SEO
Real estate SEO for agencies across Australia: rank your suburb guides, agents and appraisal pages on Google, where the portals don’t reach.
Part of Marketing for Real Estate AgentsSearch for agencies
Rock Solid Marketing provides search engine optimisation for real estate agencies across Australia, from our office in Mildura. We rank the pages portals can’t own: your suburb guides, agent profiles, appraisal and property management pages, and your Google Business Profile.
The portals, realestate.com.au and Domain, will always outrank you for listing searches. That’s fine, because vendors pay for those ads. The searches that build an agency are different. Think of an owner looking up how to sell in Irymple, a landlord comparing property managers, or a seller typing an agent’s name after a recommendation. Your own website can win those.
Our property work includes a new website and social media strategy for Gordon Agencies / Water Trading, a Mildura water trading and real estate business. SEO plans start from $1,000 + GST a month with no lock-in contract. Search is one part of our wider real estate marketing work.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We stop competing for listing searches and target what portals don’t cover: suburb guides, agent names, appraisals and property management. Your site becomes where owners land before they pick an agent.
Each office gets its own Business Profile with its own address, hours, agents and reviews, plus its own page on your site, so both can appear in Maps.
We publish sold results only as your agency records them and take price wording from your team. In Victoria, an advertised price can’t be lower than the agent’s estimated selling price, and the Statement of Information has to match.
What the work covers
Each part of the work puts your agency in front of owners deciding who to call, not buyers scrolling through listings.
Google’s categories include Real estate agency and Property management company. Each office gets the right ones, its own photos and hours, and a review request after every settlement. Local SEO for real estate agents starts here.
A page for each suburb or town you sell in covers its streets, schools and market activity as your agency reports it, plus the agents who work there. Owners read these before they decide to sell.
Sellers often search an agent’s name after a recommendation. Each agent gets a profile with their suburbs, a current photo and sales as your agency records them, so that search lands on your site.
Pages for owners thinking of selling or leasing, each with a short form that goes to the right agent or property manager. Real estate website SEO is mostly about these pages, not the listings.
Listing feeds can fill an agency site with thin pages copied from the portals. We check how your listings are indexed, along with phone speed, broken links, the sitemap and your robots.txt file.
Each month you see rankings for your suburbs and agents, calls from each Business Profile, and appraisal and landlord enquiries from the site. Then we talk it through on a review call.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
We start by mapping your patch: the suburbs and towns you want to own, the offices that serve them and where your appraisals come from today. Then we search the way an owner would, for selling, leasing and agent names, and note who shows up.
From there you get a short plan. It covers the suburb and agent pages to write, the Business Profile fixes, the listing pages to tidy and what we’ll report each month. If better agent profiles and Business Profiles will do the job, we’ll tell you before we quote.
Be the agency owners find when they start asking around.
Package activities
Setting up a new Google Business Profile is $500 + GST for each office. New suburb guides written from scratch are charged at $175 + GST an hour.
Work in this industry
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
The equation for successful SEO content writing is a simple one. Provide your website visitor with concise, informative and useful content + present it in a way that is easy to use = more traffic and more sales! $$$ Effective content writing isn’t just for your online visitors though, you’re writing with another audience in
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsReal estate SEO with Rock Solid Marketing costs from $1,000 + GST a month, and you can stop any month. One office covering a handful of suburbs sits near that starting price. An agency with several offices, a large rent roll or a wide rural area needs more suburb and agent pages, so the plan costs more. You get a scoped quote after the discovery call.
SEO for an agency is the work that gets it and its agents found on Google by owners, landlords and buyers searching locally. It covers a Business Profile for each office, pages for each suburb and service, agent profiles and the technical health of the site. The goal is enquiries from owners, not just clicks on listings.
Not for listing searches, and it isn’t worth trying. The portals have far more pages and links than any agency site. Your site can win the searches portals don’t answer well: agent names, suburb guides, appraisals and property management in your area. Those are the searches owners make before they choose an agent.
It works through a Google Business Profile for each office, plus pages on your site that match the suburbs each office serves. Reviews after each settlement and mentions on local sites build the profile’s standing with Google. Your office address shapes where you appear most often, so a second office in another town needs its own profile.
Choose one that targets owner searches rather than promising to beat the portals, and that shows you a sample report. Ask real estate SEO experts how they handle listing feeds, sold results and price wording under your state’s rules. Check who owns the accounts and content if you leave. You’re welcome to ask us all of it on the discovery call.
Yes, if your site has pages written for landlords and investors, not just tenants. People searching for property management in a suburb are usually owners comparing agencies. A page explaining how your fees work, how inspections run and how you find tenants, with a short enquiry form, gives them a reason to call. We track those enquiries separately in your report.
It usually takes months rather than weeks, and no one can honestly promise a date. Business Profile fixes for each office often show up in Maps first. Suburb guides and agent pages build more slowly, especially where other agencies have published guides for years. Each monthly report shows rankings, calls and appraisal requests, so you can see the trend.
No. The plan has no lock-in contract, and we review it with you each month. Your Business Profiles, Search Console and Analytics stay in the agency’s name, and so do the suburb guides and agent profiles we write. If a principal leaves or the agency changes direction, nothing is stuck with us.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
