Marketing Partnerships
Google Ads for real estate agencies that want appraisal and property management enquiries, not more buyer clicks the portals already serve.
Part of Marketing for Real Estate AgentsPaid search for agencies
Rock Solid Marketing manages Google Ads for real estate agents and agencies across Australia, from our Mildura office. Buyers searching for homes mostly end up on realestate.com.au and Domain, and that's where your listings already sit. The searches worth paying for are different: owners asking what their home is worth, landlords looking for a property manager, and people typing your agents' names.
So we build campaigns around those searches, split by suburb and by service (selling, leasing, managing). Landing pages ask for an appraisal rather than a vague enquiry. Ad copy stays clear of price claims that could breach underquoting rules, and every lead is tracked to the agent who receives it. In Mildura, we've worked with Gordon Agencies on its website and social strategy.
Our partnership plans include Google Ads management and begin at $4,500 + GST a month. Ad spend goes straight to Google, and you set it.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We shift budget to appraisal, selling and property management searches, where your own site does a job the portals can't.
Negative keyword lists block rentals, homes for sale listings, real estate jobs and licence courses, and we read the search terms report every month.
Ads talk about appraisals, results and service, not quoted prices, so nothing breaches Victoria's underquoting laws or other states' price rules.
How we run your ads
Google Ads management for real estate that spends where an owner or landlord is ready to talk, and stays away from searches the portals own.
Separate campaigns for selling, leasing and property management, each with its own budget, ads and landing page. You can see what an appraisal or a new management costs.
Location targeting and ad groups for the suburbs and towns you work, so a landlord two suburbs over sees the agency that actually covers their street.
Searches for rentals, homes for sale, real estate jobs, licence courses and portal names are blocked, and new waste is caught in the monthly search terms review.
Short pages that explain your appraisal, your recent results and your agents, with a form that asks only for the address and a good time to call.
Call ads and click-to-call buttons reach the right agent while the office is open, and every call is tracked as a conversion in the account.
The monthly report shows cost per appraisal request and per new management enquiry, by suburb, so the principal can move budget to what works.
Who it’s for
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Janine GowenlockRegional DirectorMildura VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
How it starts
We start with your numbers: what a typical listing and a new management are worth to the agency, and which suburbs you want more of. We also check how quickly your agents call back an appraisal request. If there's an existing Google Ads account, we audit it.
From that we set budgets by service and suburb, write the ads and build or tidy the landing pages. Conversion tracking goes in before any spend.
You approve the plan and every ad before it runs.
Spend where owners are ready to talk.
Partnership activities
Google bills your ad spend directly. Run on its own, one campaign costs about $2,000 + GST a month to manage, plus 10% of ad spend (an estimate based on our Lite ads package).
Partnership plans
Every plan includes an account manager and our Google Ads specialist. More hours mean more suburbs and services covered well.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayWork in this industry
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
Gordon Agencies / Water Trading is a company that deals with water resources trading and realestate in the Sunraysia region, Mildura. Peter and his team reached out to our Mildura digital marketing agency to update their website with a new social media strategy that would better align with their brand values. This was a quintessential
Pardon us for asking such an obvious question, but: what’s the difference between paid search and organic search when it comes to Google? Of course one you pay for and the other you don’t – that’s in the names. But beyond that, how else are they different? How do they work, and most importantly: which
Just as businesses pay to place an ad in a magazine or newspaper, or on a bus or billboard, they can also pay for online advertising. Paid online advertising can be very helpful in driving traffic to your website, increasing brand awareness, and generating more sales. However, it’s very easy to fail if you choose the
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOn a partnership plan, Google Ads management is included from $4,500 + GST a month (Starter, 28 hours). Ad spend is separate and paid to Google, and many agencies start with a modest daily budget for each suburb. Managed on its own, one campaign is an estimated $2,000 + GST a month to run, plus 10% of spend.
Yes, for the right searches. Google real estate ads aimed at owners wanting an appraisal, landlords looking for a property manager and people searching your agents' names can bring enquiries the portals don't. Ads chasing buyers for listings rarely beat the portals, so we keep that spend small. We report cost per appraisal monthly and don't promise listings.
Start with conversion tracking, then build campaigns around appraisal, selling and property management searches in the suburbs you cover. Each campaign gets its own ads, negatives and landing page, and someone at the agency calls every lead back quickly. Review the search terms monthly and move budget to the suburbs and services that bring appraisals.
By service first, then by location. A typical structure has separate campaigns for selling (appraisals), leasing and property management, with ad groups for each suburb or cluster of towns. Searches for your agency and agents get their own small brand campaign. That way budgets, ads and landing pages match what the searcher wants.
Start simple and let the data build. New campaigns often run on manual or maximise clicks bidding with tight negatives. Once enough appraisal requests are tracked, they move to maximise conversions or a target cost per conversion. Smart bidding needs reliable conversion data, so tracking comes before automation.
Be careful. In Victoria, underquoting laws stop agents advertising a price below the seller's asking price or the agent's estimate, and other states have their own rules. Our ads talk about appraisals, service and recent results rather than quoting prices. Listing ads link to the portals or your site, where the full price information sits.
Not really. In Australia the usual term is agent rather than broker, but the approach is the same: target owners and landlords, not buyers the portals already reach. For a commercial or business brokerage, campaigns focus on sellers and landlords of commercial property, which means fewer, higher-value leads.
They stay with your agency. The Google Ads account sits in your name with ad spend billed to you, so its history and audiences remain yours. Every lead lands in your CRM or inbox. Our partnership plans have no lock-in contracts. If SEO for your suburbs would serve you better than ads, we'll say so before we quote.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
