Professional services
Real estate marketing for agencies that want more appraisals, more landlords and a name sellers know before the sign goes up.
Partnership plans from $4,500 + GST a month
Real estate agencies
Rock Solid Marketing runs real estate marketing for agencies across Australia, from our office in Mildura. Most property marketing is about the listing: the photos, the portal ad, the signboard. The vendor usually pays for that. What often goes unfunded is the agency's own marketing, the work that wins the next appraisal and the next landlord.
That's the part we run: agent profiles, a website that captures appraisal requests, Google reviews, social content and email to your database. For Gordon Agencies / Water Trading in Mildura, we rebuilt the website and set a new social media strategy. The business works in water trading and real estate across Sunraysia.
You can start with a free 30-minute discovery call, and partnership plans are from $4,500 + GST a month.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build what portals can't copy: agent profiles, local market updates and a brand people recognise before they need to sell.
Website forms feed HubSpot, the right agent is notified, and a short email series keeps the seller warm until the appraisal.
A page written for landlords, Google Ads on property management searches and a newsletter to the investors already in your database.
In Victoria, advertised prices must line up with the agent's estimate and the Statement of Information. We take price wording from your team and don't write price guidance ourselves.
Services
What we do for agencies
Real estate marketing services that build the agency's own pipeline: sellers, landlords and buyers who come back.
Suburb pages, recent sales and a short appraisal form that goes straight to the right agent. Website packages start from $5,000 + GST and include a site your team can update.
Each agent gets a profile with their suburbs, their recent sales as your agency records them and a current photo. Sellers can then choose a person, not just a logo.
A Google Business Profile for each office, a review request after every settlement, and SEO for the suburbs you want to own. Standalone SEO is available from $1,000 + GST a month.
Market updates, suburb guides and posts from your team, with listings mixed in rather than making up the whole feed. That gives people a reason to follow before they're ready to sell.
A monthly market update to past buyers, sellers and landlords who agreed to hear from you, as the Spam Act 2003 requires. Your database hears from you between transactions.
Google Ads and Meta ads aimed at owners thinking of selling or leasing, rather than at buyers, so the agency's budget grows its listings and its rent roll.
Who it’s for
How it starts
We start with how the agency wins business today: where appraisals come from, how many become listings, and how landlords find your property management team.
Then we look at your patch: the suburbs or districts you want to own, the property you sell and who buys it. In a regional market like Sunraysia, that can mean lifestyle blocks and horticulture properties as well as houses in town. The plan then sets the target, whether that's more appraisals, more landlords or stronger agent profiles.
Win the appraisal before the listing exists.
Work in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Callen MowattGoogle Ads SpecialistGold Coast QLD
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Listing campaigns on realestate.com.au and Domain stay with your agency and the vendor. Ad spend for the agency's own campaigns goes to Google and Meta on top of the plan.
Partnership plans
Your plan comes with a dedicated account manager plus an SEO strategist, Google Ads specialist, designers and copywriters. Hours decide how much gets done.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
Gordon Agencies / Water Trading is a company that deals with water resources trading and realestate in the Sunraysia region, Mildura. Peter and his team reached out to our Mildura digital marketing agency to update their website with a new social media strategy that would better align with their brand values. This was a quintessential
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsWith us, an agency's own marketing starts from $4,500 + GST a month on the Starter partnership plan, which gives 28 hours. Standard is 35 hours at $5,500 + GST a month and Advanced is 45 hours at $7,500 + GST a month. Ad spend is paid to Google or Meta on top. If a website refresh alone will do the job, we'll tell you before we quote.
It depends on the property and the campaign, and it's agreed in writing before the campaign starts. Sellers usually pay for listing advertising (portal upgrades, photography, floor plans, signboards and print) on top of the agent's commission. Your agency agreement should list each item, so the seller knows what they're paying for. We help agencies explain those costs clearly on their own website.
The strongest strategy is being known in your patch before people decide to sell. That means agent profiles with recent sales, regular suburb market updates, Google reviews from past sellers and a database you email every month. Real estate agent marketing works when the same faces show up on the website, social media and signboards for years, not only during a campaign.
Start with professional photos, a floor plan and a listing on realestate.com.au and Domain, then reach beyond the portals. Add a property page on the agency's own site and social posts with a short video walk-through. Then run Meta ads to people in nearby suburbs and email buyers in your database. In Victoria, price wording must follow the Statement of Information rules.
Market yourself as the local expert rather than a salesperson. A profile page with your recent sales (as your agency records them) gives sellers a reason to call you. So do a Google review link sent after each settlement and short videos about your suburbs. Consistency matters more than volume: one useful post a week does more than a burst before a listing.
Each partnership plan covers strategy, SEO, Google Ads, social media, content, email to your database, marketing automation for appraisal enquiries, website management and HubSpot reporting. Hours set the pace: 28, 35 or 45 a month. Your account manager plans where they go, for example more on landlord campaigns when growing the rent roll is the priority.
Victoria's underquoting laws mean an advertised price can't be lower than the agent's estimated selling price or the seller's asking price. Agents must also provide a Statement of Information for residential sales, as Consumer Affairs Victoria explains. Other states have their own rules. We take every price line from your team, and your agency stays responsible for its own compliance.
Compare who does the work, what they've done in property and whether you're locked in. Ask to see real work: ours includes the website and social media strategy for Gordon Agencies / Water Trading in Mildura. Check whether you'll have one contact and how they report. Our partnership plans have no lock-in contracts and come with one dedicated account manager.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
