Professional services
Law firm marketing for Australian practices that want more of the right enquiries, planned inside the advertising rules lawyers work under.
Partnership plans from $4,500 + GST a month
Law firms
Rock Solid Marketing plans and runs law firm marketing for practices across Australia, from our head office in Mildura. Your firm probably sells four or five different services to four or five different kinds of client. A family law client finds you at 10pm after a hard week. A conveyancing client compares three quotes on a lunch break. One generic campaign speaks to neither of them.
So we split the plan by practice area: who the client is, what they search, which channel reaches them and what a matter is worth to the firm. Then one account manager runs it all on one message, so your website, your Google profile, your ads and your brochures say the same thing.
Partnership plans start from $4,500 + GST a month, and every plan starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set a budget and a message for each practice area and report on each one separately, so you can see which matters the marketing brings in.
We put real people at the front: named lawyers, real photos and plain-English profiles. For Maloney Anderson we built a personal injury campaign around lawyer Nina Smart.
Your account manager sends one batch of work to approve each month and meets you by phone or visit. Nothing goes live without your sign-off.
We write ads and pages that stay clear of outcome promises and misleading claims, and you check the final wording. Your firm stays responsible for its own compliance.
Services
Services for law firms
Every channel a firm needs, run by one team on one message, with each practice area tracked on its own.
SEO for each practice area page, plus a Google Business Profile kept current with hours, practice areas and reviews. If search is all you need, SEO plans start from $1,000 + GST a month.
A page for each practice area that answers the client's first question and shows the lawyer they'll deal with. The next step is a phone call or a short form.
Law firm advertising has rules most industries don't. We run paid search for urgent matters and Meta ads for awareness, track each one to the enquiry, and keep the wording clear of outcome promises.
Traditional channels still matter for local firms. We scripted and produced Maloney Anderson's TV commercial and designed brochures for its partner networks. TV packages start from $11,500 + GST.
Press releases and local media relations put your lawyers in front of the community, while an email newsletter keeps accountants and other referrers up to date. Press releases start from $1,000 + GST.
A HubSpot dashboard and a monthly meeting show enquiries by practice area, so the partners can move budget toward the matters the firm wants more of.
Who it’s for
How it starts
Before any ad runs, we sit down with the partners and map the matter mix. That means the practice areas the firm wants more of, what a typical matter is worth, and where clients and referrals come from today.
Marketing law firms well means knowing that a probate client and a criminal client behave nothing alike. The marketing of law firms also runs under conduct rules most industries don't have, so we agree early on what the firm will and won't say.
You leave the strategy stage with a roadmap by practice area, whether we deliver it or your own team does.
Decide which matters you want, then market for them.
Work in this industry
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Sean McCoyDirector & FounderMildura VIC
Callen MowattGoogle Ads SpecialistGold Coast QLD
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Google and Meta on top of the plan. TV commercials are their own packages, from $11,500 + GST.
Partnership plans
Every plan includes a dedicated account manager plus our analyst, copywriters, SEO strategist, Google Ads specialist and designers. The plans differ in hours.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsWith Rock Solid Marketing, partnership plans start from $4,500 + GST a month for 28 hours of work. Standard is $5,500 + GST a month for 35 hours and Advanced is $7,500 + GST a month for 45 hours. Ad spend goes to Google or Meta on top. If a single SEO plan from $1,000 + GST a month will do the job, we'll tell you before we quote.
Search comes first for criminal lawyers, because most clients look for help the day they're charged or a family member is arrested. That means a fast mobile page for each type of charge, with the phone number at the top. Add a Google Business Profile with after-hours details if you take those calls, and Google Ads on urgent searches. Awareness campaigns matter less here.
Divorce and family law marketing works when it's patient and reassuring, because people research for weeks before they call. Plain-English guides on separation, property settlement and parenting arrangements answer the questions they're already asking. Retargeting ads and an email series keep the firm in mind while they decide, and every page should name the lawyer they'll actually meet.
Inbound marketing for a law practice runs in 5 steps: pick the practice areas, list client questions, publish answers, capture enquiries and follow up. In practice, your intake staff tell us the top questions for each area and we turn them into pages and articles. A short enquiry form feeds HubSpot so each enquiry is logged, and the monthly report shows which content brought in which matters.
Paid ads can bring enquiries as soon as they go live, while search rankings and content take longer to build. That's why most plans run both: Google Ads covers the gap while SEO grows. Maloney Anderson's campaign ran for 6 months, which gave TV, print and social time to back each other up. We report every month, and we don't promise case numbers.
Each plan covers strategy, production and reporting from one team. That includes SEO, Google Ads management, social media, content, email marketing, press releases, website management and a HubSpot dashboard. Hours set the pace: 28 a month on Starter, 35 on Standard and 45 on Advanced. You and your account manager decide where the hours go each month, so the busiest practice areas get more.
No. Our partnership plans have no lock-in contracts, so the firm can change plans or stop if the marketing isn't working. Before you sign with any law firm marketing firm, ask what happens to your ad accounts, website and content if you leave, and get the answer in writing. A good agency answers that question before you have to ask it.
You deal with one dedicated account manager, backed by the whole team. Behind them, Callen Mowatt runs Google Ads, Andrew Mevissen handles press and media, and our designers, copywriters and SEO strategist do the production. Consultations at our Mildura office by booking, and by phone for firms elsewhere in Australia.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
