Professional services
A personal injury lawyer digital marketing agency for firms that want more of the right enquiries, inside the strictest advertising rules in law.
Partnership plans from $4,500 + GST a month
Personal injury firms
Rock Solid Marketing plans and runs marketing for personal injury lawyers across Australia, from our office in Mildura. Injured people rarely search the day it happens. Often a partner or adult child searches a week later, after the hospital visits and the first letter from an insurer. They want to know if there's a claim, what it costs and who they'd deal with.
So, as a marketing agency for personal injury lawyers, we build trust before the first call: a lawyer they can put a face to, plain-English guides to how claims work, and advertising that stays inside your state's rules. For Maloney Anderson in Mildura, we launched a personal injury brand around lawyer Nina Smart over 6 months. It combined a TV commercial, brochures for partner networks, Meta lead ads and press.
Plans start at $4,500 + GST a month (Starter, 28 hours). Your first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Campaigns in those states stick to the narrow content the rules allow, and we check every ad against your state's rules before it runs.
We put your local lawyers at the front, with real names and faces, so people recognise the person they'd meet. That's how we built Maloney Anderson's campaign around Nina Smart.
We place the costs terms next to the offer and explain them in plain English on the website, so the first call starts with the right expectations.
Brochures and a regular update for partner networks, as we produced for Maloney Anderson, keep your firm in mind between campaigns.
Services
Services for injury firms
Personal injury lawyer marketing that changes with the state you practise in, the claim types you handle and the lawyer clients will meet.
Pages for workers' compensation, motor vehicle, public liability and medical negligence claims that explain time limits, steps and costs in plain English, checked by your lawyers.
Internet marketing for personal injury lawyers starts with search: SEO and a Google Business Profile for the towns you serve. SEO plans start from $1,000 + GST a month.
Google Ads and Meta lead ads where the rules allow them, like the Meta lead ads that brought in local enquiries for Maloney Anderson. In restricted states, ads stay within the narrow content allowed.
A 30-second TV commercial built around your lawyer, as we scripted and produced for Maloney Anderson. TV packages start from $11,500 + GST, and a 15-second cut is $1,200 + GST.
Printed brochures and a regular update for the community groups and practitioners your clients already trust, so your name comes up between campaigns.
Press releases and local media work that introduce your lawyers and the firm's community role, written by our PR team. Press releases start from $1,000 + GST.
A monthly report splits enquiries into workers' compensation, motor vehicle and other claim types, with the cost and the channel behind each one.
Who it’s for
How it starts
For a personal injury lawyer digital marketing agency, the first job is the rules. Before anything is written, we confirm what applies in every state you practise in: what personal injury advertising may say, where it may appear and what your costs disclosures need. Your principal signs off that summary.
Then we map your claim types, the lawyers who'll front the campaign, the towns you serve and where clients come from today, including referral networks.
You leave with a campaign plan by channel and claim type, whoever delivers it.
Know the rules first, then build the campaign.
Work in this industry
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Your specialists
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Callen MowattGoogle Ads SpecialistGold Coast QLD
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend goes to Google and Meta directly. TV production is its own package, from $11,500 + GST, and printing is quoted to the job.
Partnership plans
Plans include an account manager plus our Google Ads specialist, PR writer, designers and SEO strategist. The plans differ in hours a month.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans for personal injury firms start from $4,500 + GST a month for 28 hours. Standard ($5,500 + GST, 35 hours) and Advanced ($7,500 + GST, 45 hours) suit firms running TV or several claim types. Ad spend is paid to the platforms, and a TV commercial starts from $11,500 + GST as its own package.
Yes, but only within tight limits. Both states restrict personal injury advertising, broadly to who the firm is, how to contact it and its areas of practice. They also ban ads that invite people to make claims. Other states rely mainly on the conduct rules against misleading advertising. We check every ad against your state's rules, and your principal signs off.
There's no single best marketing for personal injury lawyers. The campaigns that work put a real local lawyer at the centre and repeat one message across channels. For Maloney Anderson, that meant Nina Smart on TV, in brochures, in Meta lead ads and in the press, each backing up the others. Search and claim guides then catch people when they start looking.
Often yes, where your state allows personal injury advertising, as long as the costs terms are clear. People should see what they might still pay, such as disbursements, and what happens if the claim fails. In restricted states, check what's permitted first. We write the wording, and your principal approves it against your costs agreement.
Plan for months, not weeks. Maloney Anderson's launch ran for 6 months so TV, print, press and paid social had time to build recognition together. Paid search and lead ads can bring enquiries sooner, while SEO and referral relationships grow over time. We report enquiries by claim type every month and don't promise case numbers.
TV suits firms that want to be the local name for injury law. A 30-second commercial with your lawyer, cut down for social, makes every other channel work harder because people recognise the face. Packages start from $11,500 + GST and include the script, storyboard and voiceover. If the budget is tight, search and Meta ads come first.
Be very careful. Settlement amounts and outcome stories can create unjustified expectations, and in NSW and Queensland they're generally off limits in personal injury advertising. Client stories need written consent and must not suggest similar results. We'd rather build trust through your lawyers and plain guides, and your principal makes the final call.
As a personal injury lawyer digital marketing agency, we give you one dedicated account manager, backed by the whole team. Callen Mowatt handles Google Ads, Andrew Mevissen leads press and media, and our designers produce the brochures and ad creative. TV is scripted with you and produced with the production companies we work with.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
