Social Media Management
Real estate social media marketing that puts your agents in front of future vendors, with listing posts kept inside the price rules.
Part of Marketing for Real Estate AgentsSocial media for agencies
Rock Solid Marketing runs real estate social media marketing for agents and agencies across Australia, from our Mildura office. Your feed is probably full of just-listed tiles the portals already show better. The people who'll list with you next year aren't house hunting. They're homeowners scrolling past, deciding which agent seems to know their street.
So we build your social around the agents: short videos, suburb updates, sales told with care and posts that answer what owners ask. Listing posts still run, with price wording that follows your state's rules and the vendor's consent. For Gordon Agencies in Mildura, a water trading and real estate business, we planned a coordinated social media strategy alongside its new website.
Social media plans start from $1,500 + GST a month. We start with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We mix listings with agent videos, suburb updates and owners' questions, so the people who'll sell next year follow your agents, not just your stock.
Price wording follows your state's rules, including Victoria's underquoting laws, and nothing is posted without your sign-off.
A shared content calendar, branded templates and agent-ready captions keep every profile consistent while each agent still sounds like themselves.
What we post for agents
Real estate social media management that gives every post a job: build trust with owners, show local knowledge or move a listing.
Short reels with your agents walking a street, explaining a market shift or answering a seller's question. Owners tend to call the agent they feel they already know.
Monthly posts on what sold, how long homes took to sell and what's coming up in each suburb you work. We write them in plain English from your own sales data.
Just-listed, open home and sold posts in your brand, with the vendor's consent and price wording that follows your state's rules. In Victoria that means the underquoting laws.
Facebook marketing for real estate agents works best aimed at owners: appraisal offers and agent videos shown in your suburbs. Social ads plans start from $2,000 + GST a month plus 10% of ad spend.
Captions and branded templates for each agent's own Facebook, Instagram and LinkedIn profiles, written in their voice and approved before anything is posted.
A reporting dashboard and a monthly results meeting show which posts and ads brought appraisal requests and messages, not just likes and follows.
Who it’s for
Your specialists
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Plan, create, approve, publish and report, every month.
A free 30-minute call to choose your platforms and the plan that suits your goals.
Competitor research and a content plan built around your goals, from brand awareness to enquiries.
Posts, carousels, stories and reels made for your brand. You approve them on our scheduling platform, with one round of changes.
We schedule and post, then meet with you monthly to go through the reporting dashboard and what to change.
How it starts
We start with a briefing session with your principal and agents. We look at the suburbs you want to own, the agents who'll front the content, what sold recently and the questions owners ask at appraisals.
From that we build a monthly calendar that mixes agent videos, suburb updates and listings. We also agree who approves posts and how vendor consent is recorded before a property appears.
You approve the calendar, we design and schedule the posts, and the results meeting each month shows what worked.
Be the agent owners already recognise.
Plan activities
Standard needs a boost budget of $200 or more a month, and Advanced $500 or more, paid to Meta. Property photography and video shoots are priced to the job.
Social media plans
Each plan includes a briefing session, designed posts, scheduling once you approve, a dashboard and a results meeting every month. Plans differ in platforms and posts.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowWork in this industry
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Gordon Agencies / Water Trading is a company that deals with water resources trading and realestate in the Sunraysia region, Mildura. Peter and his team reached out to our Mildura digital marketing agency to update their website with a new social media strategy that would better align with their brand values. This was a quintessential
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsReal estate social media marketing starts from $1,500 + GST a month on our Starter plan: 1 platform and 8 posts a month. Standard is $2,000 + GST for up to 2 platforms and 12 posts, and Advanced is $2,800 + GST for up to 3 platforms and 20 posts. Ad spend and boosts are paid to Meta on top.
Advertise the agent and the agency first, then the listings. Facebook and Instagram ads aimed at homeowners in your suburbs, with an appraisal offer or an agent video, build the pipeline for future listings. Listing ads still help a campaign, but vendors usually pay for those through portal packages. Keep price wording inside your state's rules.
Give owners a reason to raise their hand: a free appraisal, a suburb sales report or an agent's answer to their question. Run those as Facebook and Instagram lead ads, or link to a short form on your site, then reply fast. Each lead goes straight to the right agent, and the monthly report shows what it cost.
Two to five times a week is a pace most agencies can keep up. It's also what our plans cover: 8, 12 or 20 posts a month. Consistency matters more than volume, so pick a pace your agents can support with videos and approvals. Stories and reels between posts keep you visible without a full post every day.
It matters most for winning listings, less for selling them. Buyers search the portals, but homeowners form opinions of agents over months, often while scrolling. Good real estate social marketing shows an agent's personality, local knowledge and sales history between appraisals. It won't replace the portals or your database, so treat it as one channel in the mix.
Post the agents, the suburbs and the results, not only the listings. Good examples are a street walk with an agent, what sold this month and why, and a seller's or renter's question answered. A look behind the scenes at an auction works too, as does a property shown with the vendor's consent. Every post should help an owner decide who to call.
Batch it. Each month we film several short agent videos in one session, draft the captions and design the posts, then send one calendar for approval. Agents give a short session on camera instead of time on their phones every day. That's the job of a real estate social media marketing agency: your agents talk, and we do the rest.
Your agency does. The Facebook page, Instagram account, photos, videos and designs we create are yours, and we work inside your accounts rather than ours. If you only need a tidier Google profile and the odd post, a Google Business Profile set-up at $500 + GST may be enough. We'll tell you before we quote.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
