SEO
SEO for accountants and accounting practices across Australia: get found for the services you want to grow, from tax returns to business advisory.
Part of Marketing for AccountantsSearch for accounting practices
Rock Solid Marketing provides search engine optimisation for accounting practices across Australia, from our office in Mildura. We get the services you want to grow found on Google, from individual tax returns to SMSF and business advisory work.
A salary earner looking for a tax return accountant and a café owner who needs help with BAS are different clients. They search differently and they need different pages. Most practice websites give both of them the same Services page. We build a page for each service line, then point your Google Business Profile at it.
We’ve done work for accounting practices before. SEO plans start from $1,000 + GST a month with no lock-in contract, and every practice starts with a free 30-minute discovery call. Search sits inside our wider marketing for accountants work.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We add the categories and services that match your work, such as tax preparation and bookkeeping, and link each one to the page that explains it.
We write pages for the business work you want (BAS, payroll, SMSF and advisory) in the words owners search, and track enquiries for each one.
We keep claims factual and checkable: registrations as the TPB register shows them, memberships you confirm, and no promised refunds or tax savings. A principal approves every page.
What the work covers
Each part of the work helps the right clients find your practice, see what you do and book an appointment.
Google lets you choose categories such as Accountant, Tax preparation service and Bookkeeping service, then list your services under them. We set both to match your work and link each service to its page.
Individual tax returns, BAS and bookkeeping, payroll, SMSF and business advisory each get a page. It covers who the service suits, what the client needs to bring and how your fees are set.
Your tax agent registration and the memberships you confirm, such as CA ANZ, CPA Australia or IPA, appear exactly as the registers show them. Google’s quality rater guidelines look for that kind of trust on financial pages.
Your practice name, address and phone number match on your site, Google, the TPB register and the Xero or MYOB advisor directories if you’re listed. Consistent details help Google tell which practice is which.
Short articles answer what clients ask in meetings: when to register for GST, how to pay yourself from a company and which records to keep. Accountant SEO grows when your pages answer real questions.
Each month you see rankings, calls and website enquiries for each service, so you can tell whether SMSF work or business clients are growing. Then we talk it through on a review call.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
First we ask which clients you want more of, and which you’d happily see less of. A practice full of simple returns might want business clients. Another might want SMSF work, or more clients from the next town.
Then we search for those services from your suburb and nearby towns, and check your Business Profile, website and listings. You get a short plan: the service pages to build or fix, the profile changes and the technical problems, in the order we’ll tackle them. If a Business Profile tidy-up will do more than a full SEO plan, we’ll tell you before we quote.
Choose the clients first, then rank for the searches they make.
Package activities
Setting up a new Google Business Profile is $500 + GST. Articles beyond the plan’s content editing are charged at $175 + GST an hour.
Work in this industry
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
So you have some sort of business, or at least a website that you want to show up on Google. You know that Google search results have something to do with SEO, and so you’ve decided to jump into the Search Engine Optimization game. But… now what? How do you get started with SEO? SEO
If you’re putting the effort into writing blog posts, you want people to actually find them. That’s where on-page SEO comes in. Unlike technical SEO (which can feel intimidating and code-heavy), on-page SEO is about the things you control directly in your content, like titles, headings, keywords, and how you structure your posts. Think of
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsIt starts from $1,000 + GST a month with Rock Solid Marketing, reviewed every month and with no lock-in contract. That covers keyword research by service line, page edits, technical fixes, link building and a monthly report and call. SEO for accountancy firms with several offices or many service lines takes more work, so it costs more. A sole practitioner in a regional town sits near the starting price.
SEO for accountants is the work that helps a practice appear on Google when nearby people or businesses search for accounting help. It has two parts: the map results, driven by your Google Business Profile, and the regular results, driven by your service pages. Both reward practices whose details are consistent and whose pages answer real client questions.
Give each service its own page and keep your Google Business Profile complete and current. Then ask satisfied clients for reviews, keep your details identical on the TPB register and accounting software directories, and publish answers to common client questions. Google Ads can fill the gap while rankings build, and our partnership plans include it if you want both.
Yes. Google’s help pages say local rankings weigh relevance, distance and prominence. Distance is fixed, so the work goes into the other two. We match your categories and pages to the services people search for, then earn reviews, links and local mentions. A small practice with a complete profile can appear above larger firms close by.
Start in the summer before, because new pages usually take months to rank. Searches for individual tax returns pick up once the financial year ends on 30 June. A page that has been live since autumn has time to climb before July, while one published in July is still settling in by October. Advisory pages have no season, so they can start any time.
Choose one that shows you a sample monthly report, explains its plan in plain English and claims nothing it can’t back up. A good SEO expert for accountants also knows the TPB rules on advertising tax agent services. Agencies pitching SEO to accountants should tell you who owns the accounts if you leave. We answer all of that in the discovery call.
Facts you can prove: your registrations, memberships, services and fees. The TPB’s Code of Professional Conduct rules out false or misleading statements, and APES 110 rules out exaggerated claims, so we avoid promised refunds or tax savings. Only registered tax and BAS agents may advertise tax agent services for a fee, and anyone can check the TPB register.
No. Our SEO plans run month to month with no lock-in contract, and we review them with you every month. Your Google Business Profile, Search Console and Analytics stay in your practice’s name, along with your website content. If the work isn’t paying its way, you can stop without losing anything we built.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
