Web Design
Tourism website design for tour operators and attractions across Australia that need a site planners can research for weeks, then book without fuss.
Part of Marketing for Tourism BusinessesTourism websites
Rock Solid Marketing designs and builds websites for tour operators, attractions and experiences across Australia, from our office in Mildura. We rebuilt the website for Tristate Tours, a small-group Outback tour company in Broken Hill, with 9 tour pages, 36 travel posts and its WeTravel bookings carried across.
A tour is a big purchase made by someone who's never been there. They read the itinerary twice, check the dates, look at the photos and come back a week later. Your website has to hold their attention across all of those visits, then make booking the obvious next step.
Website packages start from $5,000 + GST for up to 5 pages; most tour sites with several itineraries fit Standard, from $6,500 + GST. The first step is a free 30-minute discovery call. If better tour pages on your current site would do the job, we'll say so before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We split them into one page per tour, so planners can compare routes, inclusions, dates and prices. The booking button stays in view as they scroll.
We keep your booking platform, list every old page address and redirect each one. On Tristate Tours, 24 redirect rules cover the old addresses, checked again after launch.
Posts are grouped by trip and linked from the matching tour pages. A reader of a story about Lake Eyre can go straight to the Lake Eyre tour.
What goes on a tour site
Website design for tourism has one test: can a first-time visitor understand the trip, trust the operator and book a seat without ringing to ask?
Route, day-by-day itinerary, inclusions, what to bring, departure dates and price, all on one page. Tristate's Lake Eyre air tour page shows the price card, route map, packages and departures together.
We keep the booking platform you already use and link it from every tour page. Tristate Tours kept WeTravel through its rebuild, so bookings carried on through the move.
For Tristate Tours we designed 10 home page sections in five styles each, and the team picked one of each. The finished site looks like their business, not a template.
Posts about the places you visit, linked to the tours that go there, so a reader can move from a story to a booking. Tristate's 36 travel posts all moved across in its rebuild.
When you change websites, we list every page, post, image, form and link on the old site. Each one gets a new home, and we check the addresses again after launch.
Planners browse on phones and book on whatever's handy. Pages stay light, photos are sized for mobile, and the booking button stays within reach on a small screen.
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Four stages, with your feedback built in before anything goes live.
A free 30-minute call to scope your pages, features and budget against our website packages.
We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.
We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.
Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).
How it starts
We start with your tours, your booking platform and your current site. We list every tour with its route, dates, inclusions and price. We also list every page, post, image and form on the old site, so nothing is lost in the move.
You approve the page list and choose the design section by section before we build. We test every booking link and redirect before launch, then check the old addresses again afterwards.
Nothing lost, and every tour easier to book.
Package inclusions
Moving a blog and setting up redirects from an old site is estimated at $175 + GST an hour once we've listed the old pages. Photo shoots are priced to the job.
Website packages
Each package comes with SSL, enquiry forms, a responsive layout and a year's hosting.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWork in this industry
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
Resources
Project Description:Rock Solid Marketing provided ongoing marketing support to Overland Adventures, a dynamic company offering unique tour experiences such as the Mundi Mundi Bash Camping Experience and Local bespoke Tours. Our objective was to enhance their online presence, promote their distinctive tours, and attract adventure travellers looking for memorable outback experiences. Services Provid
So you’ve got a functioning website for your small business. Well done! If you’re a believer in the mantra “progress, not perfection”, then hopefully you didn’t wait til your website was absolutely PERFECT (whatever that means) before launching it. You did your best and got that website up and running so that you can reach
Unless you’re a web design professional, your website probably isn’t 100% technically “perfect”. That’s totally normal, because let’s be honest: you’ve probably got a million other things to focus on. So we’re going to make it easy for you by sharing a few mistakes that many (if not most) people are making with their websites.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur Essentials package costs $5,000 + GST for up to 5 pages, which suits an operator with one or two tours. You can also pay it over 6 months at $833 + GST. Operators running several itineraries usually need Standard: $6,500 + GST for 10 to 25 pages. Moving a large blog from an old site is extra, estimated at $175 + GST an hour.
No. A website is where the booking happens, but planners find you through Google, ATDW listings, social media, booking sites and word of mouth. The website's job is to turn that interest into a booking. Our tourism marketing plans cover the rest, from $4,500 + GST a month.
For a single operator, a clear website tends to lift bookings more than visitor numbers. It can't create demand for a region on its own, but it decides whether the people already looking choose you. Tour pages that answer questions and a booking button that works are where that shows.
Not if the move is planned. We list every old page and post, give each one a new home and redirect the old address to it. On the Tristate Tours rebuild, we checked 116 old addresses after launch. Rankings can wobble for a few weeks after any move, so we watch them closely.
Yes, in most cases. We link or embed the platform you already use, so your availability, payments and customer records stay where they are. Tristate Tours kept WeTravel through its rebuild. Changing booking platforms is a separate decision, and we can talk it through on the discovery call.
Mostly in the product. Travel web design often covers trips run by other operators, while a tourism site sells your own tours or attraction. The building blocks are the same: itinerary pages, dates and prices, booking links and stories that make people want to go.
Platform sites are quick, but they look like every other operator on the platform and you rarely control the search setup. Tailored website design for Australian tourism businesses means your own pages, your own story and search work on your terms, with the platform still taking the bookings.
Yes. Good web design tourism operators can manage turns tours, dates and posts into simple forms in the editor. We show your team how to add a departure or a new story. If you'd rather not, website care plans from $275 + GST a month cover updates, backups and security.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
