Marketing Partnerships
Google Ads for tourism operators and attractions across Australia that want to reach travellers while they plan, with spend that follows the season.
Part of Marketing for Tourism BusinessesGoogle Ads
Rock Solid Marketing plans and manages Google Ads for Australian tour operators and attractions from our Mildura office. Callen Mowatt, our Google Ads Specialist, builds and runs the campaigns, and your account manager ties them to the rest of your marketing.
Many travellers book tours well ahead, often from home in another state. An ad that only shows once they've arrived is too late. Google Ads tourism campaigns work best when they reach people while they're choosing where to go. That means the places they travel from, with a clear next step to book.
Google Ads management sits inside our marketing partnership plans, from $4,500 + GST a month, with ad spend paid to Google on top. If you only want ads, our estimate is about $2,000 + GST a month plus 10% of ad spend for one campaign. If a better listing would do more for you, we'll say so before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set budgets by season and lead time, spending more while people plan your peak period and easing off when bookings won't follow.
We add negative keywords for free, cheap and job searches, and write ads that show the price, so the clicks you pay for come from likely buyers.
We set up conversion tracking on your booking platform where it allows it, so the report shows bookings by campaign, not just clicks.
What we run for operators
Every campaign is built around what your guests search before they book: the destination, the activity and the dates they have in mind.
We build campaigns around how travellers search: the destination, the activity and the season. Each ad group has its own ad and lands on the matching tour page, not your home page.
Location targeting covers the cities and regions your guests travel from as well as people already nearby, with separate budgets so each market has to prove itself.
Spend rises in the weeks people plan your busy period and falls when it won't bring bookings. School holidays, long weekends and local events each get their own plan.
Ads send people to tour pages with the itinerary, the dates, the price and a booking button. Our web team edits those pages as part of the website management in your plan.
We track bookings and enquiries from each campaign and move budget toward whatever fills seats. You see cost per booking in the report, not just clicks and impressions.
Each month you get a plain-English report and a meeting, by phone or in person, to agree what changes. Ad spend is paid straight to Google, separate from our fee.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Ami HeathMarketing LeadWollongong NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
How it starts
We start with your bookings: which tours sell out, which have empty seats, how far ahead people book and where they come from. Then we look at what travellers search for your destination and activities, and what those clicks are likely to cost.
From that you get a campaign plan by season, with a budget for each market and the tours to push first. You approve it before anything goes live, and you can change the budget each month.
Spend when people plan, not when they arrive.
Partnership activities
Ad spend is paid to Google on top of your plan. For ads only, our estimate is about $2,000 + GST a month plus 10% of ad spend for one campaign, using our Lite ad package model. Google assets set-up (Analytics, Search Console and Tag Manager) is $800 + GST if they aren't in place.
Partnership plans
Each plan gives you an account manager and our Google Ads Specialist, plus the web team who keep your tour pages ready for the clicks.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayWork in this industry
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
Resources
Just as businesses pay to place an ad in a magazine or newspaper, or on a bus or billboard, they can also pay for online advertising. Paid online advertising can be very helpful in driving traffic to your website, increasing brand awareness, and generating more sales. However, it’s very easy to fail if you choose the
Project Description:Rock Solid Marketing provided ongoing marketing support to Overland Adventures, a dynamic company offering unique tour experiences such as the Mundi Mundi Bash Camping Experience and Local bespoke Tours. Our objective was to enhance their online presence, promote their distinctive tours, and attract adventure travellers looking for memorable outback experiences. Services Provid
Rock Solid Marketing partnered with Out of the Ordinary Outback to promote their diverse range of accommodations across regional Australia. This project involved creating tailored content and promotional campaigns for multiple properties, including the Broken Hill Outback Resort, Underground Motel White Cliffs, Copper City Motel, and Warrawong on the Darling. Our goal was to boost
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsYou pay two things: our management fee and the ad spend, which goes straight to Google. Management sits in our partnership plans, from $4,500 + GST a month, which also cover SEO, social media and your website. If you only want ads, our estimate is about $2,000 + GST a month plus 10% of ad spend for one campaign.
There's no fair single number. Conversion rates swing with the tour's price, the season, how far ahead people book and how good the landing page is, so an industry average would mislead you. We track your own rate from the first month and report cost per booking, which is the number that matters.
They can be, when you have seats to fill and a tour worth more than the clicks it takes to sell. Ads reach planners now, while SEO builds slowly. If your tours already sell out from repeat guests and word of mouth, we'll tell you to keep your money.
Usually both, with separate budgets. People at home are planning ahead and often book longer trips, while people nearby want something for tomorrow. We split campaigns by location so each one is measured on its own bookings, then move budget to whichever market pays its way.
Ads can show as soon as Google approves them, but tours booked weeks ahead take that long to appear in the numbers. We give a new campaign enough time to gather data before judging it, and the monthly report shows clicks, enquiries and bookings as they arrive.
Yes. Adventure and outdoor tours suit search ads because people search for the activity and the place together, such as a 4WD trip or a scenic flight. Ads can show the difficulty, the price and the dates, so the people who click already know the tour suits them.
Yes, inside the same partnership plan. Search ads catch people who already know what they want, while Meta ads put your tour in front of people who haven't thought of it yet. Social ads on their own start from $2,000 + GST a month plus 10% of ad spend.
No. Partnership plans have no lock-in contract, so you can raise spend before peak season and ease off afterwards. Callen Mowatt runs your campaigns, and your account manager keeps them in step with your website, social media and email. Meetings are monthly, by phone or video, or at our Mildura office by booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
