Marketing Partnerships
A media buying agency for Australian businesses that want every ad dollar placed, checked and reported, from Google and Meta to local radio.
Media buying
Rock Solid Marketing is a media buying agency for Australian businesses, most of them regional, that places your ads on Google, Meta and local media and checks they ran. You might be paying for ads today without knowing which ones bring in calls. Or the radio rep and the newspaper rep both want your budget this month.
Buying media means choosing where your ads appear, booking the space and making sure you got what you paid for. We run the online ads in Google Ads and Meta accounts set up in your business's name, so the data stays yours. For local radio, TV and print, we compare the quotes and line them up with your online ads.
Partnership plans start from $4,500 + GST a month, and ad spend is paid to the platform on top. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What you get
Every booking has a reason, a budget and a way to check it worked, whether it runs on a phone screen or the local station.
We work out how much should go to Google, Meta and local media before anything is booked, based on who buys from you and when. You approve the split.
Callen Mowatt runs the Google Ads side and our team runs Meta ads for Facebook and Instagram. Bids, audiences and ad copy change each month based on what the numbers show.
Online, the platforms record every impression and click. For radio, TV and print, we ask the outlet for the schedule it actually ran and check it against the booking.
Our fee and your ad spend are shown separately. Ad spend goes to the platform or the outlet, so you can see what the media cost and what our work cost.
A citrus packer, a caravan park and a tax agent all peak in different months. We time the bookings to your busy weeks instead of spreading the money evenly.
Google, Meta and local media results sit in one HubSpot dashboard. Your account manager walks you through it at the monthly meeting, by phone or visit.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Janine GowenlockRegional DirectorMildura VICHow it works
Four steps, with your approval before any ad money is spent.
A free 30-minute call about what you sell, who buys it and what you spend on advertising now.
We review your current accounts and invoices, then write a buying plan with channels, months and budgets for you to approve.
We build the online campaigns, gather local media quotes and book what you approved. Ad spend goes straight to the platform or outlet.
Each month we check what ran, report results in HubSpot and move money towards the channels that bring in enquiries.
How it starts
The first job is an honest look at your current ad spend. We ask for your ad accounts, recent invoices from stations and papers, and any enquiries you can trace back to them. It's common to find a booking that renews out of habit rather than results.
Then we write a buying plan: which channels, which months, how much for each, and how we'll measure it. You approve it before any money is committed.
Nothing is booked until you've seen the plan.
Package activities
Ad spend is paid to Google, Meta or the media outlet on top of your plan. We don't run a programmatic trading desk; if your budget calls for one, we'll tell you.
Pricing
Every plan includes a dedicated account manager, Google Ads management, paid social and media management. Ad spend is extra and paid to the platform.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
Just as businesses pay to place an ad in a magazine or newspaper, or on a bus or billboard, they can also pay for online advertising. Paid online advertising can be very helpful in driving traffic to your website, increasing brand awareness, and generating more sales. However, it’s very easy to fail if you choose the
Pardon us for asking such an obvious question, but: what’s the difference between paid search and organic search when it comes to Google? Of course one you pay for and the other you don’t – that’s in the names. But beyond that, how else are they different? How do they work, and most importantly: which
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsThis work sits inside partnership plans from $4,500 + GST a month, with ad spend paid to the platform on top. Starter gives you 28 hours of work a month, Standard 35 and Advanced 45. If you only need Facebook and Instagram ads, our social ads packages start at $2,000 + GST a month plus 10% of ad spend. If a social ads package will do the job, we'll tell you before we quote.
Buying media means choosing where your ads appear, paying for the space and checking you got it. On Google and Meta, that happens through auctions that run every time someone searches or scrolls. With radio, TV and newspapers, it means booking spots or pages at the outlet's rates, usually for a set run of weeks.
An agency like ours decides where your ad budget goes, books the space and checks the ads ran. Ours also writes the ads, sets up tracking on your website and reports results each month. You approve the budget and the plan before anything is booked, and the platforms bill your ad spend directly.
It's a business you pay to buy advertising space for you, instead of dealing with each outlet yourself. Large ones buy in bulk for national brands. Rock Solid Marketing works with smaller budgets, mostly for regional businesses, with one account manager who knows your market and your busy season.
There are three broad kinds. Large agencies buy for national brands, a digital media buying agency only runs online ads, and full-service teams plan, create and buy. A regional business using one to three channels usually needs the third kind. That's the kind of media buying company we are, with design and copywriting under the same roof.
It works in four steps: plan the audience and budget, book the space, run the ads, then check and adjust. Online bookings can change daily because Google and Meta are auctions. Local radio, TV and print are booked ahead. We review both each month against the enquiries they bring in.
Start with a budget you can keep up for at least a few months, then choose one or two channels your customers already use. Ask each outlet for its rates and audience figures in writing. Online, set up the Google Ads or Meta account in your business's name so the data stays yours.
Programmatic buying is software that bids for ad space across thousands of websites and apps automatically, using audience data. It suits large budgets aimed at broad audiences. We don't run a programmatic trading desk. For most regional businesses, Google, Meta and local media reach the right people for less, and if programmatic would suit you, we'll say so.
No. Partnership plans have no lock-in contracts, so you can change your hours or stop when the work no longer suits you. Radio, TV or print bookings you approve follow that outlet's own terms, which we explain before you sign. Online ad budgets can be paused whenever you need.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
