how your regulars find you now: walk-ins, members, Google or social.
From that we pick one or two quiet sessions to work on first and build a promotion for each. You approve the offers, the menu items and the dates before anything goes out. When those sessions pick up, we move the hours to the next gap.
Fix the quiet nights first.
Work in this industry
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!Tasmania
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend goes to Meta and Google on top of the plan fee. Photo and video shoots are priced to the job.
Partnership plans
Each plan gives your venue a set number of hours a month across social, ads, email, search and design, with one account manager running the lot.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
Rock Solid Marketing was engaged by Steve Banks CEO of the Mildura Workers for a year-long social media contract aimed at enhancing their online presence, boosting community engagement, and driving membership growth. As a vital part of the local community, Mildura Workers needed a comprehensive social media strategy to reach a broader audience, promote events,
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsA full plan starts from $4,500 + GST a month for 28 hours of work. Standard is $5,500 + GST for 35 hours, and Advanced is $7,500 + GST for 45 hours. Ad spend goes to Meta and Google on top. Social media plans on their own start from $1,500 + GST a month. Social ads management starts from $2,000 + GST a month plus 10% of ad spend.
It's every business that looks after guests: restaurants, cafes, pubs, clubs, bars, caterers, hotels, motels and function venues. What they share is a product people come back for, so the marketing leans on regulars, reviews and word of mouth more than one-off sales. That's also why a quiet night costs a venue more than a slow day costs most shops.
Yes. Restaurants sit at the centre of hospitality, alongside cafes, pubs, clubs and accommodation. A restaurant also has its own marketing questions, such as the menu online, the booking link and the reviews people read before they choose. We cover those in more detail on our restaurant marketing page, and the same partnership plans apply.
Marketing brings people in, and sales turns the visit into a bigger bill or a return booking. In a venue, sales is the function enquiry answered the same day, the upsell to a set menu and the staff member who asks guests to book again. We plan both, so a promotion that fills the room also lifts the spend per head.
Yes, when they're tight on place and time. We aim ads at adults within driving distance and run them in the days before an event. Each ad points to one action: book a table or buy a ticket. Drinks promotions follow the ABAC code. Management starts from $2,000 + GST a month plus 10% of ad spend, and the spend itself is paid to Meta.
We work with venues across Australia. Our office is in Mildura, where consultations happen by booking, and our 10 specialists work from towns in Victoria, New South Wales, Queensland and Tasmania. Venues further afield meet their account manager by video or phone, and the monthly plan, approvals and reports run exactly the same way.
Start at the counter and the door. We set up simple ways to join: a QR code on the table, a form on your website and a box to tick when members renew. A welcome email then gives people a reason to stay. Only people who opted in get messages, and every email has an unsubscribe link, as the Spam Act 2003 requires.
One line per promotion: what ran, who it reached, the clicks, bookings or ticket sales it brought and what it cost. We add email sign-ups, plus the calls and direction requests your Google Business Profile received. Your account manager walks you through it at the monthly meeting, by phone or in person, and agrees what changes next month.
No. Partnership plans carry no lock-in contract, so you can change the hours when the season turns or a second venue opens. One dedicated account manager runs your plan, backed by the whole team. Consultations at our Mildura office by booking, and by video or phone for venues elsewhere in Australia.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
