Marketing Partnerships
Programmatic advertising for Australian businesses: display, video and audio ads aimed at the right people, with a plan and a report you can read.
Programmatic
Rock Solid Marketing plans and manages programmatic advertising for Australian businesses, from our office in Mildura. Programmatic means your display, video and audio ads are bought automatically. Each impression is bought one at a time, across websites, apps and streaming services.
You may have been pitched programmatic with a lot of acronyms and no clear answer about where the money goes. We set the audience, the budget and the creative with you. The buying runs through a demand-side platform operated by specialists we work with, and you see where your ads ran.
Programmatic sits inside our marketing partnership plans, from $4,500 + GST a month, with ad spend paid on top. It starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we manage
Every part of a programmatic campaign below is something you approve, can see in your report, or both.
Who you want to reach, where they are, and how much to spend before the campaign proves itself. You approve a written plan before a dollar of ad spend goes out.
Programmatic ads run in dozens of banner sizes, plus video and audio. Our designer builds the set from your brand, and you approve each version before it goes live.
Ads are kept off sites and apps you wouldn't want your name on, using exclusion lists and the platform's verification tools. Placement reports show where your ads appeared.
Nobody wants to see the same banner twenty times a day. Caps limit how often one person sees your ad, so your budget reaches more people instead of annoying a few.
Conversion tracking on your website ties programmatic ads to enquiries and sales, not just views. Your privacy policy needs to name the tracking, and we'll point out where.
Your report shows spend, reach, clicks, placements and what happened on your site afterwards. Your account manager talks it through with you at the monthly meeting.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Janine GowenlockRegional DirectorMildura VICHow it works
A plan you approve first, then a test, then the budget moves to what's working.
A free 30-minute call about who you sell to, where they are and what you've already tried in digital advertising.
You get a written media plan with audiences, budget and formats, and the ad set our designer builds for your approval.
The campaign goes live with brand safety lists and frequency caps, and early results show which audiences and placements earn their keep.
Budget moves to what's working each month, and your report and meeting cover spend, placements and enquiries.
How the buying works
When someone opens a news site or a streaming app, the ad space they're about to see is auctioned in a fraction of a second. A demand-side platform bids for your campaign on impressions that match your audience. Its bids stay within the price you've set. The programmatic advertising platform does the bidding; the plan, the limits and the creative come from us and you.
Programmatic needs enough budget to learn what works. If a small Google Ads or Meta campaign will do more for you, we'll tell you before we quote.
Machines place the bids. People set the rules.
Plan inclusions
Ad spend and any platform fees are paid on top of the plan and agreed with you before the campaign starts. Programmatic runs alongside the other work in your plan's monthly hours.
Pricing
Programmatic runs inside our marketing partnership plans, alongside the rest of your marketing. Ad spend is paid on top.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowOur work
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
A quick guide to paid online advertising: display ads vs text ads, and where to advertise, from Google Ads to Facebook, Instagram and LinkedIn.
SEO vs PPC explained: how organic rankings and Google Ads differ on cost, speed and results, and when to use one, the other or both.
How to advertise on Facebook: boost a post for a quick start, or build a campaign in Meta Ads Manager with an objective, audience, budget and ad.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsWith us, it runs inside a marketing partnership plan, from $4,500 + GST a month for 28 hours of work. Ad spend and any platform fees are paid on top, and you set the budget. Larger campaigns with more formats or regions use more hours. They suit the Standard or Advanced plans.
Programmatic ads are display, video, audio and connected TV ads bought automatically through software rather than booked by phone with each website. They appear on news sites, apps and streaming services. Each impression is bought for one person who matches your audience, which is why the targeting can be precise.
Programmatic is the automated buying and selling of ad space. Instead of negotiating with each publisher, a demand-side platform bids on single impressions in real-time auctions run by ad exchanges. The word describes how the ad is bought, not what it looks like, so a banner or a video can both be programmatic.
A page or app loads, its ad space goes to auction, and platforms bid in a fraction of a second. If your campaign's bid wins, your ad shows. You set the audience, budget, maximum bids and exclusions. The platform learns which placements bring results and bids smarter.
You run them through a demand-side platform, which needs an account, creative in the right sizes, tracking and a plan. Most businesses can't access one directly. That's the job of a programmatic ads agency. We write the plan, build the creative and manage the campaign, and specialists we work with operate the platform.
Partly. Google Ads display and YouTube campaigns are bought by automated auction, so they're programmatic buying inside Google's own network. Wider programmatic campaigns reach other publishers through a demand-side platform, such as Google's Display & Video 360. Many businesses do better starting with Google Ads before moving to a full programmatic campaign.
No. Display, video and streaming ads are still widely bought this way. What has changed is how audiences are targeted, as privacy rules and browsers limit tracking. Campaigns now lean more on context, location and a business's own customer data, used within the Privacy Act and its privacy principles.
It's one part of it, not the whole. Automated buying is now normal for digital display, video, audio and streaming TV. But programmatic only places ads. The message, the offer and the website still decide whether anyone buys, which is why it sits inside a wider marketing plan rather than on its own.
If your budget is small or you're testing, Google Ads display or Meta ads are usually enough. A programmatic display agency earns its fee when you want reach beyond Google and Meta, across many publishers and streaming services, with brand safety controls. We'll tell you which fits before we quote.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
