Web Design
Real estate website design for agencies across Australia: appraisal and landlord enquiries routed to the right agent, with listings fed from your CRM.
Part of Marketing for Real Estate AgentsWebsites for agencies
Rock Solid Marketing provides real estate website design for agencies across Australia: sites that win appraisals, landlords and trust, built from our Mildura office.
Buyers will keep searching realestate.com.au and Domain, and that’s fine. Your own site has a different job. A seller checks it before they ring for an appraisal. A landlord reads it before handing over their keys. If all they find is a listings page that looks like the portal, they choose on commission alone.
For Gordon Agencies / Water Trading in Mildura, we rebuilt the website with clearer service pages, the team and its values, a mobile-friendly layout and a blog. Website packages start from $5,000 + GST, and every build starts with a free 30-minute discovery call. Your site can also sit inside a wider real estate marketing plan.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Listings come in from your CRM’s feed, so they stay current without retyping. The pages around them do the selling: sold results as your agency records them, agent profiles and an appraisal form on every listing.
The form asks for the property address and suburb, then sends it to the agent who covers that area, with a copy to your principal. An automatic reply tells the owner when to expect a call.
A landlord page explains your fees policy, inspections and how you find tenants, with a rental appraisal form of its own. Property management stops hiding behind the rentals list.
What every agency site gets
Portals sell the listing. Your website sells the agency to the next vendor and the next landlord, so every page points to an appraisal.
Most Australian agency CRMs export listings in the REAXML format the portals read. We connect that feed, so a new listing, price change or sold sticker shows on your site without anyone retyping it.
Sales and rental appraisal forms ask for the address and suburb, then go to the agent who covers it. Owners get an automatic reply saying when you’ll call.
Each agent gets a page with a current photo, the suburbs they cover and recent sales as your agency records them. Sellers often pick the person first.
Property management gets its own page: how you find and screen tenants, how often you inspect and how rent reaches the owner. It’s written to grow the rent roll, not fill space.
In Victoria, underquoting laws apply and the Statement of Information has to be available with online listings, as Consumer Affairs Victoria explains. Price lines on your site come from your team, never from us.
Buyers scroll listings on their phones between inspections. Photos are sized for mobile, galleries load quickly and the call button stays in reach on every page.
Who it’s for
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Four stages, with your feedback built in before anything goes live.
A free 30-minute call to scope your pages, features and budget against our website packages.
We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.
We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.
Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).
How a build runs
We start with how sellers and landlords reach you now: which pages they land on, which forms they fill in and who answers them. Then we check what your CRM can export and plan the page list around your offices, agents and suburbs.
Good real estate website design keeps the listing feed, the forms and the agent pages working as one. Designs come to you for desktop and phone first, and your principal approves every page before launch. If a refresh of the site you have will do the job, we’ll tell you before we quote.
Your listings update themselves. Your pages win the appraisal.
Package activities
Connecting your CRM’s listing feed is estimated at a few hours at $175 + GST an hour. Care plans after launch start from $275 + GST a month, minimum 6 months.
Website packages
Every package covers design, build, SSL, 12 months’ hosting and follow-up support. They differ in pages, features and support time.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWebsite maintenance
From
$275+ GST a month
We’ll keep your plugins and certificates up to date, monitor your website activity, fix any bugs or breaks that may arise, and keep your website backed up and secure.
Basic care for 3 to 5 page sites. Larger sites: Essentials $395 + GST a month; e-commerce and complex sites: Premium $549 + GST a month (minimum 6 months).
Enquire NowWork in this industry
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Resources
Gordon Agencies / Water Trading is a company that deals with water resources trading and realestate in the Sunraysia region, Mildura. Peter and his team reached out to our Mildura digital marketing agency to update their website with a new social media strategy that would better align with their brand values. This was a quintessential
As a Mildura digital marketing agency, web design services are a major component of our business. From website redesigns to content management to optimisation, we’ve had clients come to us with all sorts of websites to work on. We’ve definitely seen and designed enough sites to have a fair idea of what works and what
A landing page that converts visitors to leads or customers is the goal of every website. If your website is not reeling in as many customers or sales as you would like, many conversion optimization strategies can be utilised in your design. In this article we’re going to discuss 5 factors that you can use
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsAn agency website with us starts from $5,000 + GST on Essentials, for up to 5 pages. Most agencies with several agents, a landlord page and a listing feed fit Standard, from $6,500 + GST. Connecting your CRM’s feed usually adds a few hours at $175 + GST an hour, so our estimate is about $7,000 to $8,000 + GST. You get a fixed quote after the discovery call.
A personal site for one agent usually fits Essentials, from $5,000 + GST, or 6 monthly payments of $833 + GST. That covers up to 5 pages: an About page, your suburbs, recent sales, reviews and an appraisal form. Your listings can stay on your agency’s site and the portals, which keeps the build simple.
Yes, if you want sellers and landlords as well as buyers. Portals are built for buyers and show every agency side by side. Your own website is where a vendor decides whether to book an appraisal, and where your brand isn’t sitting next to a competitor’s. It also keeps the enquiry and the contact details with you.
The best website for real estate agents is one that turns visits into appraisal requests. That means listings that update themselves, agent profiles, a landlord page and a short form on every page. A good real estate web developer also makes it easy for your team to add news and sold results without calling anyone.
Most Australian agents use three things together: the portals for buyers, a CRM for listings and contacts, and the agency’s own website. The portals are realestate.com.au and Domain. The CRM sends listings to the portals and the website through a feed. Real estate website designers build the agency site so those three stay in step.
Not always. An agent page on the agency’s site, with your photo, suburbs and recent sales, does the job for most agents. A personal site helps when you’re building a name that moves with you, or you run your own brand inside a larger group. Check your agency agreement first, because some limit personal sites.
No, not in Australia. IDX is a US system for sharing listings from a multiple listing service, and Australia doesn’t use one. Australian agencies send their own listings from their CRM, usually in the REAXML format. We connect that feed to your site, so your listings show without IDX.
Ask to see their work, who builds the site and what happens after launch. With us, you get follow-up support (2 weeks on Essentials, 4 on Standard, 8 on Advanced) and 12 months’ hosting. Care plans start from $275 + GST a month after that. A good real estate web design company should also explain how your listing feed is connected and who owns the site.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
