Web Design

Dental website design that works like your front desk

Dental website design for Australian practices: a fast, secure site with online booking and treatment pages, built to WCAG 2.2 AA.

Part of Dental Marketing

Websites for dental practices

Dental website design that answers patients before they ring

Rock Solid Marketing provides dental website design for practices across Australia: new websites with online booking, treatment pages and patient forms, designed for phones first.

Your website now does a job your front desk used to. A nervous patient reads about implants at 10pm, checks your fees and decides whether to book. If the page is slow, the booking link is buried or the details are out of date, they book with the practice that answered their questions.

Website packages start from $5,000 + GST, or 6 monthly payments of $833 + GST, and every project starts with a free 30-minute discovery call. When you’re ready, your new site can sit inside a wider dental marketing plan.

Phone showing a website beside a laptop
WCAG 2.2 AAReadable and usable for every patient

9+

Years serving Sunraysia and the Mallee

10+

Years’ minimum experience for every specialist

10

Marketing specialists on your team

6

Core digital channels, one joined-up strategy

Common problems

What gets in the way, and how we fix it

  1. Our website looks dated and patients still ring to ask the same basic questions.

    What we do

    We build a page for each treatment plus a clear fees and health funds page. Patients get answers before they call, and your front desk hears fewer repeat questions.

  2. Patients can’t book online, or the booking button is hard to find on a phone.

    What we do

    Your online booking link or widget goes in the header and on every treatment page, with a click-to-call button that stays in reach on phones.

  3. We’re not sure what AHPRA lets us show on our own website.

    What we do

    We write and lay out pages to AHPRA’s advertising guidelines: no testimonials about clinical care, no promised results and clear terms on any offer. Your dentists sign off every page.

What every practice site gets

Website design for dentists, built around new patients

A practice website has three jobs: answer patients’ questions, make booking easy and give Google clear pages to show.

Booking on every page

Your online booking link or widget sits in the header and on each treatment page, with a click-to-call button on phones. New patients book in a few taps instead of waiting for opening hours.

Treatment and fees pages

Each treatment gets its own page explaining what happens, how long it takes and what affects the cost. A fees and health funds page gives your front desk somewhere to point patients.

Fast on a phone

Most patients will find you on a phone. We size images, keep the code light and check Google’s Core Web Vitals (its measures of loading, responsiveness and layout stability) before launch.

Built to WCAG 2.2 AA

Colour contrast, text size, keyboard use, alt text and form labels meet WCAG 2.2 level AA, the web accessibility standard. Older patients and people using screen readers can book too.

Secure patient forms

Every site runs on SSL. New-patient forms send over an encrypted connection, and your privacy policy explains how the practice handles health information under the Privacy Act 1988.

Ready to be found

Page titles, meta descriptions and a sitemap are set up at launch. If you want ongoing dental website marketing after that, our dental SEO plans keep working on your rankings every month.

Who it’s for

Is it the right fit?

Who it’s for

  • Practices with a site that’s slow, dated or awkward on a phone
  • New practices opening without a website
  • Practices adding online booking and new-patient forms
  • Groups wanting one dental clinic website design across several locations
  • Specialist practices that rely on referrals and detailed treatment pages

Not a fit

  • Practices wanting a free template or a do-it-yourself builder
  • Surgery fit-outs and interior design: we design websites, not rooms
  • Practices with no time to check treatment details before launch

Your specialists

The people who design and build your site

Meet the whole team
Saimul IslamSaimul IslamDeveloper & AI expertBendigo VIC
Rachel EhratRachel EhratCreator Of All Things Amazing!Tasmania

How it works

From the first call to launch day

Four stages, with your feedback built in before anything goes live.

  1. Discovery call

    A free 30-minute call to scope your pages, features and budget against our website packages.

  2. Design and feedback

    We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.

  3. Build and launch

    We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.

  4. Hosting and care

    Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).

How a build runs

Dental practice web design, step by step

Every build starts with your patients, not a template. In the discovery call we look at the treatments you want to grow, your booking system and what your current site does well. Then we map the pages and agree who writes what: the packages assume you supply the practice details, and copywriting can be added.

You see the design on desktop and phone, give feedback (3 rounds on the Essentials package) and approve every treatment page before launch. If a refresh of your current site will do the job, we’ll tell you before we quote.

  • A page list you approve first
  • Design drafts for desktop and phone
  • Treatment and fees copy checked against AHPRA
  • Booking, forms and click-to-call tested
  • Accessibility and speed checked before launch

You approve every page before a patient sees it.

