Marketing Partnerships
Google AdWords for accountants, now called Google Ads: campaigns split by client value, so tax-return clicks stop eating the advisory budget.
Part of Marketing for AccountantsPaid search for practices
Rock Solid Marketing manages Google Ads for accountants, bookkeepers and BAS agents across Australia from our Mildura office. Many practices still call it Google AdWords, the name Google dropped in 2018, and plenty of accounts still run on settings from that era. The usual result is one campaign, broad keywords and a budget spent on tax-return clicks in August.
We split your campaigns by what a client is worth. Tax returns get a capped campaign in the July to October rush. Business advisory, BAS and bookkeeping, and SMSF clients get year-round campaigns with their own budgets and landing pages. Accounting practices are among the businesses we've worked with, though we keep their names private.
Ads management sits inside our partnership plans, from $4,500 + GST a month, with ad spend paid straight to Google. It's one part of our wider marketing for accountants.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Tax returns run in their own capped campaign from July to October. Advisory, BAS and SMSF campaigns keep their own budgets all year.
Negative keyword lists block myTax, ATO login, free tax help, accounting jobs and courses, and we add new ones from the search terms report each month.
We audit it first: conversion tracking, keywords, locations, ad schedule and search terms. Then we keep what works and rebuild the rest rather than starting from zero.
How we run your ads
Each campaign answers three questions: what is this client worth over the years, when do they search, and can the practice take them on right now?
Individual tax returns, business advisory, BAS and bookkeeping, and SMSF each get their own campaign, budget and landing page. The services worth most to the practice get the biggest share.
Tax-return spend rises from July and stops when your diary fills or the 31 October deadline for self-lodgers passes. Advisory and BAS campaigns keep running while the team has more time.
Searches for myTax, the ATO login, free tax help, accounting jobs, courses and software tutorials are blocked. We read the search terms report every month and block new ones.
No promised refunds or tax savings, and registered tax agent or CPA wording only where the public registers show it. Your practice approves every ad before it runs.
Call ads and click-to-call landing pages run when someone can answer. An ad schedule pauses calls after hours, so prospects aren't left talking to an answering machine.
The monthly report shows calls, forms and cost per enquiry for each service line. The partners can then see whether advisory clients are worth what they cost to win.
Who it’s for
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
How it starts
If you have an existing account, we start there: conversion tracking, campaign structure, keywords, locations, ad schedule and the last year of search terms. Old accounts often leak money somewhere, and the audit shows where.
Then we sit down with the partners to set the value of each service, the months you have capacity and the towns or suburbs you serve. That becomes the campaign plan and the budget split.
You keep the audit findings in writing.
Spend where the valuable clients search.
Partnership activities
Google bills ad spend directly, on top of your plan. Without a partnership plan, Google Ads alone would be an estimated $2,000 + GST a month plus 10% of ad spend (one campaign, priced like our Lite ads package). If Analytics, Search Console and Tag Manager aren't set up, Google assets set-up is $800 + GST.
Partnership plans
Each plan includes an account manager and our Google Ads specialist. More hours mean more service lines run well at the same time.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayWork in this industry
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
Pardon us for asking such an obvious question, but: what’s the difference between paid search and organic search when it comes to Google? Of course one you pay for and the other you don’t – that’s in the names. But beyond that, how else are they different? How do they work, and most importantly: which
Just as businesses pay to place an ad in a magazine or newspaper, or on a bus or billboard, they can also pay for online advertising. Paid online advertising can be very helpful in driving traffic to your website, increasing brand awareness, and generating more sales. However, it’s very easy to fail if you choose the
A landing page that converts visitors to leads or customers is the goal of every website. If your website is not reeling in as many customers or sales as you would like, many conversion optimization strategies can be utilised in your design. In this article we’re going to discuss 5 factors that you can use
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsAds management is part of our partnership plans, which start at $4,500 + GST a month for 28 hours. Those hours also cover SEO, content and reporting. Ad spend is paid to Google on top, and you set it. Managed on their own, one campaign would be an estimated $2,000 + GST a month plus 10% of spend.
Yes. Google renamed AdWords to Google Ads in 2018, so Google AdWords for accountants and Google Ads are the same product. What changed is the automation: smart bidding and broad match now make more decisions for you. Older accounts often need their match types, tracking and settings updated to suit how the platform works today.
Advertise the services you want more of, not the firm in general. Business advisory, BAS and bookkeeping, and SMSF clients often stay for years and are worth more than a one-off tax return, so they deserve their own campaigns. Tax returns can still run in season, on a cap. Every ad should lead to a page about that one service.
Run service campaigns all year and lift tax-return spend from July, when individuals start lodging. Many self-lodgers rush before the 31 October deadline, so searches often climb in September and October. If your diary fills, we pause or cap that campaign. Quieter months suit advisory and BAS campaigns, when the team has time to take on new clients.
Yes, and we'd rather keep its history than start fresh. We audit the account first, checking conversion tracking, campaigns, keywords, locations and the search terms you've paid for. Then we keep what's working, fix the tracking and rebuild the rest. Accounts built under the old AdWords for accounting firms model often need new negatives and updated bidding before more spend.
We're a marketing agency that runs more than ads, not an accountant PPC agency that only buys clicks. That matters because a click is only worth paying for if the landing page, Google profile and follow-up turn it into a client, and we handle those too. Callen Mowatt, our Google Ads specialist, runs the campaigns, and your account manager ties them to everything else.
Say what you do, for whom and where, and keep it factual. Leave out promised refunds, tax savings or claims you can't back up, because the Australian Consumer Law and APES 110 both apply. Registered tax agent, CPA or CA wording appears only where the public registers show it, and your practice approves every ad before it runs.
Your practice does. We set up or work inside an account in your name, with ad spend billed to you by Google. The history, conversion data and audiences stay with you. Our partnership plans have no lock-in contracts. If one campaign is all you need, we'll tell you before we quote and suggest the cheaper option.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
