About Tristate Tours
Tristate Tours runs small-group Outback tours from Broken Hill, in the far west of New South Wales. Trips range from Lake Eyre flights to four-wheel-drive tours of Mutawintji, Menindee and Mungo, and sunset tours at the Living Desert sculptures. It is the touring brand of Overland Adventures, which Rock Solid Marketing has worked with before (see the Overland Adventures case study).
One of Tristate’s founders, Janine Gowenlock, is also our Regional Director.
Where the old site stood
The old tristate.com.au ran on WordPress with the Elementor page builder. It held 18 pages, 36 travel posts and 173 images. Most booking buttons went to WeTravel, but some older ones still pointed to Rezdy booking pages that had closed.
Before we changed anything, we listed every page, post, image, form and outside link on the old site. That list became the checklist for the move.
Choosing the look, one section at a time
Instead of one finished mock-up, we designed each home page section in five styles, from vintage travel poster to Outback after dark. The Tristate team picked their favourite version of each section, so the home page came together from their own choices.
The finished look is a warm field guide style with handwritten notes. It carries through every inner page, from the tours to Travel Insights, about and contact.
Moving 36 posts without losing an address
Every travel post moved to the Rock Solid Marketing CMS and now sits in one of 6 Travel Insights categories. Plain typos were fixed on the way, while prices, dates and names stayed exactly as Tristate wrote them. Each of the 157 images we moved has alt text: the short description a screen reader reads aloud.
Old web addresses live on in emails, social posts and other websites, so they had to keep working. We set up 24 redirect rules, which send an old address to its new page. On 23 October 2026 we checked all 116 page addresses from the old site, and each one opened the right page.
Bookings and enquiries
Tristate already took bookings through WeTravel, so the new site keeps the same WeTravel booking buttons, departure calendars and trip list. The old links to closed Rezdy pages now go to the matching tour or the full WeTravel trip list.
The four forms are new: contact, trip enquiry, the Lake Eyre register (a priority list for Lake Eyre trips) and the newsletter sign-up. Each one passes the enquiry to a CRM workspace set up for Tristate, so every lead lands in one place.
Where things stand
Saimul Islam, our Developer & AI expert, built the site between 10 and 22 October 2026, and it is live at tristate.com.au. We also look after Tristate’s SEO on an ongoing basis. Google Analytics went on the site on 22 October 2026. Results (visits, enquiries and bookings) will be added here once there are a few months of figures.
