Professional services
Family law marketing for firms that help people through separation: calm, discreet campaigns that build trust long before the first call.
Partnership plans from $4,500 + GST a month
Family lawyers
Rock Solid Marketing plans and runs family law marketing for law firms and practitioners across Australia, from our head office in Mildura. Someone thinking about separation rarely calls a lawyer straight away. They read for weeks, often late at night, sometimes on a phone or laptop the other person can see. When they finally reach out, they choose the firm that already made them feel understood.
So the marketing is calm and discreet: plain-English guides to the process, a website that's safe to browse, careful ads and an enquiry path that protects their privacy. Every page stays inside the conduct rules your firm practises under.
Partnership plans from $4,500 + GST a month cover the work, and we begin with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Guides walk through each stage in plain English (separating, parenting arrangements, property settlement, family dispute resolution and court) for a reader who's stressed and short on time.
We keep retargeting light, cap how often ads appear and use neutral wording and images. An ad then doesn't reveal a separation to whoever is looking over a shoulder.
A quick-exit button on every page, an enquiry form that asks for a safe contact method first, and a privacy note that explains what happens to their details.
Wording stays clear of promised results, and specialist claims appear only where a lawyer is accredited. Your principal approves every piece before it runs.
Services
Services for family lawyers
Family lawyers need marketing that earns trust from people at a hard moment, so every channel is planned for privacy as much as reach.
Guides to separation, parenting arrangements, child support basics, property settlement and family dispute resolution, checked by your lawyers so they're accurate and useful without being legal advice.
Pages and articles built around what separating people search for, plus a Google Business Profile that lists your family law services and hours. SEO plans start from $1,000 + GST a month.
A quick-exit button, discreet page titles, an enquiry form that asks for a safe contact method and a clear privacy note. Website packages start from $5,000 + GST.
Google Ads on searches that show someone is ready to talk, such as a family lawyer near them or mediation. Ad copy stays neutral and retargeting is capped.
People who download a guide or book a first consultation get a short, calm email series. It covers what to bring, what it costs and what happens next, with an easy unsubscribe.
Profiles, photos and short videos of your family lawyers, so a nervous client knows who they'll sit down with. Specialist wording appears only where a lawyer holds accreditation.
A monthly report splits enquiries into parenting, property, divorce and mediation, so you can see which guides and searches bring in the clients your team wants.
Who it’s for
How it starts
Before any ad runs, we sit down with your family lawyers and intake staff. We list the questions new clients ask on the first call and the matters you want more of (parenting, property, divorce, mediation). We also note the towns you draw clients from and the words your principal won't use.
Those questions become the guides, the search pages and the ad wording. We also agree the safety features the website needs and who approves each piece.
You leave with a content and channel plan built on what your clients actually ask, whoever delivers it.
Answer the questions clients ask before they call.
Work in this industry
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Lindsay BuckleyDigital MastermindSydney NSW
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Google and Meta charge ad spend on top of the plan. Website builds and safety features are quoted as their own project when the current site can't hold them.
Partnership plans
One account manager leads, with our writers, SEO strategist, Google Ads specialist and designers behind them. More hours buy more guides, pages and campaigns.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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As a Mildura digital marketing agency, web design services are a major component of our business. From website redesigns to content management to optimisation, we’ve had clients come to us with all sorts of websites to work on. We’ve definitely seen and designed enough sites to have a fair idea of what works and what
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsFamily law marketing on one of our partnership plans starts from $4,500 + GST a month for 28 hours of work. Firms with several family lawyers or a wide regional catchment usually need Standard ($5,500 + GST, 35 hours). Advanced is $7,500 + GST for 45 hours. Ad spend is paid to Google or Meta on top, and you set the budget.
Paid search can bring enquiries soon after it goes live, because people searching for a family lawyer are often ready to talk. Guides and search rankings take months to build, but they reach people earlier in their thinking, when trust forms. We report enquiries by matter type every month, and we don't promise client numbers.
Start with plain-English pages for each matter type, a profile for every family lawyer and clear first-step pricing if you offer fixed-fee consultations. Add a quick-exit button, an enquiry form that asks for a safe contact method and a privacy note. Each page should explain what happens next, because uncertainty is what stops a nervous client from calling.
Carefully. Reviews must be genuine, never paid for or edited, and a testimonial must not create unjustified expectations about results. The solicitors' conduct rules and consumer law both apply, and details differ between states, so we check with your principal first. Many family clients won't leave a public review at all, so the marketing shouldn't depend on them.
Yes, for trust more than leads. Short posts that explain a process step, introduce a lawyer or share a guide build familiarity, while comments and messages need careful handling because of privacy. Facebook and Instagram reach individuals, and LinkedIn keeps referrers such as accountants and counsellors aware of you. We moderate comments and keep client stories out.
We write every ad and page to be accurate, not misleading and free of promised outcomes, as the solicitors' conduct rules require. Specialist wording appears only where a lawyer holds accreditation, and fees are stated clearly with any conditions. Your principal approves each piece before it runs, and your firm stays responsible for its own compliance.
Yes. Regional clients often weigh travel time against finding a lawyer they trust, and many firms now offer video meetings. We write pages for the towns you serve that say honestly how meetings work, set your Google profile's service area and target ads by region. We work from Mildura ourselves, so regional catchments are familiar ground.
Yes. There are no lock-in contracts on our partnership plans, and the guides, website content, Google profile and ad accounts belong to your firm. If you stop, we hand everything over. If your website and Google profile are the real gap, a one-off project may do more than a monthly plan, and we'll tell you before we quote.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
