Professional services
Lawyer marketing for solicitors who want clients to ask for them by name: a strong profile, local media and a Google presence of your own.
Partnership plans from $4,500 + GST a month
Your name, your work
Rock Solid Marketing does lawyer marketing for solicitors across Australia who want clients to ask for them by name. People rarely choose a firm. They choose a person they trust with a hard moment in their life, and they look that person up before they call.
So we build your own presence: a profile page that sounds like you, current headshots, a Google Business Profile that shows your reviews, and regular local media commentary. For Maloney Anderson Legal in Mildura, the campaign made lawyer Nina Smart its face on TV, in print and in paid social ads.
Partnership plans start from $4,500 + GST a month, and the first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We rewrite your profile in your own voice, arrange current headshots and keep every listing (firm site, Google, LinkedIn and lawyer directories) saying the same thing.
We set up your new presence from scratch: a simple website, a Google Business Profile, and an announcement to local media and the people who refer to you.
Andrew Mevissen and Emma Sutcliffe pitch you as a commentator on changes that affect local people, and help you prepare plain answers before the interview.
We set up a simple request when a matter closes, and draft replies that thank clients without discussing their matter.
Services
What we build
Everything a client checks before choosing you, kept current and consistent, with you approving every word that carries your name.
Your bio rewritten in your voice: the matters you handle, how you work with clients and why you practise where you do. The same story then appears on your site, Google and LinkedIn.
Current photos and a simple visual style from our designers, so your ads, brochures and posts look like the same person. Photo shoots are priced to the job.
A complete Google Business Profile with your photo, hours and practice areas, plus a simple way to invite reviews when a matter closes. If search is your only focus, SEO begins at $1,000 + GST a month.
When a law change affects local people, journalists need someone to explain it. We pitch you, write the press release and prepare you for the call. Press releases start from $1,000 + GST.
Short videos where you answer the questions clients ask in a first meeting. For a bigger push, we scripted and produced the TV commercial for Maloney Anderson Legal.
Opening your own doors? Our New Business Package ($4,995 + GST) covers the start-up marketing, then a partnership plan can take over once the practice is running.
Who it’s for
How it starts
We start with a conversation about you: the matters you want more of, the clients you serve best and how you explain your work across the table.
Then we check what a client finds when they search your name, from your profile and photos to reviews and media mentions. Lawyer marketing works when the person online matches the person in the room, so we write the way you speak and keep every claim inside the conduct rules.
Be findable as yourself.
Work in this industry
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Your specialists
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Emma SutcliffePR & Communications ExpertYarra Valley VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Photo shoots and video are priced to the job, and ad spend goes to Google or Meta on top.
Partnership plans
Every plan includes a dedicated account manager, PR writers, designers, an SEO strategist and monthly reporting. More hours mean more media and content.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsLawyer marketing plans start from $4,500 + GST a month, which buys 28 hours of profile, Google, social and media work. A lawyer opening a new practice can begin with the New Business Package at $4,995 + GST instead. If a press release from $1,000 + GST announcing your move will do the job for now, we'll tell you before we quote.
A criminal lawyer's profile is built on being reachable and calm. Clients and families search in a crisis, so your Google Business Profile should show how to reach you, and reviews should get a prompt reply. Local media commentary on bail or sentencing changes builds recognition. Keep your wording factual: years in practice and the courts you appear in, with no claims about results.
For a divorce lawyer, warmth matters as much as expertise, so lead with a profile and short videos that show how you treat people. Separating couples want to know what the first meeting is like and whether you'll push them toward court. Answer that in your own words. A plain-English guide with your name on it is the kind of thing people pass to a friend.
Start with your listings, then your story, then answers, reviews and follow-up. Claim and complete your Google Business Profile and directory entries first. Publish a profile and a handful of answers to questions you hear in first meetings. Ask each satisfied client for a review when a matter closes, and send referrers a short update every few months. We write it all; you review it monthly.
Attorney marketing is the American term for marketing lawyers' services. In Australia, lawyers are solicitors and barristers, and an attorney is usually someone acting under a power of attorney. The ideas carry over but the rules don't: Australian lawyers follow their state's conduct rules, so American habits like ads built on case results don't belong here.
You can do the basics yourself: a complete Google profile, a current photo and a bio in plain words. An agency earns its fee when you want media coverage, regular content and ads without losing billable hours. With a partnership plan, one account manager drafts everything, so your part is a monthly review rather than weekly writing.
You offer journalists something useful: a plain explanation of a law change that affects their readers. Andrew Mevissen, who has three decades in PR and journalism, and Emma Sutcliffe find the angle, write the press release and prepare you for the interview. Press releases start from $1,000 + GST. We can't promise coverage, but we can make you easy to quote.
Usually one monthly meeting, by phone or visit, plus reviewing the drafts we send. Your account manager writes the posts, updates and press material, then sends them in one batch. You check the facts and the tone, approve them, and we publish. Photo shoots and interviews are booked around your court and client diary.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
