Web Design
Winery website design for cellar doors and wine brands: an online shop, wine club sign-ups, tasting bookings and events, built to sell direct.
Part of Marketing for WineriesWinery websites
Rock Solid Marketing provides winery website design for cellar doors and wine brands across regional Australia, built to sell more wine direct. Visitors love your wines at the tasting bench, go home, look you up and find a site where the shop is hard to find and the current vintage isn’t listed.
We build the shop, the wine club sign-up, tasting bookings and events into one site that’s easy to keep current. Our website for Capogreco Winery Estate, with its cellar door site and online shop, shows the approach. This page is part of our winery marketing work.
Website packages start from $5,000 + GST, and online stores from $6,000 + GST. If adding a shop to your current site will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
A shop linked from every page, with release pages and tasting notes your team can update when a new wine lands.
A wine club page and sign-up form that explains the benefits and connects to your email list.
An age confirmation on entry and your liquor licence details shown where your state requires them, which you confirm with your licensing body.
What we build
Every page has a job: get a visit booked, a bottle sold or a club member signed up.
Wines, mixed packs, gift vouchers and shipping rules set up and tested, with release pages your team keeps current.
A club page that explains the benefits, with a sign-up form connected to your email list and member offers.
Cellar door hours, tasting bookings, events and functions on clear pages with enquiry and booking forms.
A design built around your label, landscape and story, not a template every other winery uses.
An age confirmation and licence details where required, with marketing aimed at adults under the ABAC code.
Mobile-first pages, so visitors touring the region can check hours and book a tasting on the road.
Who it’s for
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Four stages, with your feedback built in before anything goes live.
A free 30-minute call to scope your pages, features and budget against our website packages.
We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.
We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.
Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).
Winery website development
We start with how you sell: cellar door, club, online and trade. Then our designer, Rachel, creates a look around your label and landscape, and our developer, Saimul, builds the site on WordPress with the shop, club and booking features you need.
Before launch we test every order, form and booking, train your team to add releases and events, and set up redirects from old pages. As your winery website designer, we can look after updates afterwards on a care plan.
More bottles sold at your price.
What’s included
Online stores start from $6,000 + GST. Larger sites with many wines and features suit Standard ($6,500 + GST) or Advanced ($12,000 + GST). Photography and copywriting are quoted on top.
Packages
Every package is responsive, secure and built to WCAG 2.2 AA. Care plans keep the site and shop updated after launch.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowE-commerce
From
$6,000+ GST
A customised e-commerce website, designed to attract, with an online store, shopping cart and online payment gateway integration.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWebsite maintenance
From
$275+ GST a month
We’ll keep your plugins and certificates up to date, monitor your website activity, fix any bugs or breaks that may arise, and keep your website backed up and secure.
Basic care for 3 to 5 page sites. Larger sites: Essentials $395 + GST a month; e-commerce and complex sites: Premium $549 + GST a month (minimum 6 months).
Enquire NowWork in this industry
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Resources
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As a Melbourne digital marketing agency, we’ve seen our fair share of poorly designed websites. With our web design services, our #1 goal is always to ensure that our clients’ websites are highly usable and encourage visitors to click through and make contact, rather than bounce. Here are our Top 5 web design best practices
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur website packages start from $5,000 + GST for up to 5 pages, or 6 monthly payments of $833 + GST. Most wineries selling online need our E-commerce package, from $6,000 + GST, or Standard at $6,500 + GST for larger ranges. Advanced is $12,000 + GST.
The best winery websites make buying easy, show the place and the people, keep the current releases listed, and make the cellar door simple to visit. They work well on a phone and have a clear path to the shop and the wine club from every page.
Design that reflects your label and landscape, a shop that’s easy to use, clear tasting notes, and a club sign-up that explains the benefits. The best winery website design looks distinctive but stays simple enough for your team to update every vintage.
Most wineries selling online use an age confirmation on entry, and liquor licensing rules in some states require licence details on the website and checks at delivery. Requirements vary by state, so confirm yours with your licensing body. We build in whatever your licence requires.
Yes. We built the website for Capogreco Winery Estate, including its cellar door site and online shop, and set up its SEO foundation. As a winery website designer based in Mildura, we know the region’s cellar doors and visitors.
You do. The domain, the content, the shop and the customer data belong to your winery, and you take everything with you if you ever change providers.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
