Key Project: Alivio Park – Qantas Australian Tourism Awards
Project Description:
Rock Solid Marketing was engaged by Alivio Park to develop their first-ever awards submission, a strategic move that led to a successful first win in their state category in 2021, following another win in 2022 and their win at the prestigious Qantas Australian Tourism Awards. By providing expert tender writing and strategic planning, we helped position Alivio Park as a standout in the tourism industry. Our carefully crafted submission highlighted their excellence in customer service, sustainability practices, and unique guest experiences, setting them up for continued success and future awards nationwide.
Services Provided:
- Tender Writing: We developed a compelling and professional award submission that clearly articulated Alivio Park’s unique strengths, contributions to the tourism industry, and commitment to quality.
- Strategic Planning: Our team collaborated closely with Alivio Park’s leadership to align their award goals with their long-term business objectives, ensuring their achievements were presented in the best possible light.
- Marketing Support: In addition to tender writing, we provided marketing guidance to promote Alivio Park’s award success, further boosting its visibility and reputation within the industry.
Results:
- National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
- Increased Visibility: Their award win dramatically increased brand visibility, attracting attention from both national and international audiences.
- Enhanced Reputation: The recognition not only elevated Alivio Park’s standing in the industry but also positioned them well for future awards.
- Pathway for Future Awards: With the success of its first submission, Alivio Park is well on their way to securing their first GOLD Australian Tourism Award.
