SEO
SEO for lawyers and law firms across Australia: get each practice area found in the towns you serve, in copy that respects the conduct rules.
Part of Marketing for LawyersSearch for law firms
Rock Solid Marketing provides search engine optimisation for law firms and lawyers across Australia, from our office in Mildura. We get each of your practice areas found in Google search and Google Maps, in the towns where your clients live.
Your clients don’t search for “a law firm”. They type “family lawyer near me” or “drink driving lawyer” into a phone, often on the day the problem lands. Say your website has one page called Services and your Business Profile lists a single category. The firm with a page for each matter type will show up first.
SEO plans start from $1,000 + GST a month with no lock-in contract, and every firm starts with a free 30-minute discovery call. Search is one part of our wider law firm marketing work.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set the right practice categories on your Business Profile, build a page for each practice area and earn mentions from local sites. Those are the signals Google uses to rank nearby firms.
Each practice area you want to grow gets its own page. It answers the questions clients ask your receptionist and shows the lawyer who does that work.
We write to the Australian Solicitors’ Conduct Rules: no outcome promises, no “specialist” unless the lawyer is accredited, and nothing that breaks client confidentiality. A lawyer at your firm approves every page.
What the work covers
Every part of the work has one job: help people who need your kind of lawyer find the firm, trust it and call.
Google’s category list uses US names such as Family law attorney and Estate planning attorney. We pick the ones that match your work, then set hours, photos and a call button. Local SEO for lawyers starts here.
Separation, wills, probate, conveyancing, traffic and criminal matters each get a page in plain English. It explains what happens first, what to bring and which lawyer the client will meet.
Google’s quality rater guidelines treat legal topics as Your Money or Your Life pages, where accuracy counts most. So each page names the solicitor who checked it, with any accreditation your firm confirms.
Your firm name, address and phone number match on your site, your Google profile, law society referral lists and legal directories. Mismatched details make it harder for Google to tell your offices apart.
We check phone speed, broken links, your sitemap and robots.txt file. Then we add LegalService structured data, which tells Google your firm’s address, hours and practice areas in a format it reads directly.
Your monthly report shows rankings, calls and form enquiries for each practice area, so the partners can see whether family law or conveyancing is growing. We talk it through on a review call.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
Before we touch your website, we sit down with a partner or your practice manager and list the matters the firm wants more of. Then we search for those matters from your suburb and the towns around it, and note which firms appear in Maps and on the first page of results.
From that we write a short plan. It lists the practice area pages to write or fix, the Business Profile changes, the technical problems and the wording your firm wants avoided. If a Business Profile clean-up alone will do the job, we’ll tell you before we quote.
Know which searches bring in matters before you spend on SEO.
Package activities
Setting up a new Google Business Profile is $500 + GST. Brand-new practice area pages written from scratch are charged at $175 + GST an hour.
Work in this industry
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
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The equation for successful SEO content writing is a simple one. Provide your website visitor with concise, informative and useful content + present it in a way that is easy to use = more traffic and more sales! $$$ Effective content writing isn’t just for your online visitors though, you’re writing with another audience in
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans for law firms start from $1,000 + GST a month, with no lock-in contract. The plan covers practice area research, page edits, technical fixes, link building and a monthly report with a review call. A sole practitioner in one town needs less work than a firm chasing family law searches across a capital city. We scope your plan after the free discovery call.
SEO for a law firm is the work that gets it found on Google when people search for the legal help it offers. That happens in two places: the map results for nearby searches and the regular results for practice area searches. We work on your Business Profile, your practice area pages, your site’s technical health and the links pointing to it.
It matters because many people turn to Google when a legal problem lands, and they ring one of the first firms they see. Referrals still count, but referred clients often check your site and reviews before they call. SEO also lets you choose the work: a strong page for wills and estates brings in estate matters, not just whoever happens to ring.
Start with the three things clients check: your Google Business Profile, your website and your reviews. Give each practice area its own page, keep your details identical everywhere and answer reviews politely without mentioning any matter. Then add Google Ads for urgent matters and helpful articles for slower ones. SEO is the part that keeps working after an ad budget runs out.
Market a small firm by owning a few searches in your own area, rather than chasing every practice area across the country. A sole practitioner can rank well in Maps for their town with a complete Business Profile, steady reviews and strong pages for 2 or 3 practice areas. SEO for legal firms of that size often fits our starting plan, and you can add areas later.
Make sure referred clients find a firm that looks as good online as the referrer said. Referred clients usually search the firm’s name, read the lawyer’s profile and check reviews before ringing. So we tidy what appears when people search your name, sharpen your lawyer profiles and keep your Business Profile current. Practice area pages then reach the clients who had no referral at all.
The best way is a complete Google Business Profile for each office, backed by a page on your site for each practice area. Choose categories that match your work, add real photos of your office and team, and ask satisfied clients for reviews without offering anything in return. Local news coverage and community sponsorships also earn links, which is how a regional firm grows its prominence.
You can find SEO services for lawyers at most digital agencies, so choose one that knows the conduct rules and reports by practice area. Ask any agency selling lawyers SEO for a sample monthly report, and ask who owns the accounts if you leave. We work with firms across Australia by phone and video. Consultations at our Mildura office by booking.
Plan on months rather than weeks, because search rankings build gradually and nobody can honestly promise a date. Business Profile fixes often move your Maps position first. New practice area pages take longer, especially against firms that have been online for years. Your monthly report shows rankings, calls and enquiries for each practice area, so you can judge progress yourself.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
