Regional economy
Winery marketing for cellar doors, wine clubs and online shops: more visits, more members and more bottles sold direct, to adults only.
Partnership plans from $4,500 + GST a month
Winery marketing
Rock Solid Marketing provides winery marketing for cellar doors and wine brands across regional Australia, focused on selling more wine direct. Visitors love the tasting and leave with a bottle or two, but nobody asks them to join the club, and the online shop hasn’t had a new release added since last vintage.
We plan cellar door visits around tastings and events, grow the wine club through email, and keep the website shop current, with every post and ad aimed at adults under the ABAC code. Our website and SEO work for Capogreco Winery Estate, including its cellar door site and shop, shows the approach.
Partnership plans start from $4,500 + GST a month. If a wine club email program will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
A simple sign-up at the tasting bench and a welcome email series turn visitors into wine club members and online customers.
We keep the website shop and release pages current, with tasting notes, prices and shipping details for each wine.
Event campaigns on social media, email and Google, aimed at adult visitors planning a weekend in the region.
Services
How we help
A winery sells in three places, the cellar door, the club and online, so each one gets its own plan.
Opening hours, tastings, food and events kept current on Google, so visitors touring the region find you and drop in.
Welcome emails, release alerts, club offers and event invitations to your list, sent with consent under the Spam Act 2003.
Release pages, tasting notes, mixed packs and shipping information kept current in your website shop.
Vintage, release weekends, long lunches and holiday trading promoted ahead to adult visitors planning a trip.
Vintage updates, the family and the winemaker, shown in posts and short videos that give people a reason to visit.
All alcohol marketing aimed at adults, with no appeal to minors and no link between drinking and success, as the ABAC code requires.
Who it’s for
Winery digital marketing
We start with where your sales come from: the cellar door, the club, the online shop and trade. Then we plan winery marketing strategies for each, with releases and events on one calendar.
Each month your account manager reviews visits, club sign-ups and online sales with you and plans the next release. Our PR team can also pitch new releases, awards and events to wine writers and regional media.
More of your wine sold at your price.
Work in this industry
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Your specialists
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
In every plan
Ad spend, printing and photography are paid on top of the plan fee. Online stores start from $6,000 + GST.
Plans
Every plan includes strategy, email, social media, design, PR and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur winery marketing runs through partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Online stores start from $6,000 + GST, and ad spend is paid to the platforms on top.
Turn cellar door visitors into club members, keep the online shop current with each release, promote events to adult visitors planning a trip, and tell the vineyard’s story through posts and email. Marketing a winery well means selling more direct, where your margins are best.
Yes, often more than any other channel. Email reaches people who already like your wine, at no cost per click: release alerts, club offers and event invitations. Collect sign-ups at the tasting bench with clear consent, and include an unsubscribe link in every email, as the Spam Act 2003 requires.
Wine marketing should follow the ABAC Responsible Alcohol Marketing Code: aimed at adults only, nothing that appeals to minors and no link between drinking and success or social standing. Platforms such as Meta also limit alcohol ads to adult audiences.
Yes. We built the website for Capogreco Winery Estate, including its cellar door site and online shop, and laid its SEO foundation. We know the Sunraysia wine region and the visitors who tour it.
No, our partnership plans have no lock-in contracts. Your website, shop, email list and social accounts belong to your winery.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
