Health, care and community
Physiotherapy marketing for Australian clinics: be found by patients searching for their injury nearby, and keep them through their treatment plan.
Partnership plans from $4,500 + GST a month
Physio clinics
Rock Solid Marketing plans and runs marketing for physiotherapy clinics across Australia, from our office in Mildura. New patients rarely search for a physio by name. They search for their sore back, their footy knee or their shoulder after surgery, plus the name of their town.
The other half of growth sits inside your books. Patients who stop after two visits don't finish their plan or come back next time. Good marketing helps with both: being found for the injury, and staying in touch through the plan.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build a page for each condition and service you offer, and set up your Google Business Profile so it matches how patients search.
We set up reminder and education emails between sessions, with patient consent, so people understand why the next visit matters.
We keep testimonials about clinical care out of your advertising and focus your marketing on facts: services, staff, hours, rebates and location.
Services
What's in the plan
Search, website, social and email work together, so a sore knee on Monday becomes a booking on Tuesday.
Condition pages for back pain, sports injuries, post-surgery rehab and more, written in patients' words and linked to your Google Business Profile.
Clear services, practitioner profiles, health fund and HICAPS details, and a booking button on every page. We build sites to WCAG 2.2 AA.
Exercise reminders and plan check-ins, sent only to patients who agreed to hear from you, with an unsubscribe link as the Spam Act 2003 requires.
Footy, netball and running seasons bring injuries in waves. We time posts and ads to the season and to the clubs you support.
Simple pages for workers' compensation and transport accident patients, such as WorkSafe and TAC in Victoria, so case managers and patients know you take them.
A HubSpot dashboard shows which searches, posts and emails led to bookings, so your budget follows the patients who actually walk in.
Who it’s for
The rules
Physiotherapists are registered health practitioners, so your advertising follows section 133 of the National Law and AHPRA's advertising guidelines. In practice that means no testimonials about clinical care, no misleading claims, no promises about recovery, and clear terms on any offer, such as a free assessment.
We write marketing for physiotherapy clinics within those lines and flag anything that needs your sign-off. You stay responsible for your own compliance. We keep the copy factual, so you're not rewriting it later.
Persuasive copy that stays inside the rules.
Work in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Ami HeathMarketing LeadWollongong NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to the platforms on top of your plan. New websites are priced as website packages, from $5,000 + GST.
Partnership plans
Every plan includes a dedicated account manager, a monthly meeting and no lock-in contracts.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans start from $4,500 + GST a month for 28 hours of search, content, social media, email and reporting. Standard is $5,500 + GST a month and Advanced is $7,500 + GST a month. Ad spend is paid to the platforms on top. If a Google Business Profile tidy-up will do more for a new clinic, we'll tell you before we quote.
Start where patients look: your Google Business Profile and a page for each injury or service you treat. Make booking possible in a few taps on a phone. Add reviews about your service, not clinical outcomes, then stay in touch with patients by email. Local sports clubs and GPs round it out.
Grow by winning new patients and by keeping current ones through their full plan. New patients come from search, referrals and local visibility. Retention comes from clear treatment plans, reminders and education between sessions. Digital marketing for physiotherapists helps both, and many clinics find the second lever is the cheaper one to improve.
Not about clinical care. AHPRA's guidelines don't allow testimonials about clinical care in health advertising, and that includes your website and social posts. Reviews on independent sites like Google aren't your advertising, but you shouldn't repost them in ads. We keep your marketing to factual, checkable information instead.
Yes, if the offer has clear terms and doesn't encourage unnecessary treatment. State what's included, who's eligible and when it ends. AHPRA's guidelines treat offers without clear terms as misleading. We write the terms into every ad and landing page, and you approve them.
A physio website should include each service and condition you treat, practitioner profiles, hours, location and parking. Add health fund and HICAPS details and online booking. Add information for WorkSafe or TAC patients if you take them. Everything should load fast and read clearly on a phone.
Yes, we work with businesses across Australia from our Mildura office, by phone and video. Our specialists are based in four states. For a clinic in another town, we rely on your knowledge of the local clubs, GPs and patients, and handle the marketing work for you.
Look for a physiotherapy marketing agency that knows AHPRA's rules, measures bookings rather than clicks, and explains its work in plain English. Ask who writes the copy and who checks it. A good physio marketing agency will tell you when your diary is full enough to slow down spending.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