Laptop showing a WordPress dashboard beside a notebook, phone and coffee

Package activities

What our dental web design packages include

WCAG 2.2 AA12 months’ hostingPayment plans
  • Up to 5 pages (Essentials) or 10 to 25 (Standard)
  • Theme designed for the dental industry
  • Responsive layout for phones and tablets
  • SSL certificate
  • Contact and enquiry forms
  • Domain registration (conditions apply)
  • 12 months’ hosting
  • Built to WCAG 2.2 AA
  • Security and SEO plug-ins (Standard and Advanced)
  • WordPress user manual (Standard and Advanced)
  • Follow-up support after launch

Online booking and new-patient forms usually add a few hours at $175 + GST an hour. Care plans after launch start from $275 + GST a month, minimum 6 months.

Website packages

Dental website design packages for every practice

Every package includes a responsive design, SSL, 12 months’ hosting and support after launch.

Essentials

From

$5,000+ GST

Up to 5 pages

Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.

Enquire Now

Standard

From

$6,500+ GST

Comprehensive site

Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.

Enquire Now

Advanced

From

$12,000+ GST

Bespoke build

Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.

Enquire Now

Website maintenance

From

$275+ GST a month

Care plan, minimum 6 months

We’ll keep your plugins and certificates up to date, monitor your website activity, fix any bugs or breaks that may arise, and keep your website backed up and secure.

Basic care for 3 to 5 page sites. Larger sites: Essentials $395 + GST a month; e-commerce and complex sites: Premium $549 + GST a month (minimum 6 months).

Enquire Now

Work in this industry

Health and care websites we’ve built

View all portfolio
Broken Hill NSW

Health, aged care and disability

Southern Cross Care

Rock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.

Helped ease community concerns and made service continuity clear

Mildura VIC

Health, aged care and disability · 2023

Princes Court

Rock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.

Strengthened Princes Court’s reputation as a community-first organisation

Loddon Mallee VIC

Health, aged care and disability

GreenConnect Dementia Respite

Rock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.

$1.7M Federal funding secured

Mildura VIC

Health, aged care and disability

Sunraysia Residential Services Inc

Rock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.

One clear, consistent brand across the SRS services and platforms

Health, aged care and disability

Carevillas Australia

Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.

Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.

Carrie ChappellCEO – Princes Court LimitedRead the Princes Court case study

Resources

Learn more about practice websites

All articles

FAQ

Dental website design questions

Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.

All FAQs

Dental website design with Rock Solid Marketing starts from $5,000 + GST for the Essentials package of up to 5 pages. Most practice sites fit our Standard package ($6,500 + GST). Online booking and patient forms usually add a few hours at $175 + GST an hour, so as an estimate, expect about $7,000 to $8,000 + GST. You get a fixed quote after the discovery call.

Yes, for almost every practice. Patients check your site before they book, looking for treatments, fees, location and hours, and Google uses it to decide when to show you. A Business Profile on its own can bring calls, but it can’t explain an implant or take a booking at 10pm on a Sunday.

A dental website needs treatment pages, online booking, fees and health fund information, your dentists’ qualifications and fast loading on a phone. Add a contact page with a map and parking details, a privacy policy that covers patient forms, and accessible design so every patient can use it. Leave out testimonials about clinical care, which AHPRA doesn’t allow.

A good dental website answers a nervous patient’s questions and makes booking easy. The dental websites that work well load quickly and show real photos of the team and surgery. They explain each treatment in plain English and put the book button where a thumb can reach it. A clever design matters far less than clear answers.

Choose a dental website company that shows you health websites it has built and gives you a fixed price in writing. It should also explain AHPRA’s rules without being asked. When comparing dentist website design quotes, ask who owns the domain and site (it should be you) and what hosting and support cost after launch. We answer all of that in the first call.

We create a dental website by planning the pages with you, designing them, then building and testing the site before launch. You approve the page list, then the design on desktop and phone, then each treatment page. The build connects your booking system and forms, and we test speed, accessibility and every link before patients see it.

You make a dental website secure with an SSL certificate, regular updates and backups, and strong logins. Patient forms should send details over an encrypted connection. Every package includes SSL, and Standard adds security plug-ins. After launch, our care plans from $275 + GST a month (minimum 6 months) cover updates, backups and security checks.

Make a dental website faster by compressing photos, cutting unused plug-ins, choosing good hosting and loading only what each page needs. On practice sites, large photo galleries and background videos are common causes of slow pages. We test each page with Google’s PageSpeed Insights, which reports the Core Web Vitals, and fix what slows phones down.

Improve your dental office website content by answering the questions patients ask your front desk every week. Give each treatment a page covering what happens, recovery and what affects the cost, introduce your dentists with their qualifications, and keep fees and hours current. Plain English beats clinical terms, and anything that promises results should come out under AHPRA’s guidelines.

Let’s Talk Marketing – Book Here

Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.