Social Media Management
Social media for accountants who can’t post client wins: your team, plain-English tax news and partners on LinkedIn, approved by your practice.
Part of Marketing for AccountantsSocial media for practices
Rock Solid Marketing runs social media for accountants and accounting practices across Australia: posts, carousels and short videos that show your people and explain tax news in plain English, from our Mildura office.
Most businesses fill their feeds with happy customers. You can’t. The Tax Practitioners Board’s Code of Professional Conduct says you must not share a client’s affairs without their permission, so the usual case-study post is off the table. What’s left is still plenty: the team people will meet, the questions clients ask every week, and the ATO announcements they half-heard about.
We’ve done work for accounting practices before, and we keep their names private, the same way you keep your clients’. Social plans start from $1,500 + GST a month, and it all starts with a free 30-minute discovery call. It can also sit inside a wider plan for marketing your practice.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build your feed around what you can share: your team, your office, how a first appointment works and the questions clients ask. A client story runs only with their written consent and your approval.
We draft posts in each partner’s voice from a short monthly chat, then send them for approval. The partner posts from their own profile, and the practice page shares it.
Posts explain what changed and who it affects as general information, then invite people to book a chat. A registered tax agent at your practice checks every post before it’s scheduled.
What we post for you
Every post has a job: show who people will deal with, answer a question clients ask, or give them a reason to call before a deadline bites.
Short profiles of the team, the receptionist who answers the phone and the partner who signs returns. People choose an accountant they feel they can talk to, so faces do more than slogans.
When the ATO announces a change, we turn it into a short post or carousel: what changed, who it affects and when. It’s general information, written so a sole trader understands it in one read.
The ATO publishes scam alerts about fake texts and calls. Sharing them in plain words protects your clients and gives your page posts people pass on to their parents.
Business owners, bankers and financial planners are on LinkedIn. We write social media for accounting firm partners in their own voice, so the practice’s name shows up where referrals start.
Individual return clients and small businesses in your town are more likely on Facebook. Posts there cover your hours, appointment times and the team, with boosts to nearby suburbs on Standard and Advanced.
Your dashboard shows reach, engagement and enquiries from each platform. Each month we review it with you and agree what to post more of, and what to drop.
Who it’s for
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Plan, create, approve, publish and report, every month.
A free 30-minute call to choose your platforms and the plan that suits your goals.
Competitor research and a content plan built around your goals, from brand awareness to enquiries.
Posts, carousels, stories and reels made for your brand. You approve them on our scheduling platform, with one round of changes.
We schedule and post, then meet with you monthly to go through the reporting dashboard and what to change.
How a month runs
It starts with a briefing session: your services, your clients, the tone you want and what can never be posted. From that we plan a month of content and design the posts, carousels and short videos.
Everything goes to your practice for approval on the scheduling calendar before it’s published. A registered tax agent at your practice checks anything that mentions tax. If a few posts a month from your own team would do the job, we’ll say so before we quote.
You approve every word. We do the rest.
Plan activities
Boost budgets are paid to Meta on top of the plan: at least $200 a month on Standard and $500 a month on Advanced. LinkedIn ads run under our social ads packages, from $2,000 + GST a month plus 10% of ad spend.
Social media plans
Every plan includes a briefing session, designed posts, scheduling after your approval, a reporting dashboard and a monthly results meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowWork in this industry
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Resources
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
One of the most common questions small business owners ask is, “How often should I post on social media?” The short answer is around 3 to 5 times per week on your main social media platform. However, there’s no universal posting schedule that works for every business. The right frequency depends on your audience, platform,
Social media can feel like both your best friend and your biggest headache. On one hand, it’s free marketing! An instant connection to your customers, and a way to show off your personality. On the other… it’s an endless treadmill of trends, algorithms, and “shoulds” that can leave you burnt out without much to show
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur social plans start from $1,500 + GST a month for Starter: 1 platform and 8 posts a month. Standard is $2,000 + GST a month for up to 2 platforms and 12 posts. Advanced is $2,800 + GST a month for up to 3 platforms and 20 posts. Boost budgets are paid to Meta on top, and most practices start on one platform.
Pick one or two platforms, decide what you’ll never post, and plan a month ahead. For most practices that means LinkedIn for business clients and Facebook for local individuals. Post your people, plain-English tax news and answers to common questions. Then have someone qualified check anything about tax before it goes out.
Mostly to build trust before the first meeting. Firms introduce their team, explain ATO changes as general information, share scam alerts and remind people about appointment times before busy periods. Partners use LinkedIn to stay visible to business owners and referral partners. Recruitment posts help too, when you’re hiring graduates.
Through the partners, more than the practice page. Business owners respond to a person who explains things clearly, so a partner posting on LinkedIn every week does more than a logo posting daily. Write about problems business clients bring you, such as cash flow or structuring, as general information. Then make booking a chat one click away.
Posts that answer a real question or introduce a real person. Good examples: a short video of a staff member explaining what to bring to a tax appointment, a carousel on what a new ATO rule means, or a scam alert. Generic quotes and stock photos of calculators rarely earn a second look.
Only with the client’s written permission. The TPB Code of Professional Conduct says you must not disclose a client’s affairs to a third party without their permission, unless you have a legal duty to. We never tag clients or mention their results unless you’ve confirmed consent, and APES 110 also rules out exaggerated claims about your services.
LinkedIn and Facebook suit most practices. LinkedIn reaches business owners, bankers and planners. Facebook reaches individuals and small businesses in your area. Instagram is worth adding if you’re hiring graduates or your clients are younger. With social media marketing for accounting firm clients, one platform done well beats three done badly.
You’ll see it on your reporting dashboard: reach, engagement and enquiries for each platform. Each month we meet to go through it and agree what to post more of. Look past likes to the calls, bookings and messages that mention a post. If a platform isn’t bringing anything for your practice, we’ll suggest dropping it.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
