SEO
SEO for wineries that want visitors touring the region to find the cellar door, and wine lovers searching online to find the shop.
Part of Marketing for WineriesWinery SEO
Rock Solid Marketing provides SEO for wineries across regional Australia, so visitors touring your region find the cellar door and wine lovers searching online find your shop. Someone plans a weekend in wine country and searches for wineries nearby, and the cellar doors with complete listings and good pages fill their itinerary.
We keep your cellar door’s Google Business Profile complete, build pages for your wines, varieties and events, and write content about your region that travellers search for. Our SEO foundation work for Capogreco Winery Estate shows the approach. This page is part of our winery marketing work.
SEO plans start from $1,000 + GST a month, with no lock-in contracts. If your Google profile is the main gap, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We complete your Google Business Profile with tasting hours, photos, food and events, and keep it current through the year.
We give each wine and variety a page with tasting notes and useful details, so wine buyers searching online can find it.
Region, events and itinerary content that answers what visitors plan, linking back to your cellar door.
SEO services for wineries
A winery has two kinds of searchers, visitors and buyers, so SEO works on both.
A complete Google Business Profile with tasting hours, food, events, photos and reviews, so touring visitors pick you.
Wine and variety pages with tasting notes, food matches and vintage details, written for people searching to buy.
Guides to your wine region, events and nearby things to do, which travellers search while planning.
Long lunches, release weekends and festivals published early enough to be found when visitors plan.
We check shop pages for speed, duplicates and crawl issues, so your wine shop helps rather than hurts your rankings.
Your monthly Semrush report shows rankings, cellar door profile results and shop traffic, walked through on a call.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VIC
Ami HeathMarketing LeadWollongong NSWHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
Wineries SEO
We start with a review of your website, shop and Google profile, and the searches visitors and buyers use for your region and wines. Then we agree what to fix first: usually the Google profile and the shop pages.
Each month we write or improve wine, region and event pages, fix technical issues, keep your profile current and build links from regional tourism and wine sites. At the monthly review call we go through the Semrush report, with no lock-in.
On the itinerary and in the search results.
In every plan
Google Business Profile set-up is $500 + GST. Shop changes beyond page content are quoted, or billed at $175 + GST an hour.
Work in this industry
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Resources
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
Note: Before reading this post, make sure you’ve 1. Selected keywords to optimise for, and 2. Done an SEO competitor analysis. Once you’ve got your SEO keywords and competitors lined up, read on! So you know which keyword phrases you want your website to rank for in Google Search, and who your SEO competitors are
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans start from $1,000 + GST a month, with no lock-in contracts and a monthly review. Wineries with larger ranges, several venues or a busy event calendar need more pages, which raises the work involved. A Google Business Profile set-up is $500 + GST.
Two groups of searchers: visitors looking for wineries and things to do in your region, and buyers looking for wines to order online. SEO for a winery covers the cellar door’s Google profile, wine and event pages, region content and the technical health of your shop.
Expect steady progress over several months. Google Business Profile improvements can show results sooner, while wine and region pages build over time. Publish event pages early so they can rank before visitors plan.
Yes. Reviews are part of how Google ranks local results, and they influence which cellar door visitors choose. Ask every visitor, reply to every review politely and never gate reviews, as the ACCC expects.
Yes. We built the website for Capogreco Winery Estate and laid its SEO foundation. Our tourism SEO work for Warrawong on the Darling and Tristate Tours also helps visitors find regional experiences.
No, our SEO plans have no lock-in contracts and are reviewed monthly. Your pages, Google profile and analytics stay in your winery’s name.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
