Marketing Partnerships
A Google Ads audit for Australian businesses: a written, scored report on your tracking, structure and wasted spend that you keep.
Google Ads audit
Rock Solid Marketing runs a Google Ads audit for Australian businesses: a one-off, paid review of your account with a written report you keep. You pay a monthly fee and an ad bill, the enquiries have slowed, and the report you get each month still says everything is fine.
Our Google Ads audits check the account against a fixed checklist, from conversion tracking to the landing pages your ads send people to. Each area gets a score and the evidence behind it, so you can see what is working, what needs work and what is costing you money.
Audits are billed at $175 + GST an hour, with the hours agreed before we start. If a one-hour look will answer your question, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What you get
The audit finds the settings that cost you most and puts them in order, so the first fix is the one most likely to pay for itself.
Every area of the account gets a rating with the evidence beside it: the figures and screenshots from your own account. You keep the report and can take it to anyone.
We total what you paid for search terms that never brought an enquiry over the period we review, and list the negative keywords that would stop most of it.
If calls and forms are counted twice, or not at all, every other number in the account is wrong. We test your conversion tracking before we trust the data.
An independent look at what your current agency built, whether your business has admin access to the account, and which history and audiences you keep if you move.
Performance Max and broad match make many choices on their own. We check where that spend goes and which search terms it bought.
The audit doesn’t stop at the ad. We load each landing page on a phone and check the message, the form and the loading time.
Who it’s for
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
Four steps, with the cost agreed before any hours are spent.
A free 30-minute call about what worries you in the account, so we can tell you whether a full audit is worth paying for.
We look at the account size and agree the hours up front at $175 + GST an hour, so the cost is clear before we begin.
You add us with read-only access. We work through the checklist and write up every finding with a score and the evidence.
We take you through the report, then you choose who makes the changes: you, your current agency or our team.
How it runs
Google Ads lets you add a user with read-only access, so we can see everything and change nothing. Once you add us, Callen Mowatt, our Google Ads Specialist, works through the checklist. Lindsay checks the tracking and Saimul tests the landing pages.
You then get the written report and a walk-through call, by video, phone or in person. We explain each finding in plain English, starting with the one that costs you most. You decide who makes the changes: you, your current agency or us.
We look, we report, you decide.
What we check
Estimate: a typical single account takes about 4 to 6 hours to audit and report on ($700 to $1,050 + GST). Accounts with many campaigns or several brands take longer. Ad spend stays between you and Google.
After the audit
Want us to fix what the audit found and run the account every month? Partnership plans include Google Ads management, reporting and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
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We recently wrote all about how to lower your bounce rate (*hint hint*, you should definitely go back and read that post if you haven’t yet!). This week, we’re spilling the beans on how to increase your click-through rate, which is arguably even more important than your bounce rate. Read on for the what, why,
Google Analytics has been the go-to tool for websites, businesses, and web designers for over a decade. However, as the digital environment rapidly changes, Google has introduced a new version of Analytics called Google Analytics 4 (GA4). GA4 is designed to help businesses and website owners gain a better understanding of user behaviour and purchase
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur Google Ads audits are billed at $175 + GST an hour, with the hours agreed before we start. As an estimate, a typical single account takes about 4 to 6 hours to audit and report on, or $700 to $1,050 + GST. Accounts with many campaigns, products or brands take longer. There’s no ongoing contract attached.
No, but the first conversation is free. Our 30-minute discovery call often shows whether a full audit is worth it. Some Google Ads agencies that offer free audits use them to win the management work. Ours is paid, so the report carries no sales pitch, and you can take it to any agency or act on it yourself.
To audit Google Ads yourself, start with tracking: check that each call and form counts once. Then read the search terms report and add negatives, check location settings, and compare campaigns by cost per conversion. Finish by loading every landing page on your phone. Our checklist above lists each area we cover.
Yes. Our Google Ads Specialist, Callen Mowatt, audits Google Ads accounts for businesses across Australia, with our digital team checking tracking and landing pages. You get the findings in writing. If you run ads on Facebook and Instagram too, ask on the discovery call and we can look at those in the same review.
Audit a Google Ads account before you switch agencies, when enquiries drop but spend doesn’t, before you raise the budget, and when you take over an account someone else built. Once a year is a sensible check even when things look fine, because Google changes its settings and defaults often.
A Google Ads campaign audit looks at how each campaign is set up and what it buys: its goal, bidding strategy, budget, locations, schedule, keywords and match types, search terms, ads and assets. We also check that the campaigns don’t compete with each other for the same searches, which quietly pushes up costs.
A Google Ads audit of a typical account takes about 4 to 6 hours of work, as an estimate. We agree the hours and the date of your walk-through call when we quote, after the discovery call. Larger accounts take longer, and we tell you before starting if we expect that.
Yes. Google Ads lets you add a user with read-only access, so we can see the account but can’t change campaigns, budgets or billing. You add us from your own account settings and can remove our access at any time, including straight after the walk-through call.
No. Our Google Ads audit services are a one-off piece of work, and the report is yours. You can make the changes yourself, hand the list to your current agency, or ask us to make them at the same hourly rate. If you later want us to run the account, partnership plans start from $4,500 + GST a month.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
