Marketing Partnerships
Lead generation services for Australian businesses that want enquiries from their own website, search and ads, not bought lists.
Lead generation
Rock Solid Marketing provides lead generation services for Australian businesses from our Mildura office, bringing enquiries through your own website, search listings, ads and email. You may have tried a lead marketplace, where the same enquiry goes to three competitors. Or you bought a list, rang through it and nobody wanted to talk.
We build the pipeline on things you own, so each enquiry comes to you alone. During our marketing partnership with Mildura Truck Centre, the dealership saw higher enquiry rates for new and pre-owned trucks.
Partnership plans start from $4,500 + GST a month, with no fee per lead. If a Google Business Profile tidy-up will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How enquiries arrive
We attract people who are already interested, make it easy for them to get in touch, and follow up until they’re ready to buy.
Clear calls to action, short forms and click-to-call buttons on the pages that matter. Our web team starts with the pages that get visits but no enquiries, checked on a phone.
SEO and your Google Business Profile bring in people already looking for what you sell. You don’t pay per click for these enquiries, although they build more slowly than ads.
When search alone is too slow, Callen Mowatt runs Google Ads and Meta campaigns aimed at enquiries rather than likes. Lead generation is a big part of his work with our clients.
Marketing automation sends helpful follow-up emails to people who asked a question or downloaded a guide. Everyone on the list gave consent, as the Spam Act 2003 requires, and can unsubscribe easily.
HubSpot and Google Analytics 4 (GA4) record which channel each enquiry came from. When you ask whether the ads are worth it, the answer is a number from your own data.
No shared marketplaces and no bought lists. Each enquiry arrives through your website, phone or inbox, and the contacts stay in your own database if you ever move on.
Who it’s for
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
We fix what you already have, then add channels one at a time and measure each one.
A free 30-minute call about where your enquiries come from now, which ones turn into sales and what a good month looks like for you.
We test your forms, phone links and follow-up from a customer’s side, then give you a plan that fixes leaks before adding new channels.
We fix the website first, then switch on the channels your plan needs: SEO, your Google Business Profile, ads or email workflows, one at a time.
Each month you see enquiries by channel in HubSpot, and your account manager agrees with you what to do more of and what to stop.
Where leads leak
Before we spend money bringing in new visitors, we look at what happens to the ones you already have. A form that breaks on a phone, a number hidden in the footer or an enquiry that waits days for a reply all lose leads you’ve paid for.
So we follow your enquiry path from first click to first reply, fix the leaks, then add channels. As a lead generation digital agency with web, SEO, ads and email under one roof, we make those fixes ourselves instead of sending you to three suppliers.
More enquiries start with losing fewer.
Partnership activities
Ad spend is paid by you to Google and Meta. Automated lead nurturing with a HubSpot Pro set-up comes in the Bespoke plan (POA). Brand-new landing pages and conversion tracking set-up are priced to the job.
Partnership plans
Every plan includes strategy, website work, search, ads, email, reporting and a dedicated account manager, with no fee per lead.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
Guest Blogging Writing a post on someone else’s blog provides two major benefits that can result in more website traffic: 1). It helps with link building, i.e. getting your website linked on other sites, which helps with SEO efforts and getting your site ranked higher on Google, and 2). It may capture the attention of
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
Unless you’re a web design professional, your website probably isn’t 100% technically “perfect”. That’s totally normal, because let’s be honest: you’ve probably got a million other things to focus on. So we’re going to make it easy for you by sharing a few mistakes that many (if not most) people are making with their websites.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOurs costs from $4,500 + GST a month, through the Starter partnership plan with 28 hours of work. Standard ($5,500 + GST a month, 35 hours) and Advanced ($7,500 + GST a month, 45 hours) suit more channels at once. Any ad spend is paid straight to Google or Meta. There’s no fee per lead, so a busy month costs the same. Ask any lead generation agency in Australia that question before you sign.
Start by fixing what you already have. That means a website that answers buyers’ questions, a form that works on a phone and a quick reply to every enquiry. Then add channels one at a time, such as search, ads and email. An enquiry left waiting for days may already have called someone else.
It is a team that brings you enquiries from people interested in what you sell. Some lead gen agencies sell contact lists or share one enquiry between several businesses. We work the other way: we build the website, search, ads and email that bring people to you, so each enquiry is yours alone.
Most work in three steps: attract people, capture their details and follow up until they’re ready to talk. For us that means SEO and ads to attract, website forms to capture, and email workflows to follow up. Each month we report how many enquiries came in and where they came from. It’s how we run lead generation services across Australia from Mildura.
No, we don’t sell contact lists, scrape data or send cold emails. The Spam Act 2003 requires consent for marketing emails, so we only email people who asked to hear from you. If you need outbound sales prospecting, a specialist outbound firm will suit you better than a lead generation marketing company like ours.
Yes, every enquiry comes through your own website, phone number or ad accounts, so nobody else receives it. That’s the difference from lead marketplaces, where one enquiry can go to several businesses at once. The contacts also stay in your own database if you stop working with us.
Start with the cheapest fix: a complete Google Business Profile and a contact page that works on a phone. A Google Business Profile set-up is $500 + GST, and for many local businesses it’s the right first step. Once the basics bring enquiries, a partnership plan adds search, ads and email follow-up.
No, the partnership plans behind our lead generation services have no lock-in contracts. You stay while the enquiries keep coming. Whatever we build for you stays with your business either way: the website changes, the forms, the email workflows and the ad accounts. You can also move between plans at your monthly meeting as your needs change.
Your HubSpot dashboard shows how many enquiries arrived, which channel brought each one and which pages people filled in. Your account manager goes through it with you at a monthly meeting, by phone or visit. We report enquiries rather than likes, because enquiries are what your team can follow up.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
