Marketing Partnerships
A paid media agency for Australian businesses that want one plan for Google, Meta and LinkedIn ads, with the budget split by season and channel.
Paid media
Rock Solid Marketing is a paid media agency for Australian businesses, planning and running ads on Google, Meta and LinkedIn from one budget and one plan. Right now your Google Ads might sit with one supplier and your Facebook boosts with another, and nobody decides which deserves the next dollar.
We look at the whole picture first. Where do your buyers search, scroll and compare? When does your busy season start? What do your website, email list and press coverage already bring in for free? Then we put paid media where it adds the most, and we move money between channels as the results come in.
Partnership plans start from $4,500 + GST a month, and ad spend is paid straight to each platform. If a single Google Ads campaign will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How we plan it
Paid media works best when the channel, the timing and the message suit how your customers actually buy, so we plan those three together.
We decide how much goes to Google search, Performance Max, Meta and LinkedIn based on where your buyers are, then shift it each month when one channel earns its place and another doesn’t.
A caravan park, a tax agent and a grower don’t peak in the same month. We raise spend before your busy period and ease off when the phone is already ringing.
Google search ads catch people already looking for what you sell. When your buyers search by service and town, those campaigns come first, run by our Google Ads team.
Meta and LinkedIn ads reach people before they search: a homeowner scrolling Instagram, or a farm manager on LinkedIn. Creative is made for each format, not one image cropped five ways.
Your website, email list and press coverage cost nothing per click. Our PR team pitches stories to the media, and paid media marketing pushes what already works further.
Every month you see spend, clicks and enquiries for each channel on one page, so you can judge the whole budget instead of five separate dashboards.
Who it’s for
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Ami HeathMarketing LeadWollongong NSW
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Four steps from the first call to the first monthly review.
A free 30-minute call about your customers, your season and what you spend on ads now, so we can see whether paid media is the right next step.
We map where your buyers search and scroll, then propose a budget split across Google, Meta and LinkedIn with the reason for each.
We set up or tidy the ad accounts in your name, write and design the ads, check the tracking and launch with your approval.
Each month we report results by channel, meet to discuss them and move budget toward the channels bringing enquiries.
Paid media management
Paid media management is the work after launch. We check search terms, placements and costs through the month, pause what isn’t earning its keep and test new ads. Each month your account manager meets you, by phone or in person, to walk through the report and agree where next month’s budget goes.
Every ad account sits in your business’s name, and Google, Meta or LinkedIn bill the ad spend to your card. Our fee is separate, so you always see what the media cost and what the management cost.
Your money, your accounts, one plan.
In every plan
Ad spend is paid to each platform on top of the plan fee. Conversion tracking and new landing pages are priced to the job.
Plans
Every plan includes a dedicated account manager, a monthly meeting and paid media on the channels that suit you. Ad spend is paid to each platform.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
Just as businesses pay to place an ad in a magazine or newspaper, or on a bus or billboard, they can also pay for online advertising. Paid online advertising can be very helpful in driving traffic to your website, increasing brand awareness, and generating more sales. However, it’s very easy to fail if you choose the
Pardon us for asking such an obvious question, but: what’s the difference between paid search and organic search when it comes to Google? Of course one you pay for and the other you don’t – that’s in the names. But beyond that, how else are they different? How do they work, and most importantly: which
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur paid media work sits in partnership plans from $4,500 + GST a month, which gives you 28 hours of work each month on Starter. Standard is $5,500 + GST and Advanced $7,500 + GST a month. Ad spend is paid to Google, Meta or LinkedIn on top. If you only want Meta ads, social ads Lite starts at $2,000 + GST a month plus 10% of ad spend.
Paid media is any advertising you pay a platform to show: Google search ads, Facebook and Instagram ads, LinkedIn ads, YouTube ads, display banners and sponsored posts. In marketing more broadly it also covers radio, TV and print. You pay for the space or the click, and the ad stops when the budget stops, unlike content you own.
You set a budget, choose who should see your ads and bid for space in an auction. Google and Meta show each ad to the people most likely to respond, and you pay per click, per thousand views or per result. A paid media specialist then reads the data and adjusts audiences, ads and bids to cut waste.
The main paid media channels for Australian businesses are search ads (Google), social ads (Facebook, Instagram and LinkedIn), video ads (YouTube), display and retargeting banners, and traditional media such as radio, TV and print. We plan across Google, Meta and LinkedIn, and our creative team also makes TV commercials when broadcast suits the brief.
Paid media is advertising you buy, owned media is what you control (your website, email list and social pages), and earned media is coverage others give you, such as press stories and reviews. They work best together. A paid campaign sends people to a page you own, and a news story can make your ads more believable.
Paid media advertising is the quickest way to reach buyers that word of mouth won’t. In regional areas the right customers may be spread across hundreds of kilometres, and ads let you target them by area, interest or job title. Unlike SEO, results can start as soon as the ads go live, though they also stop when the spend does.
Media agencies earn money through a management fee, a percentage of ad spend, commission from media owners, or a mix of these. Ask any paid media company which applies before you sign. Our partnership plans are a fixed monthly fee, and our social ads packages add a stated share of spend (10%, 8% or 6%). There are no surprise hidden fees.
Review your paid media budget every month, and again before each busy season. Monthly is often enough to see real trends without reacting to one slow week. With us, your account manager walks you through the numbers at the monthly meeting and proposes any changes. We also suggest a bigger look each quarter at whether the channel mix still suits your goals.
Run the ads yourself if one small campaign is all you need and you have time to check it each week. A paid media agency in Australia earns its fee when you run several channels, spend enough that waste adds up, or need ads, pages and creative made together. In between, our Google Ads consulting at $175 + GST an hour can set you up to manage it yourself.
No, our partnership plans have no lock-in contracts. Your Google Ads, Meta and LinkedIn ad accounts are set up in your business’s name, so if you ever leave, the accounts, their history and your audiences stay with you. We ask for manager access, never ownership.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
