Social Media Management
Social media marketing for law firms that keeps client confidences: lawyer profiles, plain explainers and moderated comments, within the rules.
Part of Marketing for LawyersSocial media for law firms
Rock Solid Marketing runs social media marketing for law firms and lawyers across Australia, from our Mildura office. That means posts, short videos and paid campaigns that introduce your lawyers and explain the law in plain English. A cafe can post a delighted customer. Your best stories belong to clients, and rule 9 of the Australian Solicitors' Conduct Rules keeps them confidential.
So your feed is built from what you can share: the lawyers people will meet, the questions asked at a first appointment, law changes that affect them and the firm's place in the community. Comments are moderated, and nothing goes up without a lawyer's approval. For Maloney Anderson Legal in Mildura, we ran a 6-month personal injury campaign around lawyer Nina Smart, with Meta lead ads alongside TV and press.
Social media plans start from $1,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We plan posts around what the firm can share: its lawyers, common first questions, law changes and community work. A client story appears only with written consent and the firm's approval.
We agree a standard reply that thanks the person and invites them to call, so the conversation moves somewhere confidential and nobody is advised in public.
In NSW and Queensland, personal injury advertising is tightly restricted, so campaigns there stay within what the rules allow. Every ad is checked against your state's rules before it runs.
What we post for law firms
Social media services for law firms where every post has a job: introduce a lawyer, answer a common question or keep referrers aware of you.
Short videos and posts introducing each lawyer, their practice areas and how a first appointment works, so a nervous client recognises the face they'll meet.
Posts and reels on questions clients ask, from making a will to buying a first home, written as general information and checked by a lawyer before they're scheduled.
We watch comments and messages and hide posts where people share personal details. Legal questions get the agreed reply, which invites the person to call the firm.
Posts in each partner's voice for LinkedIn, aimed at accountants, financial planners, real estate agents and other referrers. Partners approve and share them from their own profiles.
Facebook and Instagram lead ads for practice areas that suit them, as we ran for Maloney Anderson's personal injury launch. Paid social on our Lite package is $2,000 + GST a month plus 10% of ad spend.
A reporting dashboard and a monthly results meeting show messages, form enquiries and calls from social by practice area, alongside reach and new followers.
Who it’s for
Your specialists
Emma SutcliffePR & Communications ExpertYarra Valley VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Plan, create, approve, publish and report, every month.
A free 30-minute call to choose your platforms and the plan that suits your goals.
Competitor research and a content plan built around your goals, from brand awareness to enquiries.
Posts, carousels, stories and reels made for your brand. You approve them on our scheduling platform, with one round of changes.
We schedule and post, then meet with you monthly to go through the reporting dashboard and what to change.
How it starts
We start with a briefing session with a partner and whoever approves marketing. We agree the practice areas to feature, the lawyers who'll appear, the topics you're comfortable explaining and the wording you won't use, such as specialist claims without accreditation.
Then we set the approval steps, how comments are handled and which platforms suit your clients: Facebook and Instagram for individuals, LinkedIn for business clients and referrers.
You approve each month's calendar before anything is scheduled.
Share the lawyers and the know-how, never the client.
Plan activities
Boosting posts on Standard and Advanced needs a Meta budget from $200 and $500 a month respectively. Video shoots are priced to the job.
Social media plans
You get a briefing session, designed posts, lawyer-approved scheduling, a dashboard and a monthly results meeting on every plan. Platforms and post numbers set the price.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowWork in this industry
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
Resources
What makes us engage with content on social media? First think about why people in your target audience use social media. There are of course many reasons, but a big one is that they want to feel connected – that they can relate to something or someone. It is ‘social’ media, after all! They may
Traditional media formats such as television, radio, and outdoor simply cannot compete with social media in terms of benefits. If your company is able to fully utilise them, it will increase brand awareness, drive tonnes of qualified web traffic, increase sales leads, and assist in converting those leads into paying customers. In the end, this
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsSocial media marketing for law firms starts from $1,500 + GST a month on our Starter plan, with 8 posts a month on 1 platform. Standard covers up to 2 platforms and 12 posts for $2,000 + GST, and Advanced covers up to 3 platforms and 20 posts for $2,800 + GST. Paid ads and boosts are charged by Meta on top.
Market the people and the knowledge, not the cases. Introduce each lawyer, explain common legal questions in plain English, show the firm's community work and keep referrers updated on LinkedIn. Pick one or two platforms your clients use, post consistently and send every enquiry to a confidential channel. Client stories appear only with written consent.
Promote it with paid reach on top of good posts. Boosted explainers build familiarity, and Facebook and Instagram lead ads suit practice areas people plan ahead for, such as wills and estates or conveyancing. Ads follow the conduct rules: no promised outcomes, no misleading claims and, in NSW and Queensland, tight limits on personal injury advertising.
Use it to build trust before someone needs a lawyer, not to give advice. Good uses are lawyer introductions, plain-English explainers, law reform updates, community sponsorships and recruitment posts. Poor uses are discussing matters, answering legal questions in comments or anything that could identify a client. Keep a written policy so every lawyer posts to the same rules.
LinkedIn is the main tool. Partners post short insights in their own voice, the firm shares them, and accountants, financial planners and real estate agents see the firm regularly. A monthly update on law changes their clients care about gives referrers a reason to pass your name on. We draft the posts, and each partner approves before publishing.
We do the drafting, design and scheduling, and lawyers only review and approve. A short monthly chat with each featured lawyer gives us enough material for their posts, and videos are filmed in one session. Approvals come in one batch, so a partner can clear a month's calendar in one sitting.
It shapes first impressions before anyone calls. People check a firm's Facebook page, Google reviews and lawyers' LinkedIn profiles to see who they'd deal with. A quiet or careless feed can cost enquiries, and a post that breaches confidentiality or reads as advice creates real risk. Handled well, social media for lawyers makes a firm familiar and approachable.
Yes. Your firm owns its Facebook page, Instagram and LinkedIn accounts, and the posts, photos and videos we make for it. We work as a user on your accounts, so if you stop, you remove our access and keep everything. If your firm mainly needs to be found on Google, SEO may do more than social, and we'll tell you before we quote.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
