Regional economy
Distillery marketing for craft distilleries selling through a tasting room, online and stockists: releases, tours and gift packs, to adults only.
Partnership plans from $4,500 + GST a month
Distillery marketing
Rock Solid Marketing provides distillery marketing for craft distilleries across regional Australia, selling through the tasting room, online and stockists. Your limited release sells out to regulars before anyone else hears about it, the tasting room is quiet on weekdays, and the gift packs only move in December.
We plan releases, tours and masterclasses, gift seasons and stockist outreach on one calendar, design bottles and packs that stand out, and keep every post and ad aimed at adults under the ABAC code.
Partnership plans start from $4,500 + GST a month. If a release email program will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
A release list with early access, teasers and an online pre-sale gives more fans a fair chance and builds demand for the next one.
Tours, masterclasses and group bookings promoted to visitors and local groups fill the quieter days.
Gift campaigns for Father’s Day, birthdays and corporate gifting spread sales across the year.
Services
How we help
Craft spirits sell on story, scarcity and gifting, so we plan around all three.
Core range, seasonal and limited releases planned ahead, with teasers, early access for your list and launch-day posts.
Label, bottle and gift pack designs that look right on a shelf and in a gift photo, within label and ABAC rules.
A website shop with gift packs, vouchers and corporate gifting, from $6,000 + GST for a full online store.
Tasting room tours, masterclasses and group bookings promoted to visitors, locals and corporate groups.
Botanicals, barrels, the distiller and the place, shown in posts and short videos that give people a reason to choose you.
All alcohol marketing aimed at adults, with no appeal to minors and no link between drinking and success, as the ABAC code requires.
Who it’s for
Spirits brand marketing
We start with your range, your tasting room trade, online sales and stockists. Then we plan the year: releases, gift seasons, tours and quieter months, with a campaign for each.
Each month your account manager reviews tasting room visits, online sales and stockist growth with you. Our PR team can pitch new releases and awards to food and drink writers and regional media.
Every release, every gift season, planned.
Work in this industry
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Ami HeathMarketing LeadWollongong NSW
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
In every plan
Ad spend, printing and packaging production are paid on top of the plan fee. Design work outside a plan is $175 + GST an hour.
Plans
Every plan includes strategy, design, social media, email, PR and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
There isn’t one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Rock Solid Marketing’s 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don’t overcomplicate your brand
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur distillery marketing runs through partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Online stores start from $6,000 + GST, and design work outside a plan is $175 + GST an hour.
Tell the story behind each spirit, treat every release as an event, give your list early access, fill the tasting room with tours and masterclasses, and plan gift seasons beyond Christmas. Marketing for a distillery works best when the tasting room, online shop and stockists all carry the same story.
Spirits marketing should follow the ABAC Responsible Alcohol Marketing Code: aimed at adults only, nothing that appeals to minors and no link between drinking and success, social standing or performance. Platforms such as Meta also limit alcohol ads to adult audiences.
Plan gift campaigns around Father’s Day, Mother’s Day, birthdays and corporate gifting at the end of the financial year and the calendar year. A gift finder on your website and a simple corporate order form make larger orders easy.
We don’t name distillery clients on this page. Our food and drink work includes the website and SEO for Capogreco Winery Estate, and we follow the ABAC code on all alcohol marketing we create.
No, our partnership plans have no lock-in contracts. Your designs, shop, email list and social accounts belong to your distillery.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
