Sunraysia Farmers Market
Rock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
The objective
What Sunraysia Farmers Market needed
The market wanted more people at its mornings and more support for its stallholders. That meant a more modern presence on Facebook and Instagram and a closer connection with the Mildura community online.
Key results
What changed for Sunraysia Farmers Market
- Increased event attendance and early-morning foot traffic
- Stronger engagement from the Mildura community on Facebook and Instagram
- More visibility for individual stallholders and their products
- Helped the market become a more digital-savvy community hub
Social media strategy
content planning for the market’s Facebook and Instagram
Reels and photo stories
short videos, photo stories and behind-the-scenes visuals from market mornings
Event promotion
seasonal campaigns and promotion for market events
Community storytelling
posts that put local growers, makers and producers in front of the community
Monthly content rhythm
a steady flow of posts so locals remember the next market
About the project
The Sunraysia Farmers Market story
Getting to know the market first
Before planning the campaign, Janine Gowenlock, our Regional Director, immersed herself in the market to understand what it needed. That shaped everything that followed: the content is built around the people behind the stalls.
The market already had what social media rewards: faces, fresh produce, seasonal colour and a community that turns up. The job was to capture it consistently and give locals a reason to come back.
Why it worked
What made the difference
The content showed what makes the market worth getting up early for: real people, fresh produce and local pride. Growers and makers were the story, not the logo. Steady posting kept the market in locals’ feeds between market days.
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
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