Professional services
Digital marketing for accountants that fills the quiet months and brings in the advisory clients you want, planned around the tax calendar.
Partnership plans from $4,500 + GST a month
Accounting practices
Rock Solid Marketing plans and runs digital marketing for accountants and bookkeepers across Australia, from our office in Mildura. Your year has a shape most marketing ignores. From July to October the phones run hot with tax returns. By November, the work you'd rather have is the work nobody had time to chase: advisory clients and small businesses that stay for years.
We plan your marketing around that calendar. Campaigns that build interest run before EOFY and in the quieter months, while tax-time messages stay short because the demand is already there. The goal is fewer one-off returns and more clients who pay for advice.
Plans start at $4,500 + GST a month on the Starter partnership, and it all begins with a free 30-minute discovery call. If a simple SEO plan will do the job, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We run awareness and content in the quieter months and before EOFY, so enquiries arrive when the team has time to take them.
We market the services you want to grow, such as business advisory, cash flow planning or SMSF work, with pages and examples written for those buyers.
Your own Google Business Profile, reviews and service pages give people a reason to call you directly, and we keep them current through tax time.
APES 110 asks accountants not to make exaggerated claims or disparage other firms. We write plain, factual copy that respects that, and you approve it.
Services
What we do for accountants
Marketing for accounting firms that follows the financial year, so each month of the budget has a clear job.
July to October is for being found, November to May for building interest, and June for EOFY planning. Each month of your plan has a job, so the budget follows your year.
Content marketing for accountants works when it answers this year's question: what changed at EOFY, or what a new rule means for a sole trader. Short, dated and plain, so clients pass it on.
SEO for the services you want to grow, plus a Google Business Profile with your hours over tax time. SEO on its own starts at $1,000 + GST a month.
A client newsletter before EOFY and after each BAS quarter keeps you in mind all year. Every list is built with consent and every email can be unsubscribed from, as the Spam Act 2003 requires.
Google Ads for tax return searches in the weeks before 31 October, when people lodging their own return run short of time. We pause them once your diary is full.
A HubSpot dashboard and a monthly meeting show enquiries by service, so you can see whether advisory work is growing or it's still mostly returns.
Who it’s for
How it starts
We start with your client list, not with ads. We look at which clients are the most profitable, which services they buy and which ones you'd like more of.
Then we map your year: when the team is flat out, when it has capacity and which deadlines your clients care about. The plan names the services to grow, the months to push them and the channel for each. You keep the roadmap whether we deliver it or your own team does.
Market when you have time to answer the phone.
Work in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSW
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend goes to Google and Meta on top of the plan fee.
Partnership plans
Every plan includes a dedicated account manager, an SEO strategist, a Google Ads specialist, copywriters and designers. The hours set how much gets done each month.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
If you want to be seen as an expert in your field and show up higher in Google search rankings, there’s no two ways about it: you need to blog. Here’s why your website should have a blog incorporated into it: 1. It gives Google more content to index Google likes websites that regularly publish
Google Analytics has been the go-to tool for websites, businesses, and web designers for over a decade. However, as the digital environment rapidly changes, Google has introduced a new version of Analytics called Google Analytics 4 (GA4). GA4 is designed to help businesses and website owners gain a better understanding of user behaviour and purchase
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPartnership plans for accounting practices start from $4,500 + GST a month, covering 28 hours of strategy, content, search and reporting. Standard gives 35 hours for $5,500 + GST a month, and Advanced gives 45 hours for $7,500 + GST a month. Ad spend is extra and goes to the platform. A small practice that only needs search can start with SEO from $1,000 + GST a month.
Advertise the service, not the firm: tax returns before 31 October, business advisory in the quieter months, and EOFY planning in May and June. Google Ads catch people searching now, while Facebook and LinkedIn ads reach business owners before they search. Keep claims factual, because APES 110 asks members not to exaggerate their services, and no ad should promise a refund.
Decide which clients you want more of, then make it easy for them to find and trust you. That means a page for each service, a Google Business Profile with current reviews and a newsletter to existing clients. Add a referral path from the solicitors, banks and brokers you already work with, and measure enquiries by service so you can see what's working.
Start with free channels: a complete Google Business Profile, a review request after each return, and a short email to clients before EOFY. Add one paid channel at a time, and only once the basics are working. That may be all a small practice needs for a while, and it's a fair test before you spend on an agency.
To win business clients, an accounting firm has to show how it thinks, not just what it lodges. Short articles on real situations (shared with permission, with no confidential detail), LinkedIn posts from the partners and talks at the local business chamber all show advisory skill. Digital marketing for accounting firms then follows up with retargeting ads and an email series.
Run awareness and content when the team has capacity, often November to May, and keep tax-time marketing light because demand is already high. The quarterly BAS dates (28 October, 28 February, 28 April and 28 July, per the ATO) are good moments to email business clients. EOFY in June is the big one for planning conversations.
Genuine client reviews are fine, but promised tax savings or refunds can mislead, and both the Australian Consumer Law and APES 110 rule that out. We use reviews only as clients wrote them, and describe registrations (tax agent, CPA, CA) only as you can show them on the public registers. Your firm stays responsible for its own compliance.
No. Partnership plans have no lock-in contracts, and you can adjust the plan as the practice changes. You deal with one dedicated account manager, backed by the whole team, and meet each month by phone or visit. Consultations at our Mildura office by booking, and by phone for practices elsewhere in Australia.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
