Marketing Partnerships
Google Ads for dentists who want each treatment to pay its way: separate campaigns, pages and budgets, with ad copy inside AHPRA rules.
Part of Dental MarketingDental Google Ads
Rock Solid Marketing runs Google Ads for dentists across Australia, with a separate campaign, landing page and budget for each treatment you want more of. Your current ads may send every click to the home page, whether the person searched for an emergency dentist at 10pm or for implants they’ve been researching for months.
Each treatment has its own patient, urgency and value, so we treat them separately. Every ad is written inside AHPRA’s rules for advertising a regulated health service. This page is part of our dental marketing work.
Partnership plans start from $4,500 + GST a month, and ad spend is paid straight to Google. If your Google Business Profile and reviews will bring more patients than ads right now, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Each treatment gets its own campaign and budget, so you decide how much goes to implants, aligners or new-patient check-ups.
Each campaign points to a page for that treatment, with the fees you choose to show, your health fund details and a booking button.
We write ads without patient testimonials, outcome promises or vague offers, and you approve every ad before it runs.
How we run it
A search for an emergency dentist and a search for implants come from very different people, so they get different ads, pages and budgets.
Toothache doesn’t keep office hours. If you take emergency patients, we run call ads in the hours someone answers the phone, and switch them off when nobody can.
An implant case is worth far more than a clean, and its clicks usually cost more. Separate budgets stop cheap check-up clicks from using up the money meant for big cases.
Each campaign lands on a page about that treatment: what happens, who it suits, the fees you choose to show and how to book. Our web team builds or edits those pages.
No patient testimonials, no promised results and no “specialist” unless the dentist holds specialist registration. Offers carry clear terms, as AHPRA’s advertising guidelines require.
We block searches from dental students, job seekers, DIY whitening and suppliers, and read the search terms report every month for new leaks.
We track calls, booking requests and online bookings as conversions, so the monthly report shows which treatments brought patients through the door.
Who it’s for
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
How it starts
We start with your appointment book, not the ad account. Which treatments do you want more of, and when do you have chair time? Who answers the phone after hours? Then we review your current ads and tracking, and agree which two or three treatments to start with.
You approve every ad and landing page before anything goes live. Each month Callen Mowatt, our Google Ads Specialist, reviews the search terms and bookings by treatment, and your account manager walks you through the report and next month’s budget.
More of the patients you want, at the times you can see them.
In every plan
Ad spend is paid to Google on top of the plan fee. Brand-new landing pages and conversion tracking set-up are priced to the job.
Plans
Every plan includes Google Ads management, design, reporting and a dedicated account manager. Ad spend is paid to Google.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayWork in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
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A landing page that converts visitors to leads or customers is the goal of every website. If your website is not reeling in as many customers or sales as you would like, many conversion optimization strategies can be utilised in your design. In this article we’re going to discuss 5 factors that you can use
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur management sits in partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Ad spend is paid to Google on top, and you set it per treatment. If you only want your current account checked, a Google Ads audit is billed at $175 + GST an hour.
They are worth it when you have chair time to fill and treatments worth advertising, such as implants, aligners or emergency appointments. People searching for those are ready to book. They are less useful for a practice that is already full, or when your Google Business Profile and reviews need work first, which costs far less to fix.
AHPRA’s guidelines for advertising a regulated health service apply to every ad and landing page. That means no testimonials about clinical care, nothing misleading, no unreasonable expectation of results, and no “specialist” title unless the dentist holds specialist registration. Your practice stays responsible for compliance, and you approve every ad before it runs.
Yes, but the terms must be clear. AHPRA’s guidelines say gifts, discounts and inducements need their terms and conditions stated, such as who is eligible, what is included and when it ends. We put the key terms in the ad and the full terms on the landing page, and we avoid offers that encourage treatment people don’t need.
Only if someone can take the call. A late-night search for an emergency dentist is one of the most valuable clicks you can buy, but a missed call wastes it. We schedule call ads to your phone hours, and if you have an after-hours number, we run them in those hours too.
Choose a dental Google Ads agency that knows AHPRA’s advertising rules, builds campaigns by treatment, sets the account up in your practice’s name and reports bookings rather than clicks. Ask who manages the account day to day and how often search terms are reviewed. Be wary of anyone promising a set number of new patients.
It depends on your suburbs, your competition and the treatments you choose, so we don’t quote a figure before looking. Starting with one or two treatments keeps the spend focused. We propose a budget for each campaign after the discovery call, and you can raise or lower it each month.
Yes. Google renamed AdWords as Google Ads in 2018, so anyone searching for AdWords for dentists is looking for the same thing. Some practices still run accounts set up in the AdWords days, with old settings that waste money. We check those first when we take over Google Ads for a dentist.
Your practice owns the Google Ads account, and it is set up in your business’s name. If you leave, the campaigns, history and audiences stay with you. Our partnership plans have no lock-in contracts, so you stay because the monthly report shows the ads paying their way.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
