Rock Solid Marketing was engaged by Steve Banks CEO of the Mildura Workers for a year-long social media contract aimed at enhancing their online presence, boosting community engagement, and driving membership growth. As a vital part of the local community, Mildura Workers needed a comprehensive social media strategy to reach a broader audience, promote events, and connect with their members. Photography was a key part of this initiative, ensuring that the club’s atmosphere and events were captured and showcased in the best light.
Services Provided:
- Social Media Management: We developed and managed Mildura Workers’ social media accounts, including Facebook and Instagram, creating a cohesive strategy that included content planning, scheduling, and community interaction.
- Content Creation: Engaging content was created in various formats, including event promotions, member spotlights, and dynamic behind-the-scenes posts to keep followers informed and interested.
- Photography: Our team provided professional photography services, capturing high-quality images of club events, members, and facilities. These visuals were crucial for creating appealing posts that resonated with the audience and reflected the vibrant atmosphere of the club.
- Ad Campaigns: Targeted social media ad campaigns were launched to promote special offers, events, and new membership opportunities, designed to reach both current members and potential new audiences.
- Analytics & Reporting: We regularly monitored campaign performance and provided detailed reports, adjusting the strategy to optimise results based on insights gathered from engagement and reach data.
Results:
- Increased Engagement: Over the year, Mildura Workers saw a notable rise in social media engagement, including higher interaction, shares, and comments on posts.
- Membership Growth: Our campaigns, supported by engaging visuals and targeted messaging, contributed to a significant increase in new memberships and event attendance.
- Improved Brand Awareness: Through consistent content and high-quality photography, Mildura Workers’ online presence grew, drawing more attention from the local community and enhancing their reputation.
