Marketing Partnerships
A Google Ads consultant for Australian businesses: one-to-one account reviews and strategy sessions with our Google Ads Specialist.
Google Ads consulting
Rock Solid Marketing gives Australian businesses one-to-one time with our Google Ads Specialist, Callen Mowatt, for account reviews and strategy sessions, backed by our team in Mildura. Maybe someone in-house runs your account, or you run it yourself at night. Either way, you want an experienced person to look at it and tell you straight what to change.
Callen reviews the account, explains what he finds in plain English and leaves you a written action list. Unlike a solo contractor, he can bring in our designers, web team and digital specialists when the fix sits outside the ad account.
Consulting is $175 + GST an hour, with the hours agreed before we start. If a single strategy call will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Working with Callen
A review covers the settings that cost you most, then the changes most likely to bring better enquiries for the same spend.
Callen reads your search terms report line by line, looking for clicks you paid for that were never going to become customers. You get a negative keyword list ready to add.
Accounts built years ago often mix services, towns and budgets in one campaign. Callen shows you a simpler structure, so each budget goes to the work you actually want more of.
Performance Max decides a lot on its own, which is why it is a big part of Callen’s day-to-day work. He checks where yours is spending and which of your assets it shows.
Callen reviews headlines, descriptions and images with creative optimisation in mind. Does each ad name your offer, your area and a reason for someone to call you rather than the next result?
If someone in your business runs the account, Callen can work through the findings with them on a video call. The knowledge stays in your business after the session ends.
When the real problem is a slow page or broken tracking, Callen can hand it to our web developer or digital team. That is harder to arrange with a solo Google Ads freelancer.
Who it’s for
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
Four steps, with the cost agreed before any hours are spent.
A free 30-minute call to hear what’s going wrong in your account and decide whether a review, a strategy session or ongoing help fits best.
We agree how many hours the work needs and what they cover before anything starts, so the cost is clear up front at $175 + GST an hour.
Callen reviews your account first, then meets you or your marketer to walk through the findings and answer your questions.
You get a written action list. Make the changes yourself, ask us to make them, or move to an ongoing partnership plan if you want us to run it.
How a session runs
Google renamed AdWords as Google Ads in 2018, yet plenty of accounts still run on settings chosen back then. Before your session you give us read-only access to the account. Callen reviews it first, so your time together goes on answers rather than logging in.
On the call he walks you through what he found, starting with what costs you most. You leave with a written action list you can follow yourself, give to your marketer or ask us to carry out.
Clear advice first. You decide who makes the changes.
In a review
Estimate: a typical small business account review with a strategy call takes about 3 to 5 hours ($525 to $875 + GST). Larger accounts take longer. Ad spend stays between you and Google.
Ongoing support
Want us to run the account after the review? Partnership plans include Google Ads management, design, reporting and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur Google Ads consulting is $175 + GST an hour, with the hours agreed before we start. As an estimate, reviewing a typical small business account and talking it through takes about 3 to 5 hours, or $525 to $875 + GST. Bigger accounts with many campaigns take longer. Ongoing management is through partnership plans from $4,500 + GST a month.
A Google Ads specialist is someone whose main job is planning, running and fixing campaigns on Google’s ad platform. At Rock Solid Marketing that’s Callen Mowatt, who works from the Gold Coast with clients across Australia. A specialist knows one platform in depth, while a general marketer spreads their time across many channels.
They set up campaigns, choose keywords and audiences, write ads, manage bids and budgets, and read the data to improve results. That means checking search terms, adding negative keywords, testing ad copy and making sure enquiries are tracked. Good Google Ads specialists also tell you when ads aren’t the answer for your business.
A consultant advises and you or your team make the changes, while an agency runs the account for you each month. Consulting suits businesses with someone in-house to do the work. If you would rather hand the account over completely, our partnership plans cover that, from $4,500 + GST a month.
Hire whoever can fix the real problem, which isn’t always inside the ad account. Many Google Ads consultants work alone, which is fine for campaign settings. When the fix is a slow landing page, missing tracking or tired creative, our web, design and digital team can step in alongside Callen.
Yes, Callen works with clients across Australia from the Gold Coast, and our head office is in Mildura. Most sessions happen by video call or phone. Callen often travels to meet clients face to face. If you want a Google Ads consultant in Australia who will sit down with you, ask on the discovery call.
Either, and the choice is yours. You can take the action list and make the changes yourself, or ask us to make them at the same hourly rate. You can also move to a partnership plan where we run the account each month. Your Google Ads account stays in your control the whole time.
No, consulting is paid by the hour with no ongoing contract. Book a single review, come back later for a check-up, or move to ongoing help when you’re ready. If you choose a partnership plan later, it has no lock-in contract either. You can also book a fresh review whenever your goals or budget change.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
