Marketing Partnerships
A PPC agency for Australian businesses that want Google and Meta ads run as one budget, by one account manager.
PPC management
Rock Solid Marketing manages pay-per-click (PPC) advertising on Google and Meta for Australian businesses, from our office in Mildura. In a lot of businesses, the search ads and the Facebook and Instagram ads come from two different suppliers. Each one asks for more budget, and neither knows what the other is doing.
We run both from one plan. Your account manager decides how the budget splits between search and social each month, based on the enquiries each platform actually brought in. Callen Mowatt, our Google Ads Specialist, builds and tunes the campaigns, and our designers make the ad creative.
Partnership plans start from $4,500 + GST a month, and your ad spend is paid straight to Google and Meta. If Facebook and Instagram ads alone will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How we manage PPC
Search ads catch people who are already looking and social ads reach people who haven’t heard of you yet, so we plan both together.
Each month we compare what Google and Meta brought in: calls, forms and bookings. Then budget moves toward the platform that earned it, instead of an even split and a hope.
Callen builds search campaigns around the words buyers type. He reads the search terms report and adds negative keywords, so you stop paying for clicks from DIYers and job hunters.
Our designers make the images, carousels and short videos your Meta ads need. Your social ads look like your business, not a template every other advertiser is using.
Before more money goes in, we check that Google Analytics 4 (GA4) and the Meta pixel record calls and forms. Without that, a report can only count clicks, not customers.
A click that lands on your home page often goes nowhere. Our web team edits the page each campaign points to, with the offer and your phone number near the top.
Your HubSpot dashboard shows spend and enquiries for Google and Meta side by side. Your account manager walks you through it in a monthly meeting.
Who it’s for
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
One plan, one budget and one account manager, reviewed with you every month.
A free 30-minute call about your goals, your current ads and what a new customer is worth to you. Consultations at our Mildura office by booking.
We review your Google and Meta accounts, tracking and landing pages, then agree a channel split and a test budget you’re comfortable with.
You approve the ads, then we launch. Each month we cut wasted search terms, refresh tired creative and shift budget toward what brings enquiries.
Your account manager takes you through the HubSpot dashboard each month: spend and enquiries for each platform, and next month’s plan.
Before you spend more
Three gaps waste the most PPC budget. Tracking doesn’t record enquiries, ads send people to the home page, and Google and Meta campaigns chase the same people twice. Fixing those comes before any increase in spend.
So the first month is about set-up. We look through your ad accounts, tracking and landing pages, then agree a test budget with you. You approve every ad before it runs, and the first results are on the table at your monthly meeting.
Set up properly once, then improved every month.
Partnership activities
Ad spend is paid by you, straight to Google and Meta. Conversion tracking set-up and brand-new landing pages are priced to the job. A Google assets set-up (Analytics, Search Console and Tag Manager) is $800 + GST.
Partnership plans
Every plan includes Google and Meta campaign management, design, reporting and a dedicated account manager. Ad spend is paid to the platforms.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
Just as businesses pay to place an ad in a magazine or newspaper, or on a bus or billboard, they can also pay for online advertising. Paid online advertising can be very helpful in driving traffic to your website, increasing brand awareness, and generating more sales. However, it’s very easy to fail if you choose the
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
Pardon us for asking such an obvious question, but: what’s the difference between paid search and organic search when it comes to Google? Of course one you pay for and the other you don’t – that’s in the names. But beyond that, how else are they different? How do they work, and most importantly: which
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur PPC management sits inside our partnership plans, from $4,500 + GST a month for 28 hours (Starter). Standard is $5,500 + GST a month for 35 hours, and Advanced is $7,500 + GST a month for 45 hours. Those hours also cover design, page edits and reporting. It is a fixed monthly fee, so a bigger ad budget doesn’t raise it. When you compare any PPC agency in Australia, ask what the fee covers.
No, your ad spend is separate and is billed by Google and Meta to your own accounts. Our fee pays for the people and the work. You set each platform’s daily budget and can lower it in a quiet month. If you only want Facebook and Instagram ads, our Lite social advertising package is $2,000 + GST a month plus 10% of ad spend.
It is a team that plans, runs and reports on pay-per-click ads for you, mostly on Google and Meta. You pay the platform for clicks or views, and the agency’s job is to turn that spend into enquiries. At Rock Solid Marketing that covers ad copy, creative, targeting, the pages your ads point to and a monthly report.
It helps by cutting wasted clicks and sending the clicks you do pay for to a page that converts. That means negative keywords, tighter locations and audiences, clearer ad copy and a landing page with your phone number near the top. We also compare Google and Meta every month, so budget follows the platform bringing in calls.
Hire help when wasted clicks cost you more than a fee would, or when you don’t have hours each week to manage the ads. Running them yourself suits a small, steady budget on one platform. If a one-off Google assets set-up ($800 + GST) will do the job, we’ll tell you before we quote.
Not always. If your campaigns bring steady enquiries at a cost you’re happy with, keep going. Bring in help when costs climb, enquiries dry up, or you want to add Facebook and Instagram without a second supplier. A PPC marketing agency running both can stop the two platforms paying to reach the same people twice.
Choose the one that shows you how it spends your money, not the one with the boldest promise. Ask who builds your campaigns, whose name the ad accounts are in, how often search terms are reviewed and what the report shows. A PPC management agency that guarantees a cost per lead is guessing.
No, our partnership plans have no lock-in contracts. You stay because the monthly reports show the ads paying their way. We build your campaigns inside your own Google Ads and Meta ad accounts, so if you leave you keep the campaigns, the history and the audiences.
It shows spend, clicks and enquiries for Google and Meta side by side, in a HubSpot dashboard you can open any time. Your account manager meets you by phone or in person to go through it. You hear what worked, what we cut and what changes next month, in plain English.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
