SEO
Tourism SEO for tours, attractions and experiences: be found when travellers search what to do in your region, before they choose where to stay.
Part of Marketing for Tourism BusinessesTourism SEO
Rock Solid Marketing provides tourism SEO for tours, attractions and experiences across regional Australia, so travellers find you when they search what to do in your area. People plan a trip around a few experiences, then book the accommodation nearby. If your tour doesn’t show up in those early searches, you’re not on the itinerary.
We give each experience its own page, write useful content about your region and seasons, keep your Google profile and listings consistent, and fix the technical problems that hold booking sites back. This page is part of our tourism marketing work.
SEO plans start from $1,000 + GST a month, with no lock-in contracts. If your Google Business Profile needs attention first, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Each tour or experience gets its own page with the itinerary, inclusions, dates, prices and photos, written for what travellers search.
We target the specific searches you can win, such as experiences in your region, and build content that answers trip-planning questions.
We check that booking pages load fast, can be found by Google and don’t create duplicate pages that compete with each other.
SEO for tourism
Travellers search for experiences, places and seasons, so we build pages around all three.
Itinerary, inclusions, departure points, dates, prices and photos for each tour or activity, so each one can rank on its own.
Things to do, best times to visit and how-to-get-there guides for your region, written to answer what travellers ask.
Google Business Profile and listings for where tours start, with current hours, photos and reviews.
We check booking pages for speed, duplicates and crawl issues, so your booking system helps rather than hurts your rankings.
Wildflower season, school holidays and event weekends get pages published early enough to rank when planning starts.
Your monthly Semrush report shows rankings and traffic for each experience, so you see which tours search is helping.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VIC
Ami HeathMarketing LeadWollongong NSWHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
SEO and content optimisation for tourism
We start with a review of your website, your Google profile and listings, and the searches travellers use for your region and experiences. Then we agree which experiences and seasons to focus on first.
Each month we write or improve experience and region pages, fix technical issues, keep your profile and listings consistent and build relevant links from regional tourism sites and partners. At the monthly review call we go through the Semrush report together, with no lock-in.
On the itinerary before the trip is booked.
In every plan
Google Business Profile set-up for a new location is $500 + GST. Booking system changes beyond page content are quoted, or billed at $175 + GST an hour.
Work in this industry
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
Resources
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
Note: Before reading this post, make sure you’ve 1. Selected keywords to optimise for, and 2. Done an SEO competitor analysis. Once you’ve got your SEO keywords and competitors lined up, read on! So you know which keyword phrases you want your website to rank for in Google Search, and who your SEO competitors are
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans start from $1,000 + GST a month, with no lock-in contracts and a monthly review. Businesses with more experiences, locations or regions need more pages and links, which raises the work involved. A Google Business Profile set-up is $500 + GST.
SEO in tourism means making your tours, attractions or experiences show up when travellers search for things to do, places to visit and trips to plan. It covers your website pages, your Google profile and listings, content about your region and links from other tourism sites.
Yes. Our office is in Mildura, and we provide tourism SEO services in Australia wherever our clients are, by video and phone. Our tourism SEO work includes Tristate Tours in Broken Hill and Warrawong on the Darling near Wilcannia.
Travellers usually choose experiences first and somewhere to stay second. Tourism SEO targets the experience and itinerary searches; accommodation SEO targets stays in the place. Many businesses need both, and our pages for each are planned to work together.
Expect steady progress over several months, and plan seasonal pages well ahead of the season they target. Google Business Profile updates can show results sooner. We never promise rankings, but your monthly report shows how each experience page is moving.
No, our SEO plans have no lock-in contracts and are reviewed monthly. Your pages, Google profile and analytics stay in your business’s name if you leave.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
