Marketing Partnerships
A performance marketing agency for Australian businesses that want every channel measured in enquiries and sales, on a fixed monthly fee.
Performance marketing
Rock Solid Marketing runs performance marketing for Australian businesses from our Mildura office: ads, landing pages, search and email, each judged by the enquiries and sales it brings. You may have had reports full of reach, impressions and likes, and still couldn’t say whether the marketing paid for itself.
We set up the measurement first, in Google Analytics 4 (GA4) and HubSpot, then put budget where the numbers say it works. We also keep some effort on your brand, because people who already know your name are more likely to pick you when they’re ready to buy.
Partnership plans start from $4,500 + GST a month, a fixed fee rather than a cut of your sales. If a Google assets set-up ($800 + GST) will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we measure
We track the actions that make you money, then spend on the channels that produce them and keep your brand familiar along the way.
We set up GA4 to record calls, forms and bookings before budgets go up. Under the Privacy Act 1988 your privacy policy should name this tracking, and we’ll point it out if yours doesn’t.
Google Ads and Meta campaigns get budget in line with the enquiries they bring. Callen Mowatt cuts what isn’t working each month instead of letting it run on.
A campaign is only as good as the page it lands on. Our web team edits your pages so the offer, the proof and the phone number show before anyone has to scroll.
SEO keeps bringing enquiries after a campaign ends. We track your rankings in Semrush and report them each month next to the paid channels, so you see both.
Ads that only chase today’s buyers eventually run short of people to reach. Social content, email and press releases keep your name familiar for the day those people are ready.
Your HubSpot dashboard puts paid, organic and email results on one page. Your account manager walks you through it monthly and agrees with you what changes next.
Who it’s for
Your specialists
Ami HeathMarketing LeadWollongong NSW
Callen MowattGoogle Ads SpecialistGold Coast QLD
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Measure first, spend second, then compare and adjust with you every month.
A free 30-minute call about your sales, your margins and what a new customer is worth, so targets are set in your numbers.
We check what your GA4, HubSpot and ad accounts record today and fix the gaps, so the first month has a baseline to beat.
We agree a channel plan and budget split with you, then launch the paid, search and brand work in the order the plan sets.
Each month we compare results with the baseline, cut what isn’t paying and move budget to what is. You approve every change.
How we measure
Reach and likes are easy to grow and hard to bank. We measure three things instead: how many enquiries each channel brought, what each one cost, and how many became customers. That last number comes from your team, so we agree early how sales will be recorded.
Every result is compared with your own starting point, not an industry average from somewhere else. That way you see what changed in your business and decide with us where next month’s budget goes.
Fewer numbers, chosen because they pay your bills.
Partnership activities
You pay ad spend straight to the platforms. We quote separately for new landing pages and for setting up conversion tracking. Setting up Google Analytics, Search Console and Tag Manager from scratch is $800 + GST.
Partnership plans
Every plan is a fixed monthly fee covering strategy, paid and organic channels, reporting and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
Pardon us for asking such an obvious question, but: what’s the difference between paid search and organic search when it comes to Google? Of course one you pay for and the other you don’t – that’s in the names. But beyond that, how else are they different? How do they work, and most importantly: which
Google Analytics has been the go-to tool for websites, businesses, and web designers for over a decade. However, as the digital environment rapidly changes, Google has introduced a new version of Analytics called Google Analytics 4 (GA4). GA4 is designed to help businesses and website owners gain a better understanding of user behaviour and purchase
Just as businesses pay to place an ad in a magazine or newspaper, or on a bus or billboard, they can also pay for online advertising. Paid online advertising can be very helpful in driving traffic to your website, increasing brand awareness, and generating more sales. However, it’s very easy to fail if you choose the
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur plans start from $4,500 + GST a month for 28 hours (Starter). Advanced is $7,500 + GST a month for 45 hours. Ad spend is extra and paid straight to Google or Meta. When comparing performance marketing agencies, ask what the fee covers. If you’re weighing up a performance marketing agency in Australia, also ask who owns the ad accounts.
No, our fee is a fixed monthly plan, not a cut of sales or a price per lead. Some performance marketing companies work on commission, which can push them toward cheap, low-quality leads. With a fixed fee, our advice on where your budget goes isn’t tied to what we earn from it.
Performance marketing is marketing judged by measurable actions, such as enquiries, bookings and sales, rather than by reach alone. It usually covers paid search, paid social, landing pages and email, with tracking on each one. Budget then moves toward the channels that produce results you can count.
It works as a loop: measure, spend, compare, adjust. You set up tracking, run campaigns with clear targets, compare the results each month and move budget toward what works. The loop only holds up if the tracking is right, which is why we check GA4 and HubSpot before anything else.
Measure the actions that make you money: enquiries, bookings and sales by channel, and what each one cost. Compare them with your own starting point rather than an industry average. Likes and impressions can help explain a result, but they shouldn’t be the result your marketing is judged on.
Performance media is paid advertising bought to drive a measurable action, such as a click, an enquiry or a sale. Search ads and most social ads fall into it. Brand media, like a TV commercial, is bought to make people remember you over time. Most businesses need some of both.
Brand building makes people know and trust you, and tracked campaigns catch them when they’re ready to buy. Ads tend to do better when people already recognise the name, and brand work is easier to justify when enquiries are tracked. We plan both in one budget, so neither starves the other.
Yes, for Google Ads you can book advice on its own. Our Google Ads consulting is $175 + GST an hour for account reviews and strategy sessions with Callen Mowatt. For work across several channels, a partnership plan lets the same team plan, deliver and report on the work.
No, our partnership plans have no lock-in contracts. If the numbers stop justifying the fee, you can leave without a penalty. The tracking, the ad accounts, the website changes and the reports all stay with your business when you go. You can also change plans at any monthly meeting.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
