Social Media Management
Dental marketing social media for Australian practices: feeds patients enjoy, with your team, hygiene tips and news, all inside AHPRA's rules.
Part of Dental MarketingDental practices
Rock Solid Marketing runs dental marketing social media for practices across Australia: posts, stories and short videos that show your team and help patients look after their teeth. It sits within our dental marketing work.
Dental feeds go wrong in two ways. Some are so cautious they post nothing but public holiday hours. Others repost glowing patient reviews or smile makeovers without knowing that AHPRA's guidelines restrict both. The answer is a plan that's interesting and inside the rules.
Social plans start from $1,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We plan a month of posts at a time: team introductions, hygiene tips, kids' check-up reminders and practice news, so the feed has a pulse.
We keep testimonials about clinical care out of your posts and follow AHPRA's guidance on images, so you can post with confidence.
What we do
Content patients enjoy, planned around your calendar and approved by your practice.
Meet-the-dentist and front-desk posts help nervous patients feel they know someone before they arrive. Staff appear only with their agreement.
Short, practical posts on brushing, flossing, kids' teeth and sports mouthguards, written in plain English and checked by your dentists.
Back-to-school check-ups, sports season mouthguards and end-of-year health fund reminders, scheduled ahead so nothing is last minute.
Boosted posts and Meta ads for new-patient and family campaigns, aimed at your area and written with clear terms on any offer.
No testimonials about clinical care, careful use of images and complete terms on offers. Your practice approves every post.
A reporting dashboard and a monthly meeting show reach, engagement and booking enquiries from social media.
Who it’s for
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Ami HeathMarketing LeadWollongong NSWHow it works
Plan, create, approve, publish and report, every month.
A free 30-minute call to choose your platforms and the plan that suits your goals.
Competitor research and a content plan built around your goals, from brand awareness to enquiries.
Posts, carousels, stories and reels made for your brand. You approve them on our scheduling platform, with one round of changes.
We schedule and post, then meet with you monthly to go through the reporting dashboard and what to change.
The rules
Dentists are registered health practitioners, so your social posts are advertising under the National Law. That rules out testimonials about clinical care, including reposting patient reviews that praise a treatment. Images, such as before-and-after photos, must not mislead or create unreasonable expectations.
We plan content that works within those lines: your people, education and practice news. Offers carry their full terms. Patient photos and stories appear only with written consent, and you approve every post before it's published.
A feed patients like and regulators would too.
Package activities
Boost budgets are paid to Meta on top of the plan: at least $200 a month on Standard and $500 a month on Advanced. Larger ad campaigns run under our social ads packages, from $2,000 + GST a month plus 10% of ad spend.
Social media plans
Every plan includes a briefing session, scheduling with your approval, a reporting dashboard and a monthly results meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowWork in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
One of the most common questions small business owners ask is, “How often should I post on social media?” The short answer is around 3 to 5 times per week on your main social media platform. However, there’s no universal posting schedule that works for every business. The right frequency depends on your audience, platform,
Let’s assume you’ve already set up an Instagram Business account for your company or brand. You’ve got Instagram… but now what? Unfortunately it’s a lot more involved than just posting a new photo every day. If you want your business to stand out on Instagram and gain recognition, exposure, and new clients, you need to
What makes us engage with content on social media? First think about why people in your target audience use social media. There are of course many reasons, but a big one is that they want to feel connected – that they can relate to something or someone. It is ‘social’ media, after all! They may
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur social plans start from $1,500 + GST a month for one platform and 8 posts a month. Standard is from $2,000 + GST a month for up to 2 platforms, and Advanced from $2,800 + GST a month for up to 3. Boost budgets are paid to Meta on top. If your practice only needs a content calendar and templates, we'll tell you before we quote.
Post your team, practical hygiene tips, practice news and reminders that suit the season, such as school holiday check-ups. Short videos introducing your dentists work well for nervous patients. Keep clinical claims out and let education carry the feed. Social media for dental practices should feel friendly rather than salesy.
No, not reviews about clinical care. AHPRA's guidelines treat a practice's social media as advertising, and testimonials about clinical aspects of care aren't allowed, including reposting a patient's glowing review. Patients can still review you on Google, and you can reply politely without discussing their treatment.
Only with care. AHPRA's guidance says images must not mislead or create unreasonable expectations, and they need the patient's written consent. Many practices avoid them on social media and focus on education instead. If you do use them, we follow AHPRA's guidance and your practice signs off on each one.
Facebook and Instagram reach most patients, especially families. Facebook suits practice news and community posts, and Instagram suits short videos and stories. A single platform done well beats two done poorly, so most practices start with one on our Starter plan. Standard and Advanced add a second or third platform once the first is running smoothly.
Yes. Dental social media advertising works well for new-patient and family campaigns aimed at your area. Any offer needs clear terms and must not encourage unnecessary treatment, under AHPRA's guidelines. Ads are paid to Meta on top of your plan, and larger campaigns run under our social ads packages.
We track reach and engagement, but the numbers that matter are booking enquiries and calls from social media. Your reporting dashboard and monthly meeting show both. If a post type isn't bringing patients, we change the plan rather than posting more of the same. Boosted posts are measured on enquiries, not likes.
Look for a team that knows AHPRA's rules, builds in your approval, and plans a month ahead rather than posting on the fly. Ask how it measures bookings. Good dental social media management keeps your feed active even when the practice is flat out. Dental marketing social media works best as a steady habit, not a burst.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
