Marketing Partnerships
SMS marketing for Australian businesses: texts your customers agreed to receive, timed to your season and written to get one clear reply.
SMS marketing
Rock Solid Marketing runs SMS marketing for Australian businesses as part of our marketing partnership plans. We plan, write and send the texts your customers asked for: reminders, confirmations, seasonal offers and alerts. You may have mobile numbers in your booking system and no plan for them. Or a list nobody is sure you’re allowed to text.
We start with consent, because the Spam Act 2003 puts the burden of proof on you. Then we split the list by what people want and write short messages with one action each. They go out from the platform you use, or one we set up.
Partnership plans start from $4,500 + GST a month for 28 hours across all your channels. You pay SMS send costs to the platform directly, and every plan starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
A text interrupts someone’s day, so every message needs a reason to arrive that week and a clear way to opt out.
We plan texts around your calendar: the start of a season, a school holiday rush, a stocktake sale or a market day. Each message has a reason to arrive that week, not just a gap in the schedule to fill.
Appointment reminders, booking confirmations and pick-up notices are often the texts customers value most. We set them up in the platform you use, so they go out on their own once the rules are in place.
Not everyone on your list needs every text. We split it by location, last purchase or interest, so a customer two towns away isn’t sent an offer that only runs at one store.
Under the Spam Act 2003, it’s up to you to prove each person agreed. We set up sign-up forms, website tick boxes and counter sign-ups that record who agreed, when and how.
Good SMS message marketing says one thing and asks for one action: reply, book, click or come in. Our writers keep each text short, plain and clearly from your business.
Campaign links are tracked, and replies and opt-outs are counted. Your HubSpot dashboard and monthly meeting show which texts brought bookings and which ones led to opt-outs.
Your specialists
Janine GowenlockRegional DirectorMildura VICHow it works
Four steps from the first call to texts that go to the right people, with you approving every send.
A 30-minute call about your customers and your list, and whether SMS suits your business or email and your booking system would do the job.
We review where your numbers came from, how consent was recorded and which platform holds them, then fix the gaps before anything is sent.
Each month you approve the texts, the segments they go to and the send times, alongside the rest of your partnership plan.
Messages go out from the platform, opt-outs are actioned, and your HubSpot dashboard and monthly meeting show what each send achieved.
Consent first
Before the first campaign, we look at where your mobile numbers came from. Numbers people gave you on a sign-up form or at the counter, with a clear tick or a spoken yes, are usually fine. A bought list or a spreadsheet nobody can explain usually isn’t. ACMA’s guidance also says inferred consent doesn’t cover someone who has simply bought from you once.
Then we check the sender details and the opt-out. ACMA notes that a business name used as the sender generally can’t receive replies. So a “Reply STOP” message needs a number that can take replies, or another free way out such as a link.
No consent, no text.
Package activities
SMS send costs are charged by the SMS platform for each message and paid by you directly, on top of your plan. Your plan’s hours are shared across all the channels it covers.
Pricing
SMS is one channel in every partnership plan, run by the same account manager as your email, social media and ads.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsIt runs inside our partnership plans, from $4,500 + GST a month for 28 hours across all your channels. The SMS platform charges for each message, and you pay those send costs to the platform directly. If you only need appointment reminders, your booking system may already send them, and we’ll tell you before we quote.
SMS marketing is sending promotional or service text messages to customers who agreed to receive them. Typical messages are offers, reminders, booking confirmations, back-in-stock alerts and event updates. Because a text lands on the phone in someone’s pocket, it suits short, time-sensitive news rather than long stories.
Text message marketing is another name for SMS marketing: marketing sent by text to a mobile number. A text message marketing service plans who gets each message, writes it, schedules it and handles replies and opt-outs. Some platforms also send MMS, which adds an image to the text.
SMS reaches people on the phone they carry everywhere, so it suits news that can’t wait. Texts are short, so customers read them in seconds. They work for reminders that help customers turn up, offers that fill a quiet day and alerts people asked for. The trade-off: every text costs money and patience, so send fewer, better messages.
The best platform is usually the one that connects to where your customer list already lives: your booking system, point-of-sale, CRM or online store. Check that it records consent, handles opt-outs on its own and can receive replies. We’ll work with the platform you use, or help you choose and set one up.
You need each person’s consent, every text must identify your business with contact details, and it must offer a free, working way to unsubscribe. That’s the Spam Act 2003. ACMA says unsubscribe requests must be honoured within 5 working days. Keep a record of who agreed, when and how, because proving consent is up to you.
Only if you can prove every person on it gave consent. ACMA’s guidance says you stay responsible for consent on any list you buy or use. Inferred consent from an ongoing relationship can count, but not for someone who simply bought from you once. We check your list before anything is sent.
Bulk SMS is one part of it: one message sent to a whole list at once. Many bulk SMS marketing services sell cheap sends to any list you upload, and the consent risk stays with you. Our bulk SMS marketing solutions start with the list instead: who agreed, which segment they’re in and what each group needs to hear.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
