Marketing Partnerships
Performance Max campaigns for Australian businesses: strong assets, clear signals and someone checking where Google spends your budget.
Performance Max
Rock Solid Marketing sets up and manages Performance Max campaigns for Australian businesses, with our Google Ads Specialist checking where the automation spends your budget. Maybe Google suggested it, you switched it on, and now your ads appear on YouTube and in Gmail with no clear idea which placements bring calls.
Google Ads Performance Max decides a lot on its own, but not everything. The assets, the signals, the exclusions and the tracking are still yours to set, and they decide whether the automation learns from the right customers.
Management sits in our partnership plans, from $4,500 + GST a month, and ad spend is paid to Google. If one well-run Search campaign suits your budget better, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we control
Automation works from what you give it, so we spend our time on the inputs Google can’t make up for itself.
PMax ads are only as good as their parts. Our designer makes headlines, images, logos and video for each product or service group, so Google has real variety to test.
Your customer lists, website visitors and the searches your buyers use show Google where to start looking. They are hints, not limits, so we watch who it actually reaches.
Search themes point the campaign at the right searches. Negative keywords and brand exclusions keep it away from job seekers, freebie hunters and your own brand name.
For Shopify and WooCommerce stores we connect and tidy your Merchant Center feed. The titles, prices and photos in that feed become your Shopping ads.
Google’s reports show how much went to Search, YouTube, Display and Maps, and which searches it bought. We read them every month and act on what they show.
PMax works best alongside a Search campaign for your brand and core services, not instead of one. That keeps your most valuable searches under your direct control.
Who it’s for
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Five steps from the first call to a campaign that keeps learning.
A free 30-minute call about your goals, budget and current Google Ads, so we can say whether PMax suits you yet.
We test that calls, forms or sales are counted once, and for online stores we check the product feed in Merchant Center.
We write and design the asset groups, then add your audience signals, search themes and exclusions for your approval.
The campaign goes live beside your Search campaigns, and we give it time and conversions to learn before judging it.
Each month we check spend by channel and the searches it bought, refresh assets and report back at your meeting.
How we run it
PMax learns from your conversions, so we test the tracking before anything launches. A form counted twice teaches Google to find more people who fill in forms twice. We also decide on final URL expansion up front, which lets Google send people to other pages on your site unless you limit it.
After launch, the campaign needs time and enough conversions to learn. We don’t judge it on day three. Each month Callen reviews the channel and search term reports, refreshes weak assets and adds exclusions, then explains the changes at your monthly meeting.
Automation does the bidding. We set what it learns from.
In every plan
Ad spend is paid to Google on top of the plan fee. Conversion tracking is priced to the job, and Google assets set-up (Analytics, Search Console, Tag Manager) is $800 + GST.
Plans
Every plan includes Google Ads management, a dedicated account manager and a monthly meeting. Ad spend is paid to Google.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsIt sits in our partnership plans, from $4,500 + GST a month for 28 hours of work. Standard is $5,500 + GST and Advanced $7,500 + GST a month. Your ad spend is paid to Google on top. If you only want an existing campaign reviewed, a Google Ads audit is billed at $175 + GST an hour.
It is a Google Ads campaign type that runs one budget across Search, YouTube, Display, Discover, Gmail and Maps. Google launched it in 2021. You supply the goal, the budget and the creative, and Google’s automation decides where and to whom each ad shows, aiming for the conversions you set.
They work from asset groups: sets of headlines, descriptions, images, logos and videos that Google mixes into ads for each placement. You add audience signals and search themes as hints, and Google bids on each impression based on how likely it is to lead to a conversion. Better tracking and assets mean better learning.
No, PMax doesn’t use keywords the way Search campaigns do. Instead you can add search themes to each asset group, which tell Google the kinds of searches that suit your business. Google may still show your ads on related searches it expects to convert, which is why we read the search term reports every month.
Yes. Google added campaign-level negative keywords to PMax in 2025, and account-level negative keywords and brand exclusions apply too. We use them to keep your ads off searches that never bring customers, such as job hunts or free downloads, and to stop the campaign buying your own brand name when Search already covers it.
Start by making sure conversion tracking counts real enquiries or sales. Then choose the goal and budget, build an asset group for each product or service line, add audience signals and search themes, decide on final URL expansion and, for online stores, link your Merchant Center feed. We do all of this with you before launch.
They are worth it when you have reliable conversion tracking, good images or video, and enough budget and conversions for Google to learn from. They suit online stores with a product feed and businesses selling across several channels. For a small local service on a tight budget, a well-run Search campaign is often the better start, and we’ll say so.
PMax chases conversions across all of Google’s channels, including Search. Demand Gen runs visual, social-style ads on YouTube (including Shorts), Discover, Gmail and the Display network, but not on Search, and gives you more say over audiences and creative. Demand Gen suits building interest. PMax suits catching people ready to act.
Usually both. Search campaigns give you control over keywords and ad wording, and Google says a Search campaign takes priority when a search is identical to one of its keywords. PMax then picks up demand across YouTube, Display and Maps. We often keep brand and core service searches in Search and let PMax find the rest.
Yes. Your Google Ads account, its campaigns and the conversion data stay in your business’s name, and the images, video and copy we make for your asset groups are yours to keep. Partnership plans have no lock-in contracts, so if you leave, everything we built stays in your account.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
