SEO
SEO for electricians across Australia: show up when someone’s power is out at 9pm, and look trustworthy enough to call before they scroll on.
Part of Marketing for ElectriciansSEO for electrical businesses
Rock Solid Marketing provides SEO for electricians across Australia from our Mildura office, so people nearby find your business when they search for an electrician.
Electrical searches come in two moods. Some are urgent: the power’s out, a safety switch keeps tripping or a smoke alarm won’t stop chirping. Others are planned for weeks, like a switchboard upgrade, an EV charger or a shop fit-out. We set up your Google profile and website to win both. They also answer the question every customer has before letting anyone near the switchboard: are you licensed?
SEO plans start from $1,000 + GST a month with no lock-in contracts. Search sits within our wider marketing for electricians, and it starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set your Business Profile hours to match when you really answer, say clearly whether you take after-hours callouts, and keep your number a single tap away.
We build pages for the planned, higher-value work in the words customers search with, and connect them to the services on your Business Profile.
Commercial services such as maintenance, emergency lighting and test and tag get their own section, written for the person who signs the work order.
What the work covers
Each part of the work does one job: helping the right customer find you, trust you and ring you, whether the job is tonight or next month.
Your Business Profile shows when you actually pick up, including special hours for Christmas and public holidays. If you take after-hours callouts, your profile and site say so plainly.
Your emergency page loads fast on a phone, puts the number at the top and says which suburbs you’ll come out to. Nobody standing in a dark house reads three paragraphs first.
Your electrical contractor licence number, insurance and the compliance certificate you issue after the work are spelt out. You supply the details, and we place them where careful customers look.
Switchboard upgrades, EV charger installs, safety switches and lighting each get a page that answers cost, timing and what’s involved, so the bigger jobs find you too.
Property managers, builders and business owners search differently from homeowners. Maintenance, emergency lighting, test and tag and fit-outs get their own section, aimed at the person who books the work.
Your monthly report groups rankings and enquiries into urgent, planned and commercial work. On the review call you can see which side of the business search is feeding.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
We start the way your customer does: on a phone, at night. We search for an emergency electrician and for the planned jobs you want, from the suburbs you cover. Then we check what Google shows about your hours, reviews and licence.
Next we audit your Business Profile, your website’s speed on mobile and the pages you already have. Good SEO for electricians puts the urgent searches first, then the bigger planned jobs, and your short plan follows that order. If your profile only needs a tidy-up and better photos, we’ll tell you before we quote.
Answer the late-night search before the next electrician does.
Package activities
No Business Profile yet? Setting one up is $500 + GST. Search ads for urgent callouts are separate and run through our partnership plans.
Work in this industry
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
We’ve previously written about the website design and copywriting we’ve done for our client In2 Fire. Back when they were known as KlineFire Services, we created their new website and later bulked up their service page content and incorporated more compelling images across all of the pages. All of this was to improve the user
If you’ve logged into your Google Search Console account at any point in the last two years (if you haven’t, then um… you definitely should! Or hire a Melbourne digital marketing agency to monitor it for you, hint hint)… then you may have seen a notice that says Your site has been switched to Mobile
Ever click onto a website and have to wait for images and graphics to load on it? I don’t know about you, but we here at Rock Solid Marketing don’t like it, and more importantly Google doesn’t like it. In fact, Google takes page loading speed into account when determining search rankings Simply put, website
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsAt Rock Solid Marketing, SEO for an electrical business starts from $1,000 + GST a month, and there’s no lock-in. It pays for keyword research, new and improved pages, technical fixes, links from other sites and a monthly report with a review call. A sole electrician in one town needs less than a team chasing commercial work across a region.
It’s the work that gets an electrical business found when people nearby search on Google. In practice that means an accurate Business Profile, a fast emergency page, pages for planned jobs like switchboard upgrades, matching details across directories and links from local sites. Each month we choose the next jobs to push and report what moved.
Yes, because most electrical searches are local and many are urgent. The local side focuses on Google Maps, your Business Profile, reviews and the suburbs you serve. The regular side covers your whole website and the planned jobs people research for longer. You need both, though the Maps results usually bring in the emergency calls.
Only if you really answer at 2am. A customer who rings after hours and reaches voicemail can leave a poor review, and the wrong hours undercut the trust you’re building. Google lets you set regular hours and special holiday hours. Your profile description and website can then explain exactly when callouts are available.
Usually yes: several states require an electrical contractor’s licence number in advertising, and it reassures customers. Your state regulator decides what counts as an ad, and we don’t give legal advice, so check its rules. Either way, people often check a licence before they let someone work on their switchboard. You supply the number and we place it.
Months rather than weeks, and no honest electrician SEO agency will promise a date. Fixing your Business Profile hours, categories and photos often helps your Maps visibility first. Pages for planned work like EV chargers take longer to rank. Your monthly report shows calls, form enquiries and rankings, so you can judge progress yourself.
Hire whoever understands how electrical work is bought, whatever they call themselves. Ask how they’ll handle emergency searches, licence details and commercial work, and who writes the pages. A general agency can do fine if it learns your trade. We work with trade businesses and start every plan by searching your jobs from your suburbs.
Yes. Our SEO plans have no lock-in contracts and are reviewed with you monthly. Your Business Profile, your Analytics and Search Console accounts and the pages we write all stay in your name, so stopping doesn’t cost you the groundwork. If a busy season means you need a pause, say so at the monthly review.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
