Marketing Partnerships
A content marketing agency for Australian businesses that turns each month’s stories into articles, newsletters, social posts and video scripts.
Content marketing
Rock Solid Marketing is a content marketing agency for businesses across Australia, run from our Mildura office. We plan, write and publish the articles, email newsletters, social posts and scripts that answer your customers’ questions before they call. Right now your content may come in bursts: a blog post when someone has a spare afternoon, a newsletter twice a year.
We replace the bursts with one editorial calendar. Each month starts with a few stories worth telling, and each story becomes several pieces: an article for your website, a newsletter section, a set of social posts and, when it suits, a short video script. You approve the calendar and every draft.
Partnership plans start from $4,500 + GST a month for 28 hours of work. Every plan starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we make
Every piece starts from the same plan and the same voice, so your website, inbox and social pages tell one story instead of five.
Each month you get a one-page calendar: the stories, the formats, who each piece is for and when it goes out. You approve it before anyone writes a word, and you can move things when the season changes.
We write website articles around the questions your customers ask on the phone and at the counter. Each one links to the service it supports, so readers who are ready to buy know where to go next.
Your email newsletter (EDM) uses the same stories. It goes only to people who agreed to hear from you, as the Spam Act 2003 requires. Every send carries your details and an unsubscribe link.
One article becomes a set of Facebook, Instagram or LinkedIn posts written for how people scroll on a phone. Our designers make the graphics, so every post matches your brand without you opening Canva.
When a story suits video, our writers script it: a short explainer, a staff profile or a walk-through of how you work. The Advanced plan includes a one-off 15-second online video or ebook.
Brochures, flyers and capability statements use the same messages as your website and newsletter. A customer who picks up a brochure at your counter reads the same promise they saw online.
A HubSpot dashboard shows which articles, emails and posts bring visits and enquiries. Your account manager walks you through it each month, and the next calendar follows what worked.
Your specialists
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Emma SutcliffePR & Communications ExpertYarra Valley VIC
Ami HeathMarketing LeadWollongong NSWHow it works
From the first call to a steady monthly rhythm, with you approving the calendar and every draft.
A 30-minute call about your customers, the questions they ask and whether a full content program is the right step for your business yet.
We read what you already publish (website, newsletters, social pages, brochures), note what works and set your voice and topics in a style guide.
Each month you approve a calendar of stories and formats sized to your plan’s hours, from articles and newsletters to posts and scripts.
We write the long piece first, cut the rest from it, send drafts for your approval, then publish and schedule them across your channels.
A HubSpot dashboard and a monthly meeting show which pieces brought visits and enquiries, and the next calendar builds on them.
How a month runs
Each month starts with a short planning session, by phone or at our Mildura office. You tell us what’s coming up: a new service, a busy season, a staff member worth profiling, a question customers keep asking. We pick the stories that will earn the most from the hours in your plan.
Then we write the long piece first, usually the website article, because everything else is cut from it. The newsletter section, social posts and script follow, all checked against your style guide. You approve each draft before it’s published or sent.
One story, written once, used everywhere it fits.
Package activities
Your plan’s hours are shared across these activities, and we agree each month where they go. Ad spend for paid social is paid to the platforms on top of your plan.
Pricing
Every plan includes a dedicated account manager, a monthly editorial calendar and the writers, designers and strategists behind them.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email
You may have heard the slightly hackneyed phrase “content is king” before, but do you actually believe it? The Melbourne SEO specialists at Rock Solid Marketing certainly do! We ardently believe that content is the single most important thing to focus on when building out your website. Simply put, Google specifically looks for high quality
There’s nothing worse than writer’s block when you’re furiously trying to churn out your company’s monthly email to subscribers or post daily to Instagram to keep your account on the good side of the algorithm. Sometimes the ideas just flow to you quickly and naturally (don’t you just LOVE those days?)… and other times, inspiration
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur content marketing plans start from $4,500 + GST a month for 28 hours of work. Standard gives you 35 hours for $5,500 + GST a month. Advanced gives you 45 hours for $7,500 + GST a month, plus a one-off 15-second online video or ebook. If a few articles a year would do the job, we’ll tell you before we quote.
Content marketing services plan, write and publish useful material that brings customers to you: website articles, email newsletters, social posts, guides and videos. A good service ties each piece to a goal, such as enquiries for one service, and checks whether it worked. Unlike an ad, the content stays on your website and keeps working after you publish it.
It plans what to publish, writes and designs it, publishes it and reports on the results. With us, that means an editorial calendar, website articles, email newsletters, social posts, video scripts, brochures and a HubSpot dashboard. Some content marketing agencies only write blog posts. We plan every channel from the same stories.
Use a service if nobody on your team has regular hours to write, or if what you publish now comes in bursts. If you have a confident writer with time each week, you may only need a plan and a style guide. We can quote that at $175 + GST an hour, without a monthly plan.
The best fit is a company that plans before it writes and reports on enquiries, not just page views. When you compare content marketing companies and agencies in Australia, ask who writes each piece, who approves it, how often you meet and what gets reported. Then ask to see work for businesses like yours, such as the newsletter templates and content plan we built for SRS in Mildura.
Content marketing builds over months, not weeks. A newsletter can bring replies the day it’s sent, while new articles take time to be found in Google. Your monthly report shows which pieces are starting to work. You decide where next month’s hours go instead of waiting a year to find out.
Yes. Many of our clients keep a staff member who handles day-to-day posts and replies. We work as a content marketing consultancy alongside them: we set the calendar, write the bigger pieces and keep the voice consistent. Your team supplies the photos, news and inside knowledge only staff have.
No. Our partnership plans have no lock-in contracts. Each month you and your account manager agree where the hours go. A quiet season can lean on email and articles, while a busy one adds more social posts. You can move between Starter, Standard and Advanced as your needs change.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
