SEO
Dental SEO for Australian practices that want to show up in Google Maps and treatment searches near them, written to AHPRA’s rules.
Part of Dental MarketingSEO for dental practices
Rock Solid Marketing provides dental SEO for practices across Australia, so people searching nearby for a dentist or a treatment find your practice. We work on the two places patients look: the Google Maps results for your suburb or town, and the treatment pages on your website.
You probably hear it on the phone already. A new patient says they found you on Google, but nobody knows which search, and the practice two streets away sits above you in Maps. We fix the parts Google weighs: your Business Profile, your treatment pages and your reviews.
SEO plans start from $1,000 + GST a month with no lock-in contract, and every practice starts with a free 30-minute discovery call. Search is one part of our wider dental marketing work.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We complete your Business Profile and match its categories and services to your treatments. Then we build the reviews, links and local mentions that make a practice more prominent to Google.
We write a page for each treatment you want to grow, answering patients’ cost, comfort and recovery questions. Your Business Profile services then point to those pages.
Reviews stay on Google, where patients post them. We help you reply without discussing anyone’s care, and we don’t copy reviews onto your website or into ads.
What dental SEO covers
Each part of the work has one job: helping the right patients nearby find your practice, understand your treatments and call or book.
Your categories, services, hours, photos and booking link are set up so Google can match you to people nearby looking for a dentist or an emergency appointment. Google’s help pages name relevance, distance and prominence as the deciding factors.
Implants, crowns, clear aligners, children’s dentistry and emergency care each get a page that answers the cost, comfort and recovery questions patients ask before they ring.
Your practice name, address and phone number match everywhere they appear online, and your suburb and the towns your patients come from appear naturally on your pages.
We check how fast pages load on a phone, broken links, your sitemap and robots.txt file. We also add the structured data that tells Google you’re a dental practice with set opening hours.
Treatment pages explain what’s involved without promising outcomes, leave out testimonials about clinical care and state clear terms on any offer, as AHPRA’s advertising guidelines require. You approve every page first.
You see rankings for your suburb and treatments, calls and direction requests from your Business Profile, and website enquiries. Then we talk them through on a monthly review call.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
Before we change anything, we look at your practice the way a new patient’s phone does. We search for your treatments from your suburb and the towns around it, note where you appear in Maps, and audit your Business Profile and website.
Good SEO marketing for dentists starts from that picture. You get a short plan: the treatments to target first, the pages to write or fix, the technical problems to clear and what we’ll report each month. If a Business Profile tidy-up alone would do the job, we’ll tell you before we quote.
Know where you stand before you spend a dollar.
Package activities
Setting up a new Google Business Profile from scratch is $500 + GST. Google Ads isn’t part of an SEO plan: it sits in our partnership plans.
Work in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
So you have some sort of business, or at least a website that you want to show up on Google. You know that Google search results have something to do with SEO, and so you’ve decided to jump into the Search Engine Optimization game. But… now what? How do you get started with SEO? SEO
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsSEO for a dentist with Rock Solid Marketing starts from $1,000 + GST a month, with no lock-in contract. That covers keyword research, treatment page work, technical fixes, link building and a monthly report and review call. A one-location practice in a regional town usually needs less work than a group competing across a capital city, so we scope your plan after the discovery call.
Good dental practice SEO comes down to matching your Business Profile and website to the treatments people search for in your area. In practice that means a complete Google Business Profile, a page for each treatment, fast mobile pages, the same practice details everywhere online and links from local sites. Each month we choose the next treatments to push and report what moved.
Local SEO is the work that gets a dental practice into Google Maps and local results when nearby people search for a dentist. Google’s help pages say local results depend on relevance, distance and prominence. You can’t move your surgery, so we work on relevance (your categories, services and pages) and prominence (reviews, links and local mentions).
Reviews help, because Google counts them towards how prominent a business is in local results. AHPRA doesn’t hold practitioners responsible for reviews on sites they don’t control, like Google, but you can’t reuse them in your own advertising. So reviews stay on Google, you reply politely without confirming anyone is a patient, and no reward is offered for a review.
Dentists can optimise website design for SEO by giving each treatment its own page and keeping the site quick on a phone. The booking button should sit where patients expect it. Clear headings, descriptive page titles and photos with alt text help Google understand each page. If your current site can’t do this, we also build dental websites, with packages from $5,000 + GST.
Start with a free 30-minute discovery call, where we look at your practice’s Google results together. Next, we audit your Business Profile, website and nearby competitors, then send a plan showing the first treatments to target and what each month includes. Work starts once you approve it, and photos of your team and surgery help from day one.
SEO for a practice builds over months, not weeks, and no honest agency can promise a ranking date. Business Profile fixes can lift your Maps visibility sooner, while new treatment pages take longer to rank against practices that have been online for years. Your monthly report shows rankings, calls and website enquiries, so you can judge progress for yourself.
No. Our SEO plans have no lock-in contracts and are reviewed with you every month, so you stay because the work is paying off. Your Business Profile, website content, Google Analytics and Search Console accounts stay in your practice’s name, so nothing is lost if you decide to move on.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
