Regional economy
Brewery marketing for craft breweries selling through the taproom, venues and bottle shops: releases, events and stockists, to adults only.
Partnership plans from $4,500 + GST a month
Brewery marketing
Rock Solid Marketing provides brewery marketing for craft breweries across regional Australia, from the taproom to the bottle shop fridge. You’ve brewed a seasonal release worth talking about, but the post goes up the day it’s on tap, the bottle shop down the road doesn’t know it exists, and visitors can’t tell if the taproom serves food.
We plan releases, taproom events and stockist outreach together, design labels that stand out in a crowded fridge, and keep every ad and post aimed at adults, as the ABAC code requires.
Partnership plans start from $4,500 + GST a month. If social media alone will do the job, plans start from $1,500 + GST a month, and we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We plan each release with teasers, an email to your list and a stockist update, so drinkers and venues are ready when it lands.
We keep your Google Business Profile and website current with taproom hours, the food menu, events and family information.
We follow the ABAC Responsible Alcohol Marketing Code: adult audiences only, no appeal to minors and no link between drinking and success.
Services
How we help
Every release is a reason to talk to drinkers, venues and bottle shops, so we plan each one as a small campaign.
Core range, seasonals and limited releases planned ahead, with teasers, launch posts and tap takeover events.
Can and label designs that look right in a crowded fridge and stay consistent across your range, within label and ABAC rules.
Hours, food menu, events and photos kept current on Google, so visitors and locals planning a weekend find you.
Release alerts, event invitations and club or subscription updates to your list, sent with consent under the Spam Act 2003.
Sell sheets, tasting notes and a stockist finder on your website, so venues know what to order and drinkers know where to buy.
Every post and ad aimed at adults, with no content that appeals to minors, as the ABAC code and platform alcohol rules require.
Who it’s for
Brewery digital marketing
We start with your range, your taproom trade and where your beer is sold. Then we plan the year: release dates, events, stockist pushes and quieter months. Each release gets teasers, a launch post, an email and a note to stockists.
Each month your account manager meets you to review taproom visits, online sales and stockist growth, and plans the next release. Our PR team can also pitch new releases and awards to food and drink writers.
Every release, a small campaign.
Work in this industry
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Ami HeathMarketing LeadWollongong NSW
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
In every plan
Ad spend, printing and photography are paid on top of the plan fee. Design work outside a plan is $175 + GST an hour.
Plans
Every plan includes strategy, design, social media, email and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
There isn’t one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Rock Solid Marketing’s 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don’t overcomplicate your brand
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur brewery marketing runs through partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Social media management alone starts from $1,500 + GST a month, and design work outside a plan is $175 + GST an hour.
Marketing a brewery means treating each release as a campaign, keeping the taproom easy to find and enjoy, and making it simple for venues and bottle shops to stock you. Email to your regulars, consistent labels and a calendar of events tie it together.
Alcohol marketing should follow the ABAC Responsible Alcohol Marketing Code: ads aimed at adults only, nothing that appeals to minors and no link between drinking and success, social standing or performance. Platforms such as Meta also restrict alcohol ads to adult audiences in Australia.
Yes, it’s often one of the best channels. Brewery email marketing reaches people who already like your beer, at no cost per click: release alerts, event invites and club updates. Every subscriber must have agreed to hear from you, and every email needs an unsubscribe link.
We don’t name brewery clients on this page. Our food and drink work includes the website and SEO for Capogreco Winery Estate and hospitality work for Mildura Workers Club. We bring that experience to craft breweries, and we follow the ABAC code on every campaign.
No, our partnership plans have no lock-in contracts. Your labels, designs, social accounts and email list belong to your brewery.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
