Digital Marketing Success Story: Gordon Agencies / Water Trading

By Sean McCoy27 October 20223 min read
Laptop showing the Gordon Water Trading website home page, with a Contact Us button over irrigated farmland

Gordon Agencies / Water Trading is a Mildura company that deals in water resources trading and real estate across the Sunraysia region.

Peter and his team came to our Mildura digital marketing agency to update their website and set a new social media strategy that would better align with their brand values, raise their profile and make it easier for clients to use their services.

Our Mildura web design team worked closely with them to revamp the website and social media presence to reflect the company’s strengths. Below, we discuss the key features of the new website and how it works with the new social media strategy.

Firstly, the site’s look has been updated. The previous website design was quite outdated. The new design is more stylish, easier to navigate, and reflects their commitment to environmental conservation. The website’s main job is to provide information about the company and its services, and a more organised layout makes that information easier to find.

Secondly, the website now includes more information about the company’s key pillars: its team, its values and its credentials. The content clearly sets out the services that Gordon Agencies / Water Trading offers and what sets it apart, which helps visitors feel confident choosing them for their water trading needs.

Thirdly, there was an emphasis on making the website mobile-friendly. Many people look up businesses on their phones, so the mobile version is lightweight and keeps the same visual quality as the desktop version.

Fourthly, the company’s new social media strategy is more coordinated, with better visuals and copy, a focus on environmental care, and a clear set of goals. It follows the company’s core values and promotes its main highlights, giving Gordon Agencies / Water Trading more ways to reach new customers and stay in touch with existing clients.

Fifth and finally, the blog is a key part of the new website. It shares news and information about Gordon Agencies / Water Trading and the water trading industry, helping the company show its knowledge of water trading and resource management.

Conclusion:

In summary, our Mildura web design team and Gordon Agencies / Water Trading worked together on a well-designed website and a social media strategy. The clean style, easy-to-navigate layout, mobile-friendly version and the blog give the company a stronger online presence, and the new social media strategy makes its message clearer. Together they present Gordon Agencies / Water Trading as a reputable company that helps clients with their water trading needs, while highlighting its commitment to environmental sustainability.

In need of a website refresh? Contact our Mildura web design team today.

About Rock Solid Marketing

A marketing team that has helped businesses across Sunraysia and the Mallee since 2017, from our office on Deakin Avenue in Mildura.

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