Social Media Management
A Meta ads agency for Australian businesses that want Facebook, Instagram and Messenger ads planned as one campaign, not three separate guesses.
Meta ads
Rock Solid Marketing is a Meta ads agency that plans, builds and manages ads across Facebook, Instagram, Messenger and Threads for businesses around Australia, from our Mildura office. You might boost a post on Facebook, run a separate promotion on Instagram and wonder why neither brings in enquiries. Inside Meta, they’re one ad system with one auction and one budget.
We build your campaign in Ads Manager so each ad suits where it shows: a vertical video for reels and stories, a square image for the feed, a short form when you want leads without a website visit. Then we watch which placements bring results and move the money there.
Social ads packages start from $2,000 + GST a month plus 10% of ad spend, and every campaign starts with a free 30-minute discovery call. If a few boosted posts will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What you get
Meta’s ad system reaches people well beyond the Facebook feed, so we plan the format, the audience and the tracking together.
Meta can show one ad across Facebook, Instagram, Messenger, Threads and its Audience Network of partner apps, and calls this Advantage+ placements. We check where your results come from and exclude the placements that waste budget.
Reels and stories fill a phone screen top to bottom, while the feed suits a square image or a carousel. Our designers make each size, and we write copy short enough to read with a thumb.
Meta’s lead ads open a short form inside Facebook or Instagram, partly filled from the person’s profile. We write the questions and set up where each lead goes, so your team can call back while you’re still front of mind.
The Meta Pixel reports actions on your website from the browser, and Meta’s Conversions API sends the same events from your website’s server. Together they give Meta a fuller picture of which ads bring customers.
Meta’s Ad Library lets anyone see the ads a Facebook or Instagram page is running right now. Before we write yours, we read what your competitors are offering, so your ad gives people a reason to pick you.
Each month you see spend, leads and cost per result for the whole campaign, split by placement. Your account manager talks it through with you on a call and agrees what changes next.
Who it’s for
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
You approve every ad before it runs, and you see what each placement brought in.
A 30-minute call about what you sell, who buys it and what you can spend each month. You leave with a package recommendation.
You give us partner access in your Meta business portfolio. We check the Pixel, set up conversion events and connect your Facebook page and Instagram account.
We write the copy, make each ad size and draft any instant forms. Nothing goes live until you’ve approved it.
Through the month we move budget towards the placements and ads that bring results, then walk you through the numbers on a call.
How Meta ads work
Each time someone opens Facebook or Instagram, Meta runs an auction for the ad space in front of them. Meta’s Business Help Centre says the auction weighs your bid, how likely the person is to act and the quality of your ad. So a useful ad can beat a bigger budget.
That’s why our Meta ads management starts with the audience and the ad, not the spend. We give each campaign one clear goal: leads, sales, bookings or visits. Meta gets the tracking it needs to find the right people. And we launch more than one version, so the auction shows us what works.
Better ads, not just bigger budgets.
Package inclusions
Ad spend is paid to Meta on top of the management fee. Photo and video shoots, landing pages and community management are priced to the job.
Plans and pricing
Each package covers Facebook, Instagram and Meta’s other placements, with an account manager, creative, tracking and a monthly report. Ad spend is paid to Meta on top.
Lite
$2,000+ GST a month
Social media advertising for businesses spending $500 to $2,000 a month on ads.
Ad spend is paid to the platform on top of the management fee.
Enquire NowEssentials
$4,000+ GST a month
Social media advertising for businesses spending $2,000 to $5,000 a month on ads.
Ad spend is paid to the platform on top of the management fee.
Enquire NowAdvanced
$6,000+ GST a month
Social media advertising for businesses spending $5,000 to $10,000 a month on ads.
Ad spend is paid to the platform on top of the management fee.
Enquire NowOur work
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur Meta ads packages start from $2,000 + GST a month plus 10% of ad spend, and you pay the ad spend to Meta. Lite runs 1 campaign. Essentials runs 2 at $4,000 + GST a month plus 8%, for $2,000 to $5,000 of spend. As an estimate only, Essentials with $3,000 of spend comes to $4,240 + GST to us and $3,000 to Meta.
Usually, yes: Meta adds GST to ad charges for Australian advertisers unless a GST-registered business has added its ABN to the ad account. Meta’s Business Help Centre explains where the ABN goes, and notes that accounts on monthly invoicing pay GST regardless. Our own fee is separate and always shows + GST on our invoice. Your accountant confirms what you can claim.
Meta ads are paid ads that run on Meta’s apps (Facebook, Instagram, Messenger and Threads) and on partner apps through Meta’s Audience Network. You build them once in Ads Manager, with a goal, an audience and a budget. They appear as feed posts, stories, reels or messages, marked as sponsored, to people who match your audience.
Meta ads work through an auction that runs each time someone opens one of Meta’s apps. Meta weighs your bid, the chance the person will act and the quality of your ad, then shows the winner. You pay for views or results, up to the budget you set. Good tracking teaches Meta who acts, so it finds more people like them.
You buy Meta ads in Ads Manager, using a Facebook page, an ad account and a payment method in your business’s name. You pick the goal, audience, placements and budget, and Meta charges your card as the ads run. When we manage them, you keep ownership and give us partner access, then we build, launch and adjust the campaigns.
They’re worth it when people decide to buy from what they see, not only from what they search. Cafés, tour operators, retailers and services often do well because a photo or video sells the offer. If your customers only search when something breaks, Google Ads may suit you better. The free discovery call is where we work out which fits.
Yes, Meta ads can work well for regional businesses because you can target people within a set distance of your town. Maloney Anderson Lawyers in Mildura ran lead ads on Facebook and Instagram as part of a wider campaign, and its project records local enquiries from the paid ads. Results depend on the offer, the creative and the tracking, so we test before we scale.
A Meta ad agency saves you learning a tool that changes often, and brings the people who make the ads too. You get an account manager, a designer, copy written for each placement and a monthly report on cost per result. If you’d rather run the ads yourself, we can set up your tracking and coach you at $175 + GST an hour.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
