SEO
Hospitality SEO for pubs, clubs, cafes and venues that want to show up in Google's map results when people nearby look for somewhere to go.
Part of Hospitality MarketingSEO for venues
Rock Solid Marketing runs SEO for pubs, clubs, cafes and function rooms around Australia, working from our office in Mildura. Most of the work happens where guests decide: Google's map results, your Google Business Profile, and the menu and events pages on your website.
Someone looking for a pub meal or a Sunday breakfast usually wants somewhere close and open now. Google's Business Profile help pages say local results are ranked on relevance, distance and prominence. You can't move your venue, but you can make it the most relevant and best-known choice nearby. That's the job.
SEO plans start from $1,000 + GST a month with no lock-in contract, and every venue starts with a free 30-minute discovery call. If your listing only needs a one-off tidy-up, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We complete your Google Business Profile (categories, hours, menu, photos, attributes) and build the reviews and local links that lift its prominence.
We turn menus and events into real web pages, each with its own title, so a search for a parma or a Sunday roast can find you.
We find and fix your venue's name, address and phone number on directories and review sites, so Google sees one consistent business.
What the work covers
Every part of the work helps a nearby guest pick your venue: a complete listing, pages that answer what they searched and reviews that back it up.
Primary and secondary categories, hours including public holidays, a menu link, photos and attributes such as outdoor seating or an accessible entry. A profile set-up on its own is $500 + GST.
Each menu, function room and regular night gets its own page, title and description. Specific searches then land on the right page instead of your home page.
We help you ask guests for reviews at the right moment and draft replies for you to approve. No incentives and no gating, in line with the ACCC's guidance on online reviews.
Your venue's name, address and phone number matched across directories, review sites and social pages. Mismatched details confuse Google and guests alike, so we fix them first.
Page titles and meta tags, robots.txt, the sitemap, internal links and page speed, checked and fixed in every plan. Warrawong on the Darling's site has had our SEO care since 2021.
A monthly Semrush report shows your rankings, your traffic from Google and the calls and direction requests from your profile. A review call follows to agree next month's work.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
We start by searching for your venue the way guests do, on a phone, for the things you sell: a counter meal, a function room, live music. We note who shows up in the map results and why. Then we audit your Google Business Profile, your website and your listings on directories and review sites.
You get a short list of fixes in priority order, with the quick wins first. You approve the plan, and we report on rankings, traffic and profile actions every month.
Win the map, then win the menu search.
Package activities
SEO plans don't include ad spend or a new website build. If your site needs rebuilding first, we'll say so before we quote.
Work in this industry
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Resources
If you own a business, there’s no question that you should have an SEO strategy in place in order to get your business website ranking on the first page of Google for your chosen keywords. But if you’ve paid attention to your Google results, you might have noticed the map that appears at the top of
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
Total Organic Search Traffic Simply put, this is how many people are visiting your site as a result of finding it while doing a Google search. If you are putting effort into improving your site’s SEO, your goal is for your organic search traffic steadily increase over time. You can easily view your organic search traffic using
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsSEO plans start from $1,000 + GST a month, with no lock-in contract: plans are reviewed monthly. That covers keyword research, on-site and technical work, link building and a monthly Semrush report with a review call. A one-off Google Business Profile set-up is $500 + GST if you only need the basics.
Profile fixes are often the quickest wins, while rankings for busy searches usually take months. Google doesn't publish a timeline, so we don't promise one. What you do get is a monthly report, so you can watch rankings, traffic and calls move and decide whether the plan is worth continuing.
Yes, for most venues that rely on new guests finding them. Good SEO for hospitality industry venues is mostly local: the map results, reviews and pages for what you serve. A venue that's always full from regulars and word of mouth may need little more than a tidy Google listing.
Local SEO aims at the map results and nearby searches, through your Google Business Profile, reviews and directory listings. Regular SEO aims at your website ranking in the main results for searches about your menu, functions or events. Venues need both, but the local work usually comes first.
No, and be wary of anyone who does. Google decides rankings, and the map results also weigh how close the searcher is. We can promise the work: a complete profile, pages that answer real searches, honest reviews and a monthly report that shows what moved.
Not usually. Most venue sites can be improved in place: better page titles, a menu as text instead of a PDF, faster pages and clearer event listings. If the site can't be fixed for a sensible cost, we'll tell you and quote a rebuild through our website packages, from $5,000 + GST.
Because venues compete on different signals. A general agency may chase blog traffic, while a venue specialist works on what fills tables: map rankings, menu searches, events and reviews. We also plan around the trading year, timing work before footy season, school holidays and Christmas functions.
It's a Semrush report on your rankings for the searches we agreed and your traffic from Google. It also shows the calls and direction requests from your Google Business Profile. Your account manager goes through it with you on a review call and agrees the next month's priorities.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
