Marketing Partnerships
Copywriting services for brochures, tenders, award submissions and emails, written plainly by people with journalism backgrounds.
Copywriting
Rock Solid Marketing provides copywriting services to businesses and organisations across Australia, from our Mildura office. We write what buyers, judges and journalists read: brochures, capability statements, award submissions, advertorials, emails and press releases. You may have the facts in your head and a deadline on the calendar, but nobody with a free day to write.
You brief us by phone, video call or at our office. A writer with a journalism background drafts the piece in plain Australian English, you mark it up, and we revise it. Nothing is padded to reach a word count.
Copywriting is $175 + GST an hour, quoted before we start. Press releases have their own package from $1,000 + GST, which includes distribution to journalists.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we write
Whichever copywriting service you need, your reader usually has a decision to make: a buyer, a funding panel, an awards judge or an editor.
We write copy that fits the panels and the page, so a DL brochure or a half-page advertorial says one thing clearly. Our designers can lay it out, so the words and the design are planned together.
Award criteria reward evidence, not adjectives. We interview your team, find the proof behind each criterion and write to the judges’ word limits. We wrote Alivio Park’s first awards submission, and the project page tells that story.
Councils, government buyers and larger companies want to know who you are, what you’ve delivered and why you’re safe to hire. We write capability statements and tender responses that answer in the order they ask.
Sales emails, welcome emails and newsletters written to be read on a phone, with one clear action each. Marketing emails need the reader’s consent under the Spam Act 2003, so we write for lists you’ve built properly.
Andrew Mevissen worked as a reporter with major newspapers in Sydney and Melbourne. He writes releases the way editors want them: the news first, quotes that sound like a person, and facts a journalist can check.
Emma Sutcliffe turns a brief into a polished script and complex ideas into short, clear pieces. That covers video scripts, speeches and the words on your presentation slides.
When a change affects staff and customers, both should hear the same message. For Southern Cross Care’s relaunch in Broken Hill, we wrote the internal and external communications together.
Your specialists
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Four steps from the first call to copy you can print, publish or send.
A 30-minute call about what you need written, who will read it and your deadline, so we can tell you whether we’re the right writers.
We agree the reader, the goal and the facts, then quote the job in hours at $175 + GST an hour before any writing starts.
A writer drafts the piece, flags anything we can’t verify, and revises from your mark-up until you approve the final copy.
You get final copy ready for your designer, website or printer, or our designers lay it out for you at the same hourly rate.
How a job runs
Every job starts with a brief: who will read it, what you want them to do and the facts we can prove. For bigger pieces, such as award submissions and capability statements, we interview you and the people who did the work. The best evidence is usually in someone’s head, not in a folder.
We quote the hours before we start. The first draft comes back with notes on anything we couldn’t verify, then you mark it up and we revise. Every piece is checked against your own facts, so nothing goes out that you can’t back up.
Clear words, checked facts, no padding.
What you get
Design and printing are quoted separately. Press releases from $1,000 + GST include writing and distribution to journalists. Proofreading copy you’ve written yourself is charged at the same hourly rate.
Pricing
One-off copywriting is $175 + GST an hour. Press releases have their own package, and partnership plans include regular writing every month.
Press releases
From
$1,000+ GST
Includes the initial consultation, Q&A session, research and development of the media release, and distribution to journalists and publications around Australia.
More About PRStarter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowOur work
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
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A landing page that converts visitors to leads or customers is the goal of every website. If your website is not reeling in as many customers or sales as you would like, many conversion optimization strategies can be utilised in your design. In this article we’re going to discuss 5 factors that you can use
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur copywriting is $175 + GST an hour, and you get a quote in hours before we start. Press releases have their own package from $1,000 + GST, covering writing and distribution to journalists. Regular monthly writing sits in our partnership plans from $4,500 + GST a month. If a quick edit of your own draft will do, we’ll tell you before we quote.
Copywriting is writing that asks the reader to do something: call, buy, book, donate or shortlist you. It covers brochures, ads, emails, websites, tenders and award submissions. Good copy is clear before it’s clever, because the reader usually has a decision to make and little time to make it.
A copywriter works out who the reader is and what you want them to do, then writes the words that get them there. Day to day, our copywriters interview clients, research the facts, draft, take feedback and fit the copy to a layout or word limit. The writing itself is often the shortest part of the job.
Copywriters charge by the hour, by the project, by the word or on a monthly retainer. Hourly and project quotes suit one-off jobs like a brochure or a capability statement, while a retainer suits regular writing. When you compare a copywriter in Australia, compare the total quote for the same job, not the headline rate.
We don’t charge per word. Per-word pricing rewards long copy, while most brochures, ads and emails work better short. A tight advertorial can take more research than a long article. We quote in hours instead, so the price reflects the work involved, not how many words end up on the page.
Yes. For regular writing, such as a monthly newsletter, articles and social captions, you can outsource copywriting through a partnership plan. Plans start from $4,500 + GST a month for 28 hours. Those hours also cover planning, design and reporting. If you only need a few pieces a year, one-off jobs at $175 + GST an hour cost less.
Yes. Our content copywriting services cover articles, newsletters and social captions, usually as part of a monthly content marketing plan. For a full set of new website pages, our website copywriting service plans the pages and messages with our web designers. One-off articles are quoted at $175 + GST an hour.
Yes, that’s what the brief is for. Our copywriter services start by asking how you talk to customers, which words you use and which you avoid, and reading what you’ve already published. You then mark up the first draft, so the final version sounds like you on a good day.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
