Health, care and community
Disability services marketing for Australian providers: accessible information for clients and families, and campaigns that recruit workers.
Partnership plans from $4,500 + GST a month
Disability services
Rock Solid Marketing plans and runs marketing for disability service providers across Australia, from our office in Mildura. Many providers run several programs under one name: supported living, day programs, respite, therapy and community access, each with its own funding and its own audience.
Your marketing has to explain all of that to clients, families, carers and referrers in words everyone can follow. At the same time, you need support workers, and in a regional town every provider is chasing the same few applicants.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We write one clear description for each program, with who it's for and how to access it. Then we use it on the website, in brochures and in staff scripts.
We run recruitment campaigns that show the real job, the team and the people you support, with a careers page that makes applying simple.
We produce plain-English and Easy Read versions, caption every video and build websites to WCAG 2.2 AA.
Services
What's in the plan
Strategy, accessible content, recruitment and reporting from one team.
Each program gets its own audience, message and channel inside one marketing plan, so nothing competes and nothing gets lost.
Websites built to WCAG 2.2 AA, with plain-English pages, Easy Read downloads and forms that work with screen readers and switch access.
Client and family stories, shared only with informed consent and in people's own words where possible, not as charity cases.
Recruitment campaigns on social media and job boards, timed to when you need people, with a careers page that answers the questions applicants ask.
Brochures, Easy Read guides and service agreements designed with clear layout, plain language and supporting images.
A HubSpot dashboard and monthly meeting show enquiries, applications and reach by channel, ready for board papers.
Who it’s for
Our work
We worked as part of the team at Sunraysia Residential Services, a Mildura aged care, disability and child care provider of almost 50 years. Our work covered its brand, website, SEO, email and social media. The job was to make several services read as one trusted organisation.
The same care applies to every claim. We only describe registrations you hold and make no promises about funding or plan outcomes. We follow the NDIS Code of Conduct in how people are portrayed, and share stories with consent.
Clear, accessible and accurate, every time.
Work in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend and job board fees are paid on top of your plan. New websites are priced as website packages, from $5,000 + GST.
Partnership plans
Every plan includes a dedicated account manager, a monthly meeting and no lock-in contracts.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans start from $4,500 + GST a month for 28 hours of strategy, content, social media, recruitment and reporting. Standard is $5,500 + GST a month and Advanced is $7,500 + GST a month. Ad spend and job board fees are extra. If an accessible brochure set is all you need, we'll tell you before we quote.
NDIS marketing focuses on participants, families and support coordinators choosing NDIS-funded supports. Disability services marketing covers the wider organisation: several programs and funding streams, community reputation, accessible communication and workforce recruitment. Many providers need both, and our NDIS marketing page covers the participant side. This page covers the rest of the organisation.
Write in plain English, provide Easy Read versions of key information, caption every video and describe every image. Build the website to WCAG 2.2 AA so it works with screen readers and keyboards. Then test materials with the people who use them, because they'll spot problems a checklist misses.
As people, with their consent and on their terms. Show everyday life, choice and independence rather than need or pity. Ask how each person wants to be described, and let them review the story before it's published. The NDIS Code of Conduct and your own policies apply to marketing as much as to service.
Show the real job: the people, the team, the shifts and the pay range if you can share it. Recruitment ads on Facebook and job boards work best when they link to a careers page that answers common questions. In regional areas, local stories from current workers often beat any job ad.
Only if you are. Registration status is a fact that families and coordinators check, and getting it wrong damages trust. We use the exact wording of your registration, list the registration groups you hold if you want them shown, and leave it out entirely if you're unregistered.
Recruitment campaigns often bring applications within weeks. Enquiries from new clients build more slowly, usually over several months, as search rankings, referrer relationships and word of mouth grow. Your monthly report shows both, so you can see which programs are filling and where to put next month's hours.
Look for a disability marketing agency that builds accessibility in from the start and understands consent and registration wording. It should recruit staff as well as attract clients. Ask to see its work with similar providers. Our partnership plans have no lock-in contracts, so you can judge the fit over a few months.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
